Hormel® Black Label® Breakfast Food Truck Takes New Products on the Road

Rhea-AI Summary

Hormel Foods has launched a promotional tour featuring its new Hormel™ Black Label™ Oven-Baked Egg Bites, with free samples available at various retail locations across the East Coast and Midwest. The tour kicks off on Sept. 28 in Flemington, N.J., and concludes on Oct. 23 in Homewood, Ill.. Hormel aims to engage consumers and express gratitude to healthcare workers during the ongoing pandemic. The Egg Bites, priced at $3.49, can be found at major retailers including Walmart and Shop Rite.

Positive

• Promotional tour aims to boost consumer engagement and product awareness.
• Free samples may increase trial and adoption of the new product line.
• Egg Bites priced competitively at $3.49, appealing to budget-conscious consumers.

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• None.

AUSTIN, Minn., Sept. 25, 2020 /PRNewswire/ -- The Hormel^® Black Label^® Breakfast Food Truck is hitting the road with free samples of the popular brand's new Hormel™ Black Label™ Oven-Baked Egg Bites at retail locations on the East Coast and in the Midwest.

The tour, which rolls out Sept. 28 in Flemington, N.J., and wraps up Oct. 23 in the Homewood, Ill. area, will offer samples of: Hormel™ Black Label™ Oven-Baked Egg Bites with Bacon; Hormel™ Black Label™ Oven-Baked Egg Bites with Bacon and Sausage; and Hormel™ Black Label™ Oven-Baked Egg Bites with Chorizo. All varieties of Hormel™ Oven-Baked Egg Bites™ are café-style, prebaked morning delights made with real ingredients, and are hot and delicious in just 60 seconds.

The scheduled markets are as follows:

September 28-29	Newton, NJ
October 1-2	Carlisle, PA
October 6-7	Granite Falls, NC
October 12-13	Bentonville, AR
October 15-16	West Des Moines, IA
October 19-20	Kansas City, MO
October 22-23	Homewood, IL

"We're excited to get people trying the Hormel™ Black Label™ Oven-Baked Egg Bites and discovering how tasty and satisfying they are. Once they experience them, we're sure they'll fall in love with the flavors and convenience," said Nick Schweitzer, senior brand manager, Hormel Foods.

The tour is designed to introduce consumers to one of the newest product lines from Hormel^® Black Label^®, a brand well-known for its premium breakfast meats. In addition, Hormel Foods has scheduled stops at hospitals and other medical facilities as a way of expressing gratitude for the efforts of healthcare workers on the front line of the pandemic.

"There are so many people who have sacrificed – and continue to do so – every day to get us through this challenging time. We wanted to find a way to show our appreciation while we're out on the road," Schweitzer said.

Hormel™ Black Label™ Oven-Baked Egg Bites breakfast items (MSRP $3.49) can be found at: Walmart, Shop Rite, Jewel, Price Chopper, Hy-Vee, Lowes Foods, military commissaries and other retailers throughout the United Sates.

About HORMEL^® BLACK LABEL^® BACON
Hormel Foods has been perfecting the flavor of bacon for more than 100 years. The strict specifications and natural hardwood smoke allow Hormel Foods to produce the highest quality bacon. Maximizing consistency, leanness and quality, HORMEL^® BLACK LABEL^® bacon delivers a meaty flavor perfect for any meal occasion. Hormel Foods offers HORMEL^® BLACK LABEL^® raw bacon, Canadian bacon, as well as microwave-­ready and fully cooked bacon, which are convenient choices for today's busy lifestyles.

Contact:
Brian Olson    
507-437-5345
media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What is the purpose of the Hormel Black Label Breakfast Food Truck tour?

The tour aims to promote Hormel's new Oven-Baked Egg Bites by offering free samples to consumers.

When does the Hormel food truck tour start and end?

The tour starts on Sept. 28 in Flemington, N.J., and ends on Oct. 23 in Homewood, Ill.

What products are being sampled at the Hormel food truck?

The food truck offers samples of Hormel's Oven-Baked Egg Bites with various flavors including Bacon, Sausage, and Chorizo.

Where can I find Hormel Oven-Baked Egg Bites?

They are available at retailers such as Walmart, Shop Rite, and other major grocery stores across the U.S.

What is the price of Hormel's Oven-Baked Egg Bites?

The manufacturer’s suggested retail price (MSRP) is $3.49.