Hormel Foods Unveils Pretzel Bites with Cheese

Rhea-AI Summary

Hormel Foods has launched its new Hormel® pretzel bites and cheese tray as part of its Hormel Gatherings® line, responding to the growing trend in snack consumption amid the COVID-19 pandemic. This innovative product features soft pretzel bites and cheddar cheese sauce, packaged for easy preparation and intended for small gatherings or in-home entertainment. Priced between $6.99 and $7.99, this product is designed to appeal to families and is available in select deli sections.

Positive

• Launch of Hormel® pretzel bites and cheese tray capitalizes on current snack trends.
• Product appeals to consumer demand for convenient, family-friendly snacks.
• First refrigerated pretzel and cheese offering in the deli section.

Negative

• None.

AUSTIN, Minn., Feb. 16, 2021 /PRNewswire/ -- One of the newest products to come from global branded food company Hormel Foods (NYSE: HRL) is the Hormel^® pretzel bites and cheese tray, an addition to the Hormel Gatherings^® line that capitalizes on the growing snack trend, an increase in home-based working and schooling, and the move to smaller get-togethers in the wake of the COVID-19 pandemic. This innovation is the first of its kind for pretzels and complementing cheese cup to be sold in the refrigerated section of the deli.

"The Hormel^® pretzel bites and cheese tray comes at a perfect time," said Emily Klotz, brand manager. "Pretzels are one of the up and coming snack trends we see in the marketplace. Soft pretzel bites are increasing on restaurant menus across the United States and we are excited to bring this restaurant trends into our consumers' homes."

The Hormel^® pretzel bites and cheese tray comes with 4 ounces of soft pretzel bites, 4 ounces of cheddar cheese sauce and a packet of sea salt. Ideal for up to four people, it can go from the refrigerator to the microwave to the table in just a few minutes.

Hormel^® pretzel bites and cheese trays are perfect for an anytime snack and make the trend of in-home movie nights, game nights and virtual meetings a little more special. 

"Consumers have told us they appreciate more than ever having something on hand that's delicious, easy to make and appeals to the whole family," Klotz said.

The Hormel^® pretzel bites and cheese tray retails for $6.99-$7.99 and is available in the deli department at select retailers beginning this month. For more information, visit www.hormel.com.

ABOUT HORMEL FOODS – INSPIRED PEOPLE. INSPIRED FOOD.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across more than 80 countries worldwide. Its brands include SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three straight years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for the 12^th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com.

Contact:	Media Relations
	507-434-6352
	media@hormel.com

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SOURCE Hormel Foods Corporation

FAQ

What is Hormel's new product launched on February 16, 2021?

Hormel launched the pretzel bites and cheese tray as part of its Hormel Gatherings® line.

How much do Hormel pretzel bites and cheese tray cost?

The retail price ranges from $6.99 to $7.99.

What are the main components of the Hormel pretzel bites and cheese tray?

It includes 4 ounces of soft pretzel bites, 4 ounces of cheddar cheese sauce, and a packet of sea salt.

Where can consumers buy Hormel's pretzel bites and cheese tray?

The product is available in the deli department at select retailers.

What trends does Hormel's pretzel bites target?

The product targets the increasing snack trend and caters to home-based activities like movie and game nights.