Hormel Foods Appoints Leslie Lee Vice President of Digital Experience

Rhea-AI Summary

Hormel Foods Corporation (NYSE: HRL) has appointed Leslie Lee as the new vice president of digital experience, effective immediately. Lee, who has nearly 20 years of experience in consumer packaged goods marketing and digital strategy, will oversee the company's digital and e-commerce operations. This strategic hire follows significant growth in Hormel's online business. Lee takes over from Stephen Koven, who has left the company. Hormel Foods, with over $9 billion in annual revenue, continues to enhance its omnichannel presence to cater to evolving consumer preferences.

Positive

• Leslie Lee brings nearly 20 years of digital marketing experience, potentially enhancing Hormel's digital strategy.
• Significant growth in digital and e-commerce business indicates a strong market adaptation.
• The appointment reflects Hormel's commitment to an integrated shopping experience for consumers.

Negative

• Leadership change may pose risks if continuity of strategy is disrupted.

AUSTIN, Minn., Oct. 22, 2020 /PRNewswire/ -- Hormel Foods Corporation (NYSE: HRL), a global branded food company, today announced the appointment of Leslie Lee as vice president of digital experience.

In this role, Lee will lead the company's growing digital and e-commerce business strategy, which has seen significant growth in the last few years as more consumers look online for their favorite brands and products. Lee will oversee digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights for the company's portfolio of consumer-facing and foodservice brands.

"Leslie brings nearly 20 years of CPG marketing and digital experience to this important and growing role within Hormel Foods," said Jim Snee, chairman of the board, president and chief executive officer of Hormel Foods. "Our company has made significant investments in our omnichannel approach, with an integrated shopping experience for our consumers wherever they choose to shop. We will continue to combine the best consumer and customer insights with the latest technology to deliver an outstanding experience across all consumer touchpoints."

Lee joined Hormel Foods in 2016, most recently holding the position of director of shopper engagement within the company's digital experience group. Prior to joining Hormel Foods, she spent more than eight years with ConAgra Foods in marketing and brand leadership. Lee also held marketing and brand management roles at Kellogg's and Campbell Soup Company.

Lee holds a master's degree in business administration from the McCombs School of Business at University of Texas - Austin. She received her bachelor's degree from Howard University.

Lee replaces Stephen Koven who has left the company.

About Hormel Foods — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across more than 80 countries worldwide. Its brands include SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three straight years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for 12 years in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com.

Contact:	Media Relations
	507-434-6352
	media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

Who is Leslie Lee and what is her role at Hormel Foods?

Leslie Lee has been appointed as the vice president of digital experience at Hormel Foods, where she will lead the company's digital and e-commerce strategy.

What experience does Leslie Lee bring to her new position?

Leslie Lee has nearly 20 years of experience in consumer packaged goods marketing and digital strategy, having held previous roles at ConAgra Foods and Kellogg's.

Why did Hormel Foods appoint a new vice president of digital experience?

The appointment aims to strengthen Hormel's digital and e-commerce strategy, reflecting the company's growth in online sales.

What impact might Leslie Lee's appointment have on Hormel Foods (HRL)?

Lee's extensive experience in digital marketing could enhance Hormel's online presence and potentially lead to increased revenue from e-commerce.

What happened to the previous vice president of digital experience at Hormel Foods?

Leslie Lee replaces Stephen Koven, who has left the company.