Hormel Deli Solutions Launch the Perfect Plate™ Brand Offering Consumers a Touch-Free Dinner Experience

Rhea-AI Summary

Hormel Foods Corporation introduced the new Perfect Plate™ products designed for retailers to meet the growing demand for touch-free, convenient meal options. These products help lessen back-of-house challenges by eliminating the need for deli staff to handle or assemble meals. The offerings include five meal varieties like Brisket Mac & Cheese and Chicken Fettuccine Alfredo, and four protein starter options. Retail prices range from $6.99 to $7.99. The initiative aims to capitalize on the trend for ready-to-eat meals, enhancing the selection available in stores.

Positive

• Launch of the Perfect Plate™ products caters to rising consumer demand for touch-free meal options.
• Designed to ease operational challenges in retail deli sections by reducing staff involvement.
• Diverse product offerings with appealing flavors aimed at enhancing consumer experience.
• Strategically priced between $6.99 and $7.99, appealing to budget-conscious consumers.

Negative

• None.

AUSTIN, Minn., Feb. 23, 2021 /PRNewswire/ -- As more consumers shop for touch-free meal options that are challenging or time consuming to prepare, yet still deliver on quality, taste and convenience, retailers can turn to the Hormel Deli Solutions Group for the "perfect" selection. The new Perfect Plate™ products are made to make it easy for retailers to deliver what consumers are looking for in a touch-free, convenient, and delicious meal while easing the back of house challenges that may come with prepared meal products.

"Our new Perfect Plate™ products were specifically designed for retailers to capitalize on this growing trend in prepared meal options, while eliminating the need for deli staff to assemble, or even handle the food before putting it on shelf," said Megan Ward, deli brand manager, Hormel Deli Solutions Group. "The Perfect Plate™ products offer fantastic taste profiles, are shipped frozen to aid in shelf life and shrink and even have space for branding on label."

The five meal varieties of new Perfect Plate™ products are:

• Brisket Mac & Cheese
• Southwest Chicken and Rice
• Beef and Broccoli Stir-Fry
• Chicken Fettucine Alfredo
• Cheese Ravioli

The four protein recipe starter varieties of new Perfect Plate™ products are:

• Flame Seared Chicken Breasts
• Flame Seared Pulled Chicken
• Sadler's Smokehouse Smoked Carved Turkey Breast
• Fontanini Italian Meatballs

"We are very excited to help our retail partners expand their options in the touch-free prepared meal space and capitalize on this growing segment," said Ward.

The products can be found in 10-14 ounce packages in the deli section and will retail at approximately $6.99-$7.99.

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across more than 80 countries worldwide. Its brands include SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^®, Happy Little Plants^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three straight years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for the 12^th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Contact:	Media Relations
	507-434-6352
	media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What are the new products announced by Hormel Foods on February 23, 2021?

Hormel Foods announced the launch of the Perfect Plate™ products, which are designed for touch-free meal options.

How do the Perfect Plate products address consumer needs?

The Perfect Plate products provide convenient, ready-to-eat meals that require no deli staff handling, catering to the desire for touch-free dining.

What is the price range for the Perfect Plate products?

The Perfect Plate products are priced between $6.99 and $7.99.

What types of meals are included in the Perfect Plate line?

The line includes meals such as Brisket Mac & Cheese and Chicken Fettuccine Alfredo, along with protein starters.

Who is the target market for the Perfect Plate products?

The target market includes retailers looking to enhance their deli offerings and consumers seeking convenient meal solutions.