GO NUTS ON GAME DAY WITH THE PLANTERS® BRAND AS KEN JEONG AND JOEL MCHALE FEED THE #PLANTERSALLORONE DEBATE

Rhea-AI Summary

Hormel Foods has launched a humorous advertising campaign featuring Ken Jeong and Joel McHale, focused on the debate of how to eat PLANTERS® Deluxe Mixed Nuts. As the Super Bowl approaches, the comedic duo takes their argument online, encouraging fans to vote on their preferred snacking method—either all together or one at a time. The campaign includes a new advertisement set to air before halftime and invites fans to engage through social media and a unique quiz called the persoNUTality quiz. Hormel Foods is recognized as a leading global branded food company with over $11 billion in annual revenue.

Positive

• Engaging advertising strategy leveraging popular figures to boost brand visibility.
• Encourages consumer interaction through social media and a unique quiz, enhancing brand loyalty.
• Continued consumer interest in snack products during high-profile events like the Super Bowl.

Negative

• None.

AUSTIN, Minn., Feb. 8, 2022 /PRNewswire/ -- Today, the makers of the PLANTERS^® brand unveiled its Big Game ad with comedic duo Ken Jeong and Joel McHale cracking open the nuttiest snacking debate — how do you eat your PLANTERS^® Deluxe Mixed Nuts, all together or one at a time?

In the PLANTERS^® brand Big Game ad, Jeong, Team "One," and McHale, Team "All," continue to go back and forth on the right way to eat PLANTERS^® Deluxe Mixed Nuts. Unable to come to an agreement, they take the debate to the internet to let America decide.

"As fans are getting their PLANTERS^® brand snacks ready for the Big Game, my good friend and frenemy Joel and I are excited to be a part of the tasty debate of how to eat your mixed nuts," said Team "One" lead Ken Jeong. "I believe eating your mixed nuts one at a time is the right way to snack on your PLANTERS^® Deluxe Mixed Nuts so you can appreciate and savor each tasty nut to the fullest!"

On the other side of the debate, spearheading Team "All," Joel McHale said, "Ken seems to think one at a time is the right way, but I know that keeping your mixed nuts mixed is the true way to enjoy your PLANTERS^® Deluxe Mixed Nuts. Join the nutty debate and help me prove to Ken that all together is the right way to eat your mixed nuts."

This year's ad, created by VaynerMedia, will air just before halftime in select markets. Jeong and McHale will continue to poke fun at each other's PLANTERS^® Deluxe Mixed Nuts snacking choices and crack the "All or One" debate wide open.

"As our fans get ready for one of the most competitive sports championship games of the year, we want to keep the friendly competition going with a tasty debate we can all go nuts about," said Jaynee Dykes, senior brand manager for the PLANTERS^® brand. "Without even realizing it, our fans eat their PLANTERS^® Deluxe Mixed Nuts either all together or one at a time. No matter which side of the debate you are on, enjoying delicious PLANTERS^® Deluxe Mixed Nuts together makes everyone a winner."

What Is Your PersoNUTality?
Nut lovers can analyze what their "All or One" choice says about themselves with the PLANTERS^® brand persoNUTality quiz at persoNUTality.com. This first-of-its-kind nutty behavior assessment by the brand team was created alongside body language and human behavior expert Patti Wood. Fans can take this nutty quiz and share their results on social media to compare their persoNUTality with their friends and family to further feed the "All or One" debate.

Join the "All or One" Debate
Tune in and shellebrate the Big Game by grabbing a tin of PLANTERS^® Deluxe Mixed Nuts to help decide if you are Team "All" or Team "One" and keep an eye out for the new "Feed the Debate" ad to see the nutty debate unfold.

Fans can also join the #PlantersAllorOne debate on Twitter (@MrPeanut) to take a side before the Big Game.

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Contacts:	Media Relations	Jenna Reimler
	Hormel Foods 507-434-6352	ICF Next 312-995-7452
	media@hormel.com	jenna.reimler@icfnext.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/go-nuts-on-game-day-with-the-planters-brand-as-ken-jeong-and-joel-mchale-feed-the-plantersallorone-debate-301477097.html

SOURCE Hormel Foods Corporation

FAQ

What is the new PLANTERS® campaign featuring Ken Jeong and Joel McHale about?

The campaign humorously debates how to eat PLANTERS® Deluxe Mixed Nuts—either all together or one at a time.

When will the PLANTERS® advertisement air?

The advertisement will air just before halftime during the Super Bowl.

How can fans participate in the PLANTERS® debate?

Fans can vote on their preferred snacking method via social media and participate in the persoNUTality quiz.

What company owns the PLANTERS® brand?

The PLANTERS® brand is owned by Hormel Foods Corporation.

What is Hormel Foods' annual revenue?

Hormel Foods Corporation generates over $11 billion in annual revenue.