EVERYBODY'S FAVORITE DIP IS NOW YOUR FAVORITE SIP WITH HORMEL® CHILI CHEESE BREW

Rhea-AI Summary

The makers of HORMEL® chili have introduced the first-ever HORMEL® Chili Cheese Brew, a unique beer inspired by the popular chili cheese dip. This collaboration with Modist Brewing Co. aims to enhance gameday snacks with a flavorful sip. Available starting January 24, 2023, the beer comes in four-packs priced at $24, including shipping, and is designed for fans to enjoy during the Big Game on February 12. The lager features Minnesota Pilsner barley malt and flaked corn, complemented by savory spices and cheddar cheese powder for a distinctive taste. For more information, visit www.HormelChiliCheeseBrew.com.

Positive

• Launch of HORMEL® Chili Cheese Brew, expanding product offerings.
• Collaboration with Modist Brewing Co., enhancing brand exposure.
• Product targets large event market (Big Game), potentially increasing sales.

Negative

• None.

The Makers of HORMEL^® Chili and Modist Brewing Co. Collaborate on Limited Edition Beer for the Big Game 

AUSTIN, Minn., Jan. 24, 2023 /PRNewswire/ -- The makers of HORMEL^® chili today launched the first-ever HORMEL^® Chili Cheese Brew, a sippable beer inspired by the dippable chili cheese dip. The makers of HORMEL^® chili are leveling up your gameday snacks with the perfect chip dip partner – an effervescent and flavorful HORMEL^® Chili Cheese Brew.

The makers of HORMEL^® chili teamed up with brewers at award-winning, Minneapolis-based Modist Brewing Co. to create an unexpected sip inspired by everybody's favorite dip for this real-life, totally delicious collaboration. With a little bit of madness and a serious amount of chili-inspired spices, the beer is now ready for fans' taste buds.

Starting today, Jan. 24 at 8 a.m. ET, four-packs are available at www.HormelChiliCheeseBrew.com while supplies last. The party friendly four-packs are available for $24, which includes shipping and handling. HORMEL^® Chili Cheese Brew will ship in time for fans to enjoy when watching the Big Game on Feb. 12. 

"Football season is just as much about the delicious food and drinks as it is about the game and the people you enjoy watching it with," said Jason Hron, HORMEL^® chili brand manager. "This year we were inspired to bring fans together and create something everyone can agree on – an irresistible sip that unites the best flavors of our famous HORMEL^® Chili Cheese Dip."

How can beer taste like chili cheese dip? The crushable American lager features Minnesota Pilsner barley malt and flaked corn. With this delicious corn chip-flavored base, Modist Brewing Co. added a mix of savory spices and hints of cheddar cheese powder to bring the flavors of HORMEL^® Chili Cheese Dip to life. To learn more about the HORMEL^® Chili Cheese Brew, watch the video here.

Whether sipping on the HORMEL^® Chili Cheese Brew, or whipping up the famous HORMEL^® Chili Cheese Dip, any snack sesh can have an extra dose of excitement with HORMEL^® chili. For more information about HORMEL^® chili, including recipes for any occasion and a store locator, visit www.hormel.com/brands/hormelchili or follow the brand on social media at www.facebook.com/hormel.chili, www.twitter.com/hormelchili, www.instagram.com/hormelchili, and www.pinterest.com/hormelchili. 

ABOUT HORMEL FOODS – INSPIRED PEOPLE. INSPIRED FOOD.™ 

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, WHOLLY^®, Hormel^® Black Label^®, Columbus^®, Jennie-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on the "100 Best Corporate Citizens" list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

ABOUT MODIST BREWING COMPANY:

Modist Brewing Co., based in the North Loop neighborhood of Minneapolis, MN, opened in April of 2016 aiming to push past traditional brewing to create unconventional beers through unconstrained experimentation. Utilizing the region's only mash filter-powered brewing system, Modist has risen to become one of Minnesota's most well-recognized and fastest-growing breweries. In their brief history, Modist has received a multitude of awards including the Best New Brewery in Minnesota by Growler Magazine, BeerAdvocate's list of "The 50 Best Breweries in the United States, Most Innovative Brewery by the MN Craft Brewers Guild, and were recently named one of Brewbound's Rising Stars of 2022. For more information, visit www.modistbrewing.com.

Contact:	Hormel Foods Media
	507-434-6352
	media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What is the HORMEL® Chili Cheese Brew?

The HORMEL® Chili Cheese Brew is a unique beer inspired by HORMEL® chili cheese dip.

When was the HORMEL® Chili Cheese Brew launched?

The beer was launched on January 24, 2023.

How much does the HORMEL® Chili Cheese Brew cost?

The beer is priced at $24 for a four-pack, including shipping.

Where can I buy the HORMEL® Chili Cheese Brew?

It can be purchased at www.HormelChiliCheeseBrew.com while supplies last.

When is the best time to enjoy the HORMEL® Chili Cheese Brew?

The beer is designed to be enjoyed during the Big Game on February 12.