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Jennie-O®, a renowned turkey brand, has released its 2024 Thanksgiving survey results, offering state-by-state insights into American holiday traditions. The survey, conducted by Talker Research, polled 5,000 consumers across the U.S. Key findings include:

- 70% of Americans have celebrated their Thanksgiving traditions for over 20 years
- Most people take up to two weeks for planning and three days for food preparation
- 66% prefer baked turkey, with 63% opting not to brine
- Popular sides include stuffing (77%), rolls/biscuits (66%), and mashed potatoes (60%)
- 96% enjoy leftovers, with 44% using turkey in sandwiches

Jennie-O® offers support through their 1-800-TURKEYS hotline, live chat, and text services from Nov. 1-28. The brand provides online resources for meal planning, turkey preparation, and leftover recipes to ensure a successful Thanksgiving celebration.

Jennie-O®, un noto marchio di tacchini, ha pubblicato i risultati del suo sondaggio sul Ringraziamento 2024, offrendo approfondimenti tradizionali sulle festività americane a livello statale. Il sondaggio, condotto da Talker Research, ha coinvolto 5.000 consumatori negli Stati Uniti. I risultati chiave includono:

- Il 70% degli americani celebra le proprie tradizioni del Ringraziamento da oltre 20 anni
- La maggior parte delle persone dedica fino a due settimane alla pianificazione e tre giorni alla preparazione del cibo
- Il 66% preferisce il tacchino arrosto, mentre il 63% non utilizza la salamoia
- I contorni più popolari includono il ripieno (77%), i panini/biscotti (66%) e le purè di patate (60%)
- Il 96% ama gli avanzi, con il 44% che utilizza il tacchino nei panini

Jennie-O® offre supporto tramite la hotline 1-800-TURKEYS, chat dal vivo e servizi di messaggistica dal 1 al 28 novembre. Il marchio fornisce risorse online per la pianificazione dei pasti, la preparazione del tacchino e ricette per gli avanzi per garantire una celebrazione del Ringraziamento di successo.

Jennie-O®, una reconocida marca de pavo, ha publicado los resultados de su encuesta sobre el Día de Acción de Gracias 2024, ofreciendo una visión estado por estado de las tradiciones festivas americanas. La encuesta, realizada por Talker Research, encuestó a 5,000 consumidores en EE. UU. Los hallazgos clave incluyen:

- El 70% de los estadounidenses ha celebrado sus tradiciones del Día de Acción de Gracias durante más de 20 años
- La mayoría de las personas toma hasta dos semanas para planificar y tres días para preparar la comida
- El 66% prefiere el pavo asado, y el 63% opta por no salmuera
- Los acompañamientos populares incluyen el relleno (77%), los panes/biscuits (66%) y el puré de papas (60%)
- El 96% disfruta de las sobras, y el 44% usa pavo en sándwiches

Jennie-O® ofrece apoyo a través de su línea directa 1-800-TURKEYS, chat en vivo y servicios de mensajería del 1 al 28 de noviembre. La marca proporciona recursos en línea para la planificación de comidas, la preparación de pavo y recetas de sobras para asegurar una celebración del Día de Acción de Gracias exitosa.

Jennie-O®, 유명한 칠면조 브랜드, 2024 추수감사절 설문조사 결과를 발표하며 미국의 휴일 전통에 대한 주별 통찰력을 제공합니다. 이 설문조사는 Talker Research에 의해 실시되었으며 미국 전역의 5,000명의 소비자를 대상으로 진행되었습니다. 주요 발견 내용은 다음과 같습니다:

- 미국인의 70%가 20년 이상 추수감사절 전통을 기념해 왔습니다.
- 대부분의 사람들은 계획에 최대 2주, 음식 준비에 3일을 소요합니다.
- 66%는 구운 칠면조를 선호하고, 63%는 염지하지 않습니다.
- 인기 있는 사이드 메뉴로는 속재료(77%), 롤/비스킷(66%), 그리고 으깬 감자(60%)가 있습니다.
- 96%는 남은 음식을 즐기며, 44%는 샌드위치에 칠면조를 사용합니다.

Jennie-O®은 11월 1일부터 28일까지 1-800-TURKEYS 핫라인, 실시간 채팅 및 문자 서비스를 통해 지원을 제공합니다. 이 브랜드는 성공적인 추수감사절 축제를 보장하기 위해 식사 계획, 칠면조 준비 및 남은 음식 레시피에 대한 온라인 자원을 제공합니다.

Jennie-O®, une marque de dinde renommée, a publié les résultats de son enquête Thanksgiving 2024, offrant des informations par État sur les traditions de vacances américaines. L'enquête, menée par Talker Research, a interrogé 5 000 consommateurs aux États-Unis. Les principaux résultats incluent :

- 70 % des Américains célèbrent leurs traditions de Thanksgiving depuis plus de 20 ans
- La plupart des gens prennent jusqu'à deux semaines pour planifier et trois jours pour préparer les aliments
- 66 % préfèrent la dinde rôtie, 63 % ne choisissent pas de saumurer
- Les plats d'accompagnement populaires comprennent la farce (77 %), les petits pains/biscuits (66 %) et la purée de pommes de terre (60 %)
- 96 % aiment les restes, et 44 % utilisent de la dinde dans les sandwichs

Jennie-O® offre un support via sa hotline 1-800-TURKEYS, chat en direct et services de textotage du 1 au 28 novembre. La marque fournit des ressources en ligne pour la planification des repas, la préparation de la dinde et des recettes pour les restes afin d'assurer une célébration du Thanksgiving réussie.

Jennie-O®, eine renommierte Truthahnmarke, hat die Ergebnisse ihrer Thanksgiving-Umfrage 2024 veröffentlicht und bietet staatliche Einblicke in amerikanische Feiertagstraditionen. Die Umfrage, die von Talker Research durchgeführt wurde, befragte 5.000 Verbraucher in den USA. Zu den wichtigsten Ergebnissen gehören:

- 70% der Amerikaner haben ihre Thanksgiving-Traditionen seit über 20 Jahren gefeiert.
- Die meisten Menschen nehmen sich bis zu zwei Wochen Zeit für die Planung und drei Tage für die Essensvorbereitung.
- 66% bevorzugen gebratenen Truthahn, während 63% auf das Einlegen verzichten.
- Beliebte Beilagen sind Füllung (77%), Brötchen/Biscuits (66%) und Kartoffelpüree (60%)
- 96% genießen Reste, wobei 44% Truthahn in Sandwiches verwenden.

Jennie-O® bietet Unterstützung über die Hotline 1-800-TURKEYS, Live-Chat und Textdienste vom 1. bis 28. November an. Die Marke stellt Online-Ressourcen für die Essensplanung, die Truthahnzubereitung und Rezepte für Reste zur Verfügung, um eine erfolgreiche Thanksgiving-Feier zu gewährleisten.

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In the news release, Makers of the Jennie-O® Brand Share New State-By-State Consumer Insights on All Things Thanksgiving, issued 17-Sep-2024 by Hormel Foods Corporation over PR Newswire, we are advised by the company that additional multimedia has been added. Also, a hyperlink was added in the first paragraph. The complete, corrected release follows:

Makers of the Jennie-O® Brand Share New State-By-State Consumer Insights on All Things Thanksgiving

National study reveals new data about Thanksgiving prep, trends, preferences for upcoming holiday

WILLMAR, Minn., Sept. 17, 2024 /PRNewswire/ -- The makers of the Jennie-O® turkey brand — a trusted brand for turkey products around the world — today announced its 2024 Thanksgiving survey results, where each state was polled on their preparation methods, turkey preferences, preferred sides and much more. The survey, conducted by Talker Research for the Jennie-O® brand, polled 5,000 consumers across the U.S.

Thanksgiving is a beloved holiday and 70% of Americans polled said they have celebrated their traditions for more than 20 years. The three most cherished traditions are sharing meals together (65%), spending time with extended family or old friends (52%) and cooking together (27%).

Now, onto the survey results!

Preparation

  • Most people take up to two weeks to plan and cook their Thanksgiving meal. Actual food preparation for this monumental eating occasion adds another three days, and five hours of actual cooking on the day of.
  • The longest prep time awards go to the following states:
    • Delaware: Average of 17 days guest-list planning and another 19 days of menu building
    • Virginia: Spends almost 16 days picking guests (15.7) and nearly 17 days (16.6) on the menu
    • North Carolina: Averages a little more than 17 days (17.4) on its menu alone

The Star of the Thanksgiving Table: Turkey (and a Surprise Guest)

  • 66% of respondents prefer their turkey baked.
  • To brine or not to brine? 63% said NO to brining.
  • Oklahomans would rather their turkey be smoked more than any other state.
  • While most Americans prepare their turkey the same every year, keeping with their traditions, more than 30% of Americans change it up every holiday season.
  • In addition to a turkey, nearly 40% of Americans also like to have ham on the table with preferences being baked (68%), smoked (18%) and slow cooked (18%).

The Thanksgiving Table: Let's Talk About Sides

  • 61% of Americans believe that turkey is the star of the meal, while a little more than two in five respondents in Idaho (43%) and Kansas (41%) believe that the side dishes are the unsung heroes.
  • The most popular sides: stuffing (77%), rolls/biscuits (66%), classic mashed potatoes (60%) and cranberry sauce (55%).
  • Americans from the southeast also enjoy mac and cheese — Georgia at 62%, Mississippi at 58% and South Carolina at 55%.

Thanksgiving and Beyond

  • Almost every American surveyed (96%) enjoys Thanksgiving leftovers:
    • 44% use turkey in a sandwich
    • 41% incorporate turkey into other meals
    • 32% go on to recreate the actual Thanksgiving meal
  • More than one in five (22%) would rather keep their leftovers for themselves than send some home with their guests

"Thanksgiving continues to be one of America's most cherished holidays, bringing families and friends together to share meaningful moments and meals," said Kim Anderson, senior brand manager for the Jennie-O® brand. "We're committed to helping ensure your holiday meal is a success with our quality turkeys and our wide range of services and resources. From expert advice on turkey preparation to tools for every step of the process, we're here to support you with any turkey-related challenge."

Starting Nov. 1, Jennie-O consumer engagement experts will be on hand to help alleviate stress around holiday meal planning at the company's 1-800-TURKEYS hotline, live chat on the Jennie-O® website, and even by texting "Turkey" to 73876. From advice on how to prep and cook a turkey, to recipes for side-dishes and how to use leftovers, consumers can reach out for real time support through Nov. 28, via the method that is most convenient for them. In the days leading up to the Thanksgiving holiday, Jennie-O specialists are available around the clock.

Consumers can also find helpful how-tos on their website including a calculator that tells hosts how much turkey to buy, full menus for Thanksgiving dinner and inspiring suggestions for preparing tasty leftovers. Jennie-O offers easy solutions for any holiday meal and are here to help make this year's Thanksgiving the best yet.

For more information about all Jennie-O® turkey products, including recipes, nutritional information and where to buy, visit jennieo.com or follow the brand on social media at Facebook.com/JennieoTurkey and Instagram.com/jennieo. 

About Jennie-O
For over 80 years, the Jennie-O® turkey brand has been helping consumers live well by eating well. As the category leader, Jennie-O® turkey is the trusted brand for quality turkey and a source of expertise. The company provides a full portfolio of delicious, nutritious turkey proteins and inspiration for everyday meals or special occasions. Known for our bright green awning evoking the nostalgia of a local farmer stand, our round logo with a touch of yellow and our distinct name from our founders' daughter, Jennifer, the Jennie-O® turkey brand has the right amount of small-town friendliness paired with leading company expertise and quality. For more information, visit jennieo.com.

Contact:

Media Relations


Hormel Foods


media@hormel.com 

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/makers-of-the-jennie-o-brand-share-new-state-by-state-consumer-insights-on-all-things-thanksgiving-302250113.html

SOURCE Hormel Foods Corporation

FAQ

What are the most popular Thanksgiving traditions according to Jennie-O's 2024 survey?

According to Jennie-O's 2024 survey, the three most cherished Thanksgiving traditions are sharing meals together (65%), spending time with extended family or old friends (52%), and cooking together (27%).

How long do Americans typically spend planning their Thanksgiving meal?

Most Americans take up to two weeks to plan their Thanksgiving meal, with an additional three days for food preparation and five hours of cooking on Thanksgiving Day.

What is the preferred method of cooking turkey for Thanksgiving according to the Jennie-O survey?

The survey reveals that 66% of respondents prefer their turkey baked for Thanksgiving.

What are the most popular Thanksgiving side dishes based on Jennie-O's 2024 survey?

The most popular Thanksgiving side dishes according to the survey are stuffing (77%), rolls/biscuits (66%), classic mashed potatoes (60%), and cranberry sauce (55%).

How can consumers get help with their Thanksgiving meal planning from Jennie-O?

Consumers can get help from Jennie-O through their 1-800-TURKEYS hotline, live chat on the Jennie-O website, or by texting 'Turkey' to 73876. These services are available from November 1 to November 28, 2024.

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