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Spruce by H&R Block Expands Partnership with Atomic, Launching PayLink Switch

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H&R Block's Spruce has expanded its partnership with Atomic, becoming the first to implement Atomic's new PayLink Switch solution. This integration, combined with Atomic's existing Deposit solution, aims to streamline money management by simplifying direct deposits and payment switching for Spruce users. The partnership enhancement aligns with Spruce's mission to help consumers improve their financial well-being by consolidating various financial management aspects in one place.

Spruce di H&R Block ha ampliato la sua partnership con Atomic, diventando la prima a implementare la nuova soluzione PayLink Switch di Atomic. Questa integrazione, unita alla soluzione Deposito esistente di Atomic, mira a semplificare la gestione finanziaria rendendo più facili i depositi diretti e il cambio di pagamento per gli utenti di Spruce. L'ampliamento della partnership è in linea con la missione di Spruce di aiutare i consumatori a migliorare il loro benessere finanziario consolidando vari aspetti della gestione finanziaria in un'unica piattaforma.

Spruce de H&R Block ha ampliado su asociación con Atomic, convirtiéndose en la primera en implementar la nueva solución PayLink Switch de Atomic. Esta integración, junto con la solución de Depósito existente de Atomic, tiene como objetivo simplificar la gestión del dinero al facilitar los depósitos directos y el cambio de pagos para los usuarios de Spruce. La mejora de la asociación se alinea con la misión de Spruce de ayudar a los consumidores a mejorar su bienestar financiero, consolidando varios aspectos de la gestión financiera en un solo lugar.

H&R 블록의 스프루스아토믹과의 파트너십을 확장하여 아토믹의 새로운 페이링크 스위치 솔루션을 최초로 구현하게 되었습니다. 이 통합은 아토믹의 기존 예치금 솔루션과 함께 스프루스 사용자들을 위해 직접 예치 및 결제 전환을 간소화하여 자금 관리를 효율화하는 것을 목표로 합니다. 파트너십 향상은 스프루스의 소비자들이 다양한 금융 관리 측면을 한 곳에서 통합함으로써 재정적 복지를 개선하도록 돕는 사명과 일치합니다.

Spruce d'H&R Block a élargi son partenariat avec Atomic, devenant le premier à mettre en œuvre la nouvelle solution PayLink Switch d'Atomic. Cette intégration, combinée à la solution de dépôt existante d'Atomic, vise à simplifier la gestion financière en facilitant les dépôts directs et le changement de paiement pour les utilisateurs de Spruce. L'amélioration du partenariat s'aligne sur la mission de Spruce d'aider les consommateurs à améliorer leur bien-être financier en consolidant divers aspects de la gestion financière en un seul endroit.

Spruce von H&R Block hat seine Partnerschaft mit Atomic erweitert und ist der erste, der die neue PayLink Switch-Lösung von Atomic implementiert. Diese Integration, zusammen mit der bestehenden Depositionslösung von Atomic, zielt darauf ab, das Geldmanagement zu optimieren, indem die direkten Einzahlungen und die Zahlungsschaltung für Spruce-Nutzer vereinfacht werden. Die Verbesserung der Partnerschaft steht im Einklang mit der Mission von Spruce, Verbrauchern zu helfen, ihr finanzielles Wohlbefinden zu verbessern, indem sie verschiedene Aspekte des Finanzmanagements an einem Ort konsolidieren.

Positive
  • First-to-market advantage with PayLink Switch implementation
  • Enhanced service offering through expanded financial management capabilities
  • Strategic partnership expansion strengthening fintech capabilities
Negative
  • None.

Insights

The partnership expansion between H&R Block's Spruce and Atomic represents a strategic move in the fintech space, but its immediate financial impact appears The integration of PayLink Switch alongside Atomic's Deposit solution will enhance Spruce's direct deposit management capabilities, potentially improving user retention and acquisition. However, without disclosed financial terms or revenue projections, the partnership's material impact on HRB's $8.38B market cap remains uncertain.

The technology integration could help Spruce compete more effectively with neobanks and traditional financial institutions by streamlining payment processes. This aligns with H&R Block's broader strategy to diversify beyond tax services into year-round financial services, but the contribution to overall revenue is likely to be modest in the short term.

SALT LAKE CITY--(BUSINESS WIRE)-- Atomic, the leader in payroll connectivity, is excited to announce the expansion of its partnership with Spruce built by H&R Block. Spruce is the first to go live with Atomic's latest solution, PayLink Switch, furthering its mission to help people be better with their money.

(Graphic: Business Wire)

(Graphic: Business Wire)

Spruce focuses on helping consumers improve their financial lives by designing experiences that empower them to improve their financial well-being. Recognizing that people often feel overwhelmed by the various aspects of financial management, Spruce aims to bring these elements together in one place to simplify the process. One crucial element of this journey is managing how people pay for things. The integration of PayLink Switch alongside Atomic's Deposit solution will streamline the flow of money into and out of consumers’ accounts, providing a comprehensive solution for managing direct deposits and switching payments to Spruce.

"With Spruce, our focus is on simplifying financial management for our users," said John Thompson, Vice President of Financial Services, Spruce. "By integrating PayLink Switch, in addition to Atomic's Deposit solution, we are providing a seamless and efficient way for users to handle their finances. This partnership allows us to offer intuitive and comprehensive tools that truly enhance our customers' financial well-being."

The decision to expand the partnership with Atomic was a natural progression for Spruce, building on a strong foundation of trust and effective communication. Atomic has consistently proven to be a reliable partner, meeting implementation timelines and delivering seamless integration capabilities. This collaboration reflects Spruce's core value of working together to create better financial solutions for its customers.

"The Spruce team’s commitment to improving their customers' financial well-being aligns perfectly with our mission at Atomic," said Andrea Martone, Chief Product Officer at Atomic. "Our Deposit solution and the new PayLink Switch product together create a powerful tool for financial management. We are thrilled to expand our partnership and continue delivering innovative solutions that simplify and enhance the financial lives of Spruce users."

Spruce fintech platform is built by H&R Block, which is not a bank. Spruce℠ Spending and Savings Accounts established at, and debit card issued by, Pathward®, N.A., Member FDIC, pursuant to license by Mastercard®. Mastercard and the circles design are trademarks of Mastercard International Incorporated.

About Atomic

Atomic is a leading financial connectivity platform trusted by over 195 financial institutions and fintech firms, including 13 of the industry's largest digital-first neobanks and 6 of the top 10 financial institutions. Atomic serves as the essential bridge between consumer data and financial solutions by allowing unparalleled access to payroll, HRIS systems, and merchants, facilitating a range of financial services including direct deposit switching, income and employment verification, payment method updating and subscription management. For more information, visit https://atomic.financial.

About H&R Block

H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation services, financial products, and small-business solutions. The company blends digital innovation with human expertise and care as it helps people get the best outcome at tax time and also be better with money using its mobile banking app, Spruce. Through Block Advisors and Wave, the company helps small-business owners thrive with year-round bookkeeping, payroll, advisory, and payment processing solutions. For more information, visit H&R Block News.

Press Contacts

Kaylee Veintimilla

Director of Marketing and Events

press@atomicfi.com

Source: Atomic

FAQ

What new feature did H&R Block's Spruce (HRB) launch with Atomic?

Spruce launched PayLink Switch, becoming the first platform to implement this new Atomic solution, which streamlines direct deposits and payment switching for users.

How does the Atomic partnership benefit H&R Block's Spruce (HRB) users?

The partnership provides users with comprehensive tools for managing direct deposits and switching payments, simplifying financial management through integrated solutions.

What services does H&R Block's Spruce (HRB) offer through Atomic's solutions?

Spruce offers both Atomic's Deposit solution and the new PayLink Switch, providing comprehensive tools for managing direct deposits and payment switching in one platform.

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