Consumers Find Expertise and Care Anywhere for Tax Filing with H&R Block’s New Ad Campaign

Rhea-AI Summary

H&R Block (NYSE: HRB) announced its 2021 tax season advertising campaign, emphasizing accessible expert help for customers facing tax challenges due to the COVID-19 pandemic. The campaign highlights a hybrid model combining in-person and virtual tax preparation services. Clients can utilize digital tools such as video chats and document uploads for convenience. Directed by Michael Gracey, the campaign includes original musical scores to engage audiences. It will run across various media until April, reinforcing H&R Block's commitment to customer-centric service.

Positive

• Launch of a comprehensive advertising campaign to boost tax service visibility.
• Integration of easy virtual tools enhancing client accessibility.
• Emphasis on customer-centric services during challenging economic conditions.

Negative

• None.

Block offers easy in-person and virtual options to get expert help for all tax situations

KANSAS CITY, Mo., Jan. 25, 2021 (GLOBE NEWSWIRE) -- Today, H&R Block (NYSE: HRB) released its 2021 tax season ad campaign showcasing how Block’s expert care is easily available to all customers from home, in offices, or anywhere.

“This year is vastly different than any other in recent history. Hardworking people have faced unemployment, reduced income, and countless financial hardships as a result of the COVID-19 pandemic, making taxes feel more uncertain than ever before,” said Julius Lai, chief product and experience officer at H&R Block. “Rather than focusing on the increased challenges this tax season holds, we opted to bring levity and awareness to our new ad campaign, showcasing the convenient, easy, customer-centric experience clients can expect from H&R Block. Whether you want to do it yourself, get some help, or have an expert do it for you, Block can make filing taxes easy and seamless, helping individuals get the best possible outcome.”

Providing expertise and care have always been at the heart of H&R Block’s experience; but now, with a full suite of virtual tax prep tools like video chat and the ability to upload and send documents electronically, clients can access that same experience anywhere. Human help and digital ease are not a tradeoff at H&R Block.

The campaign, created by Deutsch LA, was directed by Michael Gracey, best known for his work on films such as The Greatest Showman and Rocketman.

The campaign features original musical scores and lyrics that clearly and humorously communicate the brand’s innovative tax prep solutions.

The campaign, captured in :30, :15 and :06 spots, will run on TV and online video platforms through April.

About H&R Block
H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation, financial products, and small business solutions. The company blends digital innovation with the human expertise and care of its associates and franchisees as it helps people get the best outcome at tax time, and better manage and access their money year-round. Through Block Advisors and Wave, the company helps small business owners thrive with disruptive products like Wave Money, a small business banking and bookkeeping solution, and the only business bank account to manage bookkeeping automatically. For more information, visit H&R Block News or follow @HRBlockNews on Twitter.

For further information
Investor Relations:  Colby Brown  |  816-854-4559  |  colby.brown@hrblock.com
Media Relations:  Angela Davied  |  ­­816-854-5798  |  angela.davied@hrblock.com

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5c23fddd-39c4-46b9-98e3-4a98490de8ca

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6f3b7209-72eb-47a4-9420-aeac4dab09a6

FAQ

What is H&R Block's new campaign for the 2021 tax season about?

H&R Block's new campaign focuses on providing accessible expert help through both in-person and virtual tax preparation services, addressing challenges due to the COVID-19 pandemic.

How is H&R Block ensuring customer accessibility during the tax season?

H&R Block is offering virtual tools like video chats and document uploads alongside traditional in-office services to meet clients' needs.

Who directed H&R Block's 2021 tax season campaign?

The campaign was directed by Michael Gracey, known for his work on films like 'The Greatest Showman' and 'Rocketman.'

When will H&R Block's tax season campaign run?

The campaign will run on TV and online platforms through April.

What is the primary message of H&R Block's 2021 ad campaign?

The campaign emphasizes a customer-centric approach, making tax filing easy and seamless for clients amidst their financial challenges.