HealthEquity CMO Tia Padia Named "Visionary CMO" at MarCom Awards
HealthEquity (NASDAQ: HQY) announced that Chief Marketing Officer Tia Padia has received the MarCom Visionary CMO Award for developing the HealthEquity Immersion Experience. This innovative project, launched in early 2024, showcases the company's understanding of client and member benefits through an interactive, immersive event. The experience combines virtual and artificial reality technologies to demonstrate how HealthEquity supports healthcare consumers in managing their expenses. The project features immersive insights through high-resolution visuals, research-informed member personas, and empathy-driven engagement to highlight the company's commitment to improving healthcare consumer experiences.
HealthEquity (NASDAQ: HQY) ha annunciato che il Chief Marketing Officer Tia Padia ha ricevuto il MarCom Visionary CMO Award per lo sviluppo dell'HealthEquity Immersion Experience. Questo progetto innovativo, lanciato all'inizio del 2024, mette in evidenza la comprensione dell'azienda riguardo ai benefici per i clienti e i membri attraverso un evento interattivo e immersivo. L'esperienza combina tecnologie di realtà virtuale e aumentata per dimostrare come HealthEquity supporti i consumatori di servizi sanitari nella gestione delle proprie spese. Il progetto presenta approfondimenti immersivi attraverso immagini ad alta risoluzione, personaggi rappresentativi dei membri informati dalla ricerca e un coinvolgimento basato sull'empatia per sottolineare l'impegno dell'azienda nel migliorare le esperienze dei consumatori nel settore sanitario.
HealthEquity (NASDAQ: HQY) anunció que la Directora de Marketing Tia Padia ha recibido el Premio MarCom Visionary CMO por desarrollar la HealthEquity Immersion Experience. Este innovador proyecto, lanzado a principios de 2024, demuestra la comprensión de la empresa sobre los beneficios para clientes y miembros a través de un evento interactivo e inmersivo. La experiencia combina tecnologías de realidad virtual y aumentada para mostrar cómo HealthEquity apoya a los consumidores de atención médica en la gestión de sus gastos. El proyecto incluye conocimientos inmersivos a través de visuales de alta resolución, personajes representativos de miembros informados por investigación y un compromiso impulsado por la empatía para resaltar el compromiso de la empresa de mejorar las experiencias de los consumidores en salud.
HealthEquity (NASDAQ: HQY)는 최고 마케팅 책임자 Tia Padia가 HealthEquity Immersion Experience 개발로 MarCom Visionary CMO Award를 수상했다고 발표했습니다. 이 혁신적인 프로젝트는 2024년 초에 시작되어 회사가 고객과 회원의 혜택을 이해하고 있음을 강조하는 인터랙티브하고 몰입감 있는 이벤트를 제공합니다. 이 경험은 가상 현실 및 인공지능 기술을 결합하여 HealthEquity가 의료 소비자가 비용을 관리하는 데 어떻게 지원하는지를 보여줍니다. 이 프로젝트는 고해상도 시각 자료, 연구에 기반한 회원 페르소나, 공감 중심의 참여를 통해 몰입형 통찰력을 제공하여 회사가 의료 소비자 경험 개선에 헌신하고 있음을 강조합니다.
HealthEquity (NASDAQ: HQY) a annoncé que sa Directrice Marketing Tia Padia a reçu le MarCom Visionary CMO Award pour le développement de l'HealthEquity Immersion Experience. Ce projet innovant, lancé au début de 2024, illustre la compréhension de l'entreprise des avantages pour les clients et les membres à travers un événement interactif et immersif. L'expérience combine des technologies de réalité virtuelle et augmentée pour montrer comment HealthEquity aide les consommateurs de soins de santé à gérer leurs dépenses. Le projet propose des perspectives immersives à travers des visuels haute résolution, des personas de membres fondés sur la recherche et un engagement axé sur l'empathie pour mettre en avant l'engagement de l'entreprise à améliorer les expériences des consommateurs dans le secteur de la santé.
HealthEquity (NASDAQ: HQY) gab bekannt, dass die Chief Marketing Officer Tia Padia den MarCom Visionary CMO Award für die Entwicklung der HealthEquity Immersion Experience erhalten hat. Dieses innovative Projekt, das Anfang 2024 gestartet wurde, zeigt das Verständnis des Unternehmens für die Vorteile von Kunden und Mitgliedern durch ein interaktives, immersives Event. Die Erfahrung kombiniert virtuelle und künstliche Realitätstechnologien, um zu demonstrieren, wie HealthEquity Gesundheitsverbraucher bei der Verwaltung ihrer Ausgaben unterstützt. Das Projekt bietet immersive Einblicke durch hochauflösende Visualisierungen, forschungsbasierte Mitglieder-Personas und empathieorientierte Interaktionen, um das Engagement des Unternehmens zur Verbesserung der Verbraucherlebnisse im Gesundheitswesen hervorzuheben.
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Award recognizes Padia’s vision to bring client and member experiences to life through an innovative, immersive experience
DRAPER, Utah, Nov. 19, 2024 (GLOBE NEWSWIRE) -- HealthEquity, Inc. (NASDAQ: HQY), a leader in health savings accounts (HSAs) and consumer-directed benefits, is proud to announce Chief Marketing Officer Tia Padia has been recognized with the MarCom Visionary CMO Award for her innovative leadership in the category of Individual’s Body of Work.
This award recognizes Padia’s creative vision to develop the HealthEquity Immersion Experience — a project that showcases HealthEquity’s deep understanding of the client and member benefits journey through an interactive, immersive event.
“This award goes beyond individual recognition, it’s a reflection of the tremendous commitment we have at HealthEquity to understand our customers and use what we learn to empower them,” said Senior Vice President and Chief Marketing Officer, Tia Padia. “Every teammate plays a role in delivering remarkable experiences and I’m deeply honored to represent this work through the Immersion Experience exhibit and now with this award.”
The MarCom Visionary CMO Award recognizes marketing leaders who exemplify creativity, vision, and a commitment to make an impact in the marketing and communications fields. The accolade highlights how Padia successfully blended data-driven insights with empathy and creativity to demonstrate the company’s focus on every aspect of its customers’ benefits journey.
The Innovative Immersion Experience
The HealthEquity Immersion Experience debuted in early 2024 and was guided by three core principles: innovation with purpose, interaction and immersion, and strategic alignment to the HealthEquity mission to save and improve lives by empowering healthcare consumers. Through this event, Padia and her team addressed the challenge of creating a meaningful and interactive experience that brought the HealthEquity client and member journeys to life. Utilizing a combination of virtual and artificial reality technologies, the team thoughtfully crafted personas, and physical elements, where participants were able to step into real-world scenarios, witnessing firsthand the value HealthEquity provides to those managing healthcare expenses.
Key highlights of the experience included:
- Immersive insights: Through high-resolution visuals, soundscapes, and virtual reality, participants navigated the financial journeys of HealthEquity members, from routine healthcare decisions to navigating unexpected medical expenses.
- Human-centered design: Research-informed member personas provided a comprehensive view into the everyday challenges that people face as they navigate life and their benefits. By stepping into the shoes of members who are balancing health-related financial planning, participants gained a new perspective on the impact of HealthEquity’s services and how they are supported with every choice they make.
- Empathy-driven engagement: The vision of the exhibit was centered on fostering empathy and understanding. By bridging the gap between data and real-life stories, the experience encouraged stakeholders to see healthcare not as a transaction, but as a journey.
“The Immersion Experience offers an incredible glimpse into how we’re truly here for our clients,” said HealthEquity CEO, Jon Kessler. “Every product, every service we develop is guided by one core question: how can we better support our members, clients, and partners throughout their benefits journey? We’re continually learning and evolving, always striving to put our clients’ experience at the heart of everything we do.”
Check out the HealthEquity online Immersive Experience by visiting https://info.healthequity.com/benefits-innovation.
About HealthEquity
HealthEquity and its subsidiaries administer HSAs and various other consumer-directed benefits for over 16 million accounts, working in close partnership with employers, benefits advisors, and health and retirement plan providers. With a commitment to saving and improving lives, HealthEquity empowers individuals to take control of their healthcare journey through cutting-edge solutions, innovation, and a relentless focus on well-being. Learn more about HealthEquity’s “Purple service” and our approach to consumer-driven benefits at www.healthequity.com.
Media Contact:
Amy Cerny
Director of Corporate Communications
801-508-3237
acerny@healthequity.com
FAQ
What is the HealthEquity Immersion Experience launched in 2024?
Why did HealthEquity CMO Tia Padia win the MarCom Visionary CMO Award?
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