HealthEquity Assist™: A new suite of integrated benefit solutions that drive deeper engagement, deliver cost savings, and increase transparency for employee benefits
HealthEquity (Nasdaq: HQY), the largest HSA administrator in the US, has launched HealthEquity Assist™, a comprehensive suite of integrated benefit solutions. The platform addresses key challenges in employee benefits, including rising healthcare costs projected to increase 9% in 2025.
The suite includes three main offerings:
- HealthEquity Analyzer™: Free tool providing employers real-time access to benefit program data and insights
- HealthEquity Navigator™: Partners with TALON to offer healthcare price transparency and provider selection guidance
- HealthEquity Momentum™: Platform focused on driving employee engagement through personalized rewards and health behavior incentives
The tools integrate into existing company platforms, helping employers track benefit program performance and enabling employees to make informed healthcare spending decisions.
HealthEquity (Nasdaq: HQY), il più grande amministratore di HSA negli Stati Uniti, ha lanciato HealthEquity Assist™, un'ampia suite di soluzioni integrate per i benefici. La piattaforma affronta le principali sfide nei benefici per i dipendenti, inclusi i crescenti costi sanitari previsti in aumento del 9% nel 2025.
La suite include tre offerte principali:
- HealthEquity Analyzer™: Strumento gratuito che fornisce ai datori di lavoro accesso in tempo reale ai dati e alle informazioni sui programmi di benefici
- HealthEquity Navigator™: Collabora con TALON per offrire trasparenza sui prezzi sanitari e guida nella selezione dei fornitori
- HealthEquity Momentum™: Piattaforma focalizzata sull'incremento dell'engagement dei dipendenti attraverso premi personalizzati e incentivi per comportamenti salutari
Gli strumenti si integrano nelle piattaforme aziendali esistenti, aiutando i datori di lavoro a monitorare le prestazioni dei programmi di benefici e consentendo ai dipendenti di prendere decisioni informate sulle spese sanitarie.
HealthEquity (Nasdaq: HQY), el mayor administrador de HSA en EE. UU., ha lanzado HealthEquity Assist™, un conjunto integral de soluciones de beneficios integrados. La plataforma aborda los principales desafíos en los beneficios para empleados, incluidos los crecientes costos de atención médica que se proyecta aumenten un 9% en 2025.
El conjunto incluye tres ofertas principales:
- HealthEquity Analyzer™: Herramienta gratuita que proporciona a los empleadores acceso en tiempo real a datos e información sobre programas de beneficios
- HealthEquity Navigator™: Colabora con TALON para ofrecer transparencia en los precios de atención médica y orientación en la selección de proveedores
- HealthEquity Momentum™: Plataforma centrada en impulsar la participación de los empleados a través de recompensas personalizadas e incentivos para comportamientos saludables
Las herramientas se integran en las plataformas existentes de la empresa, ayudando a los empleadores a rastrear el rendimiento de los programas de beneficios y permitiendo a los empleados tomar decisiones informadas sobre el gasto en atención médica.
HealthEquity (Nasdaq: HQY), 미국 최대의 HSA 관리자가 HealthEquity Assist™를 출시했습니다. 이 포괄적인 통합 혜택 솔루션 모음은 2025년까지 9% 증가할 것으로 예상되는 의료 비용 상승을 포함하여 직원 혜택의 주요 문제를 해결합니다.
이 모음에는 세 가지 주요 제공이 포함됩니다:
- HealthEquity Analyzer™: 고용주에게 혜택 프로그램 데이터 및 통찰력에 실시간으로 접근할 수 있는 무료 도구
- HealthEquity Navigator™: TALON과 협력하여 의료 가격 투명성과 제공자 선택 지침을 제공합니다
- HealthEquity Momentum™: 개인화된 보상 및 건강 행동 인센티브를 통해 직원 참여를 촉진하는 데 중점을 둔 플랫폼
이 도구들은 기존 회사 플랫폼에 통합되어 고용주가 혜택 프로그램 성과를 추적하고 직원들이 의료 비용에 대한 정보에 기반한 결정을 내릴 수 있도록 도와줍니다.
HealthEquity (Nasdaq: HQY), le plus grand administrateur de HSA aux États-Unis, a lancé HealthEquity Assist™, une suite complète de solutions de bénéfices intégrés. La plateforme répond aux principaux défis des bénéfices pour les employés, y compris l'augmentation des coûts de santé prévue à 9 % en 2025.
La suite comprend trois offres principales:
- HealthEquity Analyzer™: Outil gratuit fournissant aux employeurs un accès en temps réel aux données et aux informations sur les programmes de bénéfices
- HealthEquity Navigator™: Partenariat avec TALON pour offrir de la transparence sur les prix des soins de santé et des conseils sur le choix des fournisseurs
- HealthEquity Momentum™: Plateforme axée sur l'engagement des employés par le biais de récompenses personnalisées et d'incitations au comportement sain
Les outils s'intègrent dans les plateformes existantes des entreprises, aidant les employeurs à suivre la performance des programmes de bénéfices et permettant aux employés de prendre des décisions éclairées concernant leurs dépenses de santé.
HealthEquity (Nasdaq: HQY), der größte HSA-Verwalter in den USA, hat HealthEquity Assist™ gestartet, eine umfassende Suite integrierter Lösung für Mitarbeiterbenefits. Die Plattform geht auf zentrale Herausforderungen im Bereich der Mitarbeiterbenefits ein, einschließlich der steigenden Gesundheitskosten, die bis 2025 voraussichtlich um 9% steigen werden.
Die Suite umfasst drei Hauptangebote:
- HealthEquity Analyzer™: Kostenloses Tool, das Arbeitgebern Echtzeitzugriff auf Daten und Einblicke zu den Benefit-Programmen bietet
- HealthEquity Navigator™: Arbeitet mit TALON zusammen, um Transparenz bei Gesundheitskosten und Unterstützung bei der Auswahl von Anbietern zu bieten
- HealthEquity Momentum™: Plattform, die sich auf die Steigerung des Engagements der Mitarbeiter durch personalisierte Belohnungen und Anreize für gesundes Verhalten konzentriert
Die Tools integrieren sich in bestehende Unternehmensplattformen, unterstützen Arbeitgeber bei der Verfolgung der Leistung von Benefit-Programmen und ermöglichen es den Mitarbeitern, informierte Entscheidungen über Gesundheitsausgaben zu treffen.
- Launch of new integrated benefit solutions platform addressing growing market need
- Free analytics tool (Analyzer) provided to existing clients
- Strategic partnership with TALON for price transparency solutions
- Expansion of service offerings strengthening market position as largest HSA administrator
- Facing challenge of 9% healthcare cost increase in 2025 that could impact customer adoption
- Operating in complex, fragmented benefits landscape that may affect implementation success
Insights
HealthEquity's launch of the HealthEquity Assist™ suite represents a strategic expansion of the company's service offerings beyond its core HSA administration business. This integrated solution directly addresses critical pain points in the benefits industry:
The three-tiered product approach is particularly noteworthy:
- HealthEquity Analyzer™: Offered free to existing clients, this tool provides real-time benefits performance data, establishing a foundation for the broader suite while enhancing client stickiness
- HealthEquity Navigator™: Through partnership with TALON, this solution enables informed healthcare spending decisions with price transparency tools
- HealthEquity Momentum™: Drives employee engagement through personalized rewards and nudges toward healthier behaviors
This launch positions HealthEquity to capture additional value from its substantial client base as the nation's largest HSA administrator. By offering the Analyzer component at no cost, the company establishes a freemium model that could drive adoption of the presumably revenue-generating Navigator and Momentum components.
The timing is strategically sound, coinciding with projected healthcare cost increases and growing employer focus on benefits optimization. The inclusion of a client testimonial from the town of Shrewsbury suggests successful early implementation with select customers.
For investors, this represents a potential revenue diversification play that leverages HealthEquity's existing market position while expanding its value proposition. The move transforms HealthEquity from a pure-play HSA administrator into a more comprehensive benefits technology provider, potentially increasing average revenue per customer while strengthening retention in its core business.
Set of seamlessly integrated tools to help employers drive cost savings, simplify spending decisions, and engage their employees
DRAPER, Utah, March 18, 2025 (GLOBE NEWSWIRE) -- HealthEquity, Inc. (Nasdaq: HQY) ("HealthEquity") HealthEquity, the nation’s largest Health Savings Account (HSA) administrator, today announced the launch of HealthEquity Assist™, a suite of tools that help members save, spend, and invest for healthcare. By using HealthEquity Assist, employers are enabled with greater visibility into their benefits program performance and can drive positive financial and health actions to support their workforce.
The smart technology offering was developed to alleviate common employee pain points with their benefits — including rising healthcare costs, which are expected to increase by
“Cost and complexity are extremely challenging aspects of the benefits industry, for employers and employees,” HealthEquity SVP Client and Partner Services, Melissa Phillips said. “In collaboration with our clients, we’ve come to believe that for benefits to be truly self-directed, benefits leaders and team members need to have access to a deeper level of data, insights, and understanding.”
The three initial HealthEquity Assist offerings integrate quickly into existing company platforms, processes, and workflows. The offerings include:
- HealthEquity Analyzer™ — as the analytical foundation of HealthEquity Assist, Analyzer helps employers gain near real-time access to data on inefficiencies, trends, and benefit program design insights. Free of charge and immediately available to HealthEquity clients, this on-demand data allows employers to evaluate performance, mark cost trends, and make smarter decisions.
- HealthEquity Navigator™ — simplifies healthcare spending decisions for employees. Navigator provides informed and lower-cost healthcare choices by offering guidance on provider selection, care options, and savings opportunities. Through a partnership with TALON, tools like MyMedicalShopper™ and MyMedicalRewards™ offer price transparency and support to employers looking to reward high-quality, affordable care options.
- HealthEquity Momentum™ — empowers employees and employers to be proactive in health and healthcare expense planning. Upon launch, the Momentum platform will drive increased employee engagement with existing benefits programs, nudging healthy behaviors and financial decisions with personalized rewards.
“In the past, I have struggled with fitting everything together and being able to dig deeper to identify trends and view metrics on our employees' patterns. HealthEquity Analyzer has helped us paint a picture of how our employees utilize the Health Savings Account,” said Nick Hawes, benefits coordinator at town of Shrewsbury, Massachusetts. “It allows us to get an idea of spending versus savings habits and what's really happening behind the contributions that we put in the accounts.”
Employers can incorporate the tools into their current benefits ecosystem with support from HealthEquity experts and learn more about HealthEquity Assist by visiting https://www.healthequity.com/assist-portfolio.
"At HealthEquity, we believe all members deserve a benefits experience that’s seamless and intuitive—one that empowers them to make better decisions for their health and financial wellbeing,” said HealthEquity CEO Scott Cutler. “The HealthEquity Assist portfolio is another example of how we support our members, clients, and partners at every stage of their benefits journey. We’re not simply responding to change—we’re actively shaping the future of benefits technology, creating a more impactful experience for everyone.”
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About HealthEquity
HealthEquity and its subsidiaries administer HSAs and various other consumer-directed benefits for over 17 million accounts, working in close partnership with employers, benefits advisors, and health and retirement plan providers who share our unwavering commitment to our mission of saving and improving lives by empowering healthcare consumers. Through cutting-edge solutions, innovation, and a relentless focus on improving health outcomes, we empower individuals to take control of their healthcare journey while ultimately enhancing their overall well-being. Learn more about our “Purple service” and approach at www.healthequity.com.
Media Contact
Amy Cerny
acerny@healthequity.com
For the latest HealthEquity news, research and more visit our newsroom at https://www.healthequity.com/newsroom
© 2025 HealthEquity, Inc. All rights reserved.
HealthEquity, HealthEquity Assist, HealthEquity Analyzer, HealthEquity Navigator and HealthEquity Momentum are trademarks of HealthEquity, Inc.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9d4f971e-ced9-416d-aec4-9cd2ba536fed
FAQ
What are the three main components of HealthEquity's new Assist platform (HQY)?
How much are healthcare costs expected to increase in 2025 according to HealthEquity (HQY)?
Is HealthEquity Analyzer free for existing HQY clients?
What partnership did HealthEquity (HQY) establish for the Navigator platform?
