Real Madrid Foundation and HP join forces to empower communities with digital skills and sport for good initiatives
HP Inc. (HPQ) and the Real Madrid Foundation announced a strategic collaboration to promote digital skills and sports initiatives for disconnected communities. The multi-year partnership, part of HP's global technology sponsorship with Real Madrid C.F. announced in February 2024, will initially focus on projects in Spain and Indonesia.
In Spain, HP will support a Red Cross program in Madrid for homeless people, providing hardware, digital literacy, and skills curriculum through HP LIFE, their free business skills platform. In Indonesia, the Harapan Project will receive HP's PCs and educational solutions to benefit learners aged 9-17 across nine villages in the Hu'u district, Sumbawa.
The collaboration aims to combine technology, sports values, and education to generate positive change, focusing on essential values like effort, overcoming challenges, and teamwork while preparing individuals for the future of work.
HP Inc. (HPQ) e la Fondazione Real Madrid hanno annunciato una collaborazione strategica per promuovere le competenze digitali e iniziative sportive per le comunità svantaggiate. Questa partnership pluriennale, parte del patrocinio tecnologico globale di HP con il Real Madrid C.F. annunciato a febbraio 2024, si concentrerà inizialmente su progetti in Spagna e Indonesia.
In Spagna, HP supporterà un programma della Croce Rossa a Madrid per le persone senza fissa dimora, fornendo hardware, alfabetizzazione digitale e un curriculum di competenze attraverso HP LIFE, la loro piattaforma gratuita per le competenze imprenditoriali. In Indonesia, il Progetto Harapan riceverà i PC e le soluzioni educative di HP per beneficiare gli studenti di età compresa tra 9 e 17 anni in nove villaggi del distretto di Hu'u, Sumbawa.
La collaborazione mira a combinare tecnologia, valori sportivi ed educazione per generare un cambiamento positivo, concentrandosi su valori essenziali come impegno, superamento delle sfide e lavoro di squadra, preparando le persone per il futuro del lavoro.
HP Inc. (HPQ) y la Fundación Real Madrid anunciaron una colaboración estratégica para promover habilidades digitales e iniciativas deportivas para comunidades desconectadas. Esta asociación a largo plazo, parte del patrocinio tecnológico global de HP con el Real Madrid C.F. anunciado en febrero de 2024, se centrará inicialmente en proyectos en España e Indonesia.
En España, HP apoyará un programa de la Cruz Roja en Madrid para personas sin hogar, proporcionando hardware, alfabetización digital y un currículo de habilidades a través de HP LIFE, su plataforma gratuita de habilidades empresariales. En Indonesia, el Proyecto Harapan recibirá PCs y soluciones educativas de HP para beneficiar a estudiantes de 9 a 17 años en nueve aldeas del distrito de Hu'u, Sumbawa.
La colaboración tiene como objetivo combinar tecnología, valores deportivos y educación para generar un cambio positivo, centrándose en valores esenciales como el esfuerzo, la superación de desafíos y el trabajo en equipo, preparando a las personas para el futuro del trabajo.
HP Inc. (HPQ)와 레알 마드리드 재단이 단절된 커뮤니티를 위한 디지털 기술 및 스포츠 이니셔티브를 촉진하기 위한 전략적 협력을 발표했습니다. 2024년 2월에 발표된 HP의 레알 마드리드 C.F.와의 글로벌 기술 후원 일환으로 이루어진 다년간의 파트너십은 처음에 스페인과 인도네시아의 프로젝트에 초점을 맞출 것입니다.
스페인에서는 HP가 마드리드의 노숙자를 위한 적십자 프로그램을 지원하여 하드웨어, 디지털 리터러시 및 HP LIFE라는 무료 비즈니스 기술 플랫폼을 통해 기술 커리큘럼을 제공합니다. 인도네시아에서는 하라판 프로젝트가 HP의 PC와 교육 솔루션을 받아 후우 지구의 아홉 개 마을에서 9세에서 17세까지의 학습자에게 혜택을 줄 것입니다.
이 협력은 기술, 스포츠 가치 및 교육을 결합하여 긍정적인 변화를 창출하는 것을 목표로 하며, 노력, 도전 극복 및 팀워크와 같은 필수 가치를 강조하고 개인들이 미래의 일에 대비할 수 있도록 합니다.
HP Inc. (HPQ) et la Fondation Real Madrid ont annoncé une collaboration stratégique pour promouvoir les compétences numériques et les initiatives sportives pour les communautés déconnectées. Ce partenariat pluriannuel, faisant partie du parrainage technologique mondial d'HP avec le Real Madrid C.F. annoncé en février 2024, se concentrera initialement sur des projets en Espagne et en Indonésie.
En Espagne, HP soutiendra un programme de la Croix-Rouge à Madrid pour les personnes sans abri, en fournissant du matériel, de l'alphabétisation numérique et un programme de compétences via HP LIFE, leur plateforme gratuite de compétences entrepreneuriales. En Indonésie, le Projet Harapan recevra des PC et des solutions éducatives de HP pour bénéficier à des apprenants âgés de 9 à 17 ans dans neuf villages du district de Hu'u, Sumbawa.
La collaboration vise à combiner technologie, valeurs sportives et éducation pour générer un changement positif, en mettant l'accent sur des valeurs essentielles telles que l'effort, le dépassement des défis et le travail d'équipe, tout en préparant les individus pour l'avenir du travail.
HP Inc. (HPQ) und die Fundación Real Madrid haben eine strategische Zusammenarbeit angekündigt, um digitale Fähigkeiten und Sportinitiativen für benachteiligte Gemeinschaften zu fördern. Die mehrjährige Partnerschaft, Teil des globalen Technologie-Sponsorings von HP mit dem Real Madrid C.F., das im Februar 2024 angekündigt wurde, wird sich zunächst auf Projekte in Spanien und Indonesien konzentrieren.
In Spanien wird HP ein Programm des Roten Kreuzes in Madrid für obdachlose Menschen unterstützen, indem es Hardware, digitale Bildung und einen Lehrplan für Fähigkeiten über HP LIFE, ihre kostenlose Plattform für Geschäftskompetenzen, bereitstellt. In Indonesien wird das Harapan-Projekt HPs PCs und Bildungsangebote erhalten, um Lernenden im Alter von 9 bis 17 Jahren in neun Dörfern im Bezirk Hu'u, Sumbawa, zugutekommen.
Die Zusammenarbeit zielt darauf ab, Technologie, sportliche Werte und Bildung zu kombinieren, um positive Veränderungen zu bewirken, wobei der Fokus auf wesentlichen Werten wie Einsatz, Überwindung von Herausforderungen und Teamarbeit liegt, während die Einzelnen auf die Zukunft der Arbeit vorbereitet werden.
- Strategic expansion into sports and education sectors through partnership with prestigious Real Madrid Foundation
- Enhancement of HP's global presence through technology sponsorship agreement with Real Madrid C.F.
- Market penetration opportunity in Indonesia and Spain through social impact initiatives
- None.
Multi-year collaboration will start with projects in Spain and Indonesia supporting disconnected communities.
MADRID, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Today, The Real Madrid Foundation announced a strategic collaboration with HP Inc. to promote digital skills and sports for disconnected communities during a joint signing ceremony at Ciudad Real Madrid. This collaboration will harness the unique capabilities of both organizations to leverage the ways in which technology as well as sport for good can empower individuals and prepare them for the future of work. The multi-year partnership is a component of the global technology sponsorship agreement announced with Real Madrid C. F. in February 2024. This collaboration will showcase how technology, sports values, and education can work together to generate positive and lasting change in the world.
“These projects exemplify the global impact of this alliance, which will seek to empower vulnerable communities through access to sports and technological education, strengthening both individuals and their communities with essential values such as effort, overcoming challenges, and teamwork.” said Alvaro Arbeloa, the Real Madrid ambassador and coach of the Juvenil A youth team. “By bringing its technology expertise to our two existing projects in Spain and Indonesia, HP will be helping the local NGOs to enhance their support to their communities by providing access to future-critical skills.”
HP will provide technology and digital solutions to the Real Madrid Foundation's socio-sports programs in Spain and Indonesia, including the HP Foundation’s free business skills platform, HP LIFE.
Initially, HP will support the following programs:
- Spain, Red Cross, Madrid: The sports-based program for homeless people of the Real Madrid Foundation that takes place in the Temporary Care Center (CAT) of San Blas, managed by the Red Cross in agreement with the Madrid City supports unemployed and immigrant individuals facing social exclusion. Real Madrid Foundation focuses particularly on improving the psychological well-being of the participants through regular sports practice, utilizing its unique methodology. HP will provide access to hardware, digital literacy, and skills curriculum via HP LIFE.
- Indonesia, Harapan Project: The Harapan Project aims to improve education for learners aged from 9 to 17-years-old, based in nine villages in the Hu'u district, Sumbawa, Indonesia. Real Madrid Foundation provides support via its Social Sports School program designed to improve their health through the practice of sport and foster values such as respect, autonomy, equality, self-esteem, health, motivation, and teamwork. Thanks to HP’s support, learners will be able to access technology via HP’s cutting-edge PCs and solutions for education and digital skills content developed in collaboration with Girl Rising, an HP partner supporting students and teachers with inclusive curriculum and innovative technology solutions.
“This partnership is a beautiful example of the power of teamwork, and what it means to be stronger, together. We are honored to partner with Real Madrid Foundation and support these deeply impactful initiatives,” said Michele Malejki, Global Head of Social Impact, HP Inc., and Executive Director, HP Foundation. “At HP, we are dedicated to closing the digital divide for adolescents and adults so they can have the critical skills needed to participate and thrive in an increasingly digital economy.”
About Real Madrid Foundation
The Real Madrid Foundation, established in 1997, is the entity through which Real Madrid C.F. channels its social commitment, representing The Soul of the Club. Its mission is to promote the values of sport as an educational and social inclusion tool, fostering the comprehensive development of children and young people while preserving the club’s historical heritage.
With the vision of becoming a universal benchmark in using sport for integration, the Foundation operates in more than 100 countries across five continents, guided by values such as self-esteem, autonomy, teamwork, equality, motivation, respect, and health.
For more information, visit: https://www.realmadrid.com/es-ES/fundacion
About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.
HP Inc. Media Relations
MediaRelations@hp.com
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