Gamescom 2024 - HP Elevates the Gaming World through Customizable Solutions for a Personalized Player Experience

Rhea-AI Summary

HP unveiled new gaming gear from OMEN and HyperX at Gamescom 2024, focusing on customization and future-ready components. Key announcements include:

1. OMEN 35L: A customizable gaming PC with industry-standard components, offering up to AMD Ryzen 7 8700G or Intel Core i7-14700F processors, and NVIDIA GeForce RTX 4090 GPU.

2. HyperX QuadCast 2 and QuadCast 2 S: USB microphones with studio-quality audio and customizable LED lighting.

3. HyperX Alloy Rise 75 Wireless: A wireless gaming keyboard with up to 80 hours of battery life with backlighting on.

4. Integration of Google Play Games on PC within OMEN Gaming Hub, offering access to mobile and native PC games.

Positive

• OMEN 35L offers customizable components for future upgradability
• HyperX QuadCast 2 S features over 100 customizable aRGB LEDs
• HyperX Alloy Rise 75 Wireless boasts up to 80 hours of battery life with backlighting on
• Integration of Google Play Games on PC within OMEN Gaming Hub expands game library

Negative

• None.

Insights

Market Research Analyst

HP's strategic move at Gamescom 2024 demonstrates a keen understanding of gamer preferences. The new OMEN 35L addresses key consumer demands: 96% prioritize performance, 84% seek personalized style and 84% value upgradability. This alignment with market trends could potentially boost HP's market share in the gaming PC segment.

The collaboration with Google Play Games is particularly noteworthy, as it expands HP's gaming ecosystem. By offering access to mobile games on PC, HP is tapping into the growing mobile gaming market, which could attract a broader user base and increase engagement with their products.

While these innovations are promising, their impact on HP's financial performance will depend on pricing strategy, market reception and execution. The premium pricing ($1299.99 to $1369.99) for the OMEN 35L positions it in a competitive high-end market, which may limit mass-market appeal but could drive higher margins if successful.

Tech Expert

HP's latest offerings showcase significant technological advancements in the gaming industry. The OMEN 35L's incorporation of AMD Ryzen™ 7 8700G and Intel® Core™ i7-14700F processors, coupled with NVIDIA® GeForce RTX™ 4090 GPU options, positions it at the forefront of gaming performance. The emphasis on AI capabilities and future-ready components demonstrates HP's commitment to longevity in a rapidly evolving tech landscape.

The HyperX QuadCast 2 S microphone, with its 100+ LEDs and 32-bit/192kHz audio fidelity, sets a new benchmark in the streaming and content creation space. This level of customization and audio quality could give HP an edge in the competitive gaming peripherals market.

The Alloy Rise 75 Wireless keyboard's claim of the longest battery life in its category (up to 80 hours with backlighting) addresses a common pain point for wireless peripherals. If this claim holds up in real-world usage, it could be a significant selling point for HP in the gaming keyboard market.

OMEN launches first customizable OMEN gaming PC with OMEN brand components alongside HyperX’s world’s first 100+ LED gaming microphone1

News Highlights

• With end-to-end OMEN system design, the OMEN 35L offers industry standard components for future customization
• Captivate your audience with HyperX’s next generation of microphones, the QuadCast 2 and QuadCast 2 S – the worlds’ most customizable USB gaming microphone²
• Game anywhere with Google Play Games as HP becomes the first Windows PC manufacturer to offer access to local, cloud, and now mobile games through PC, all in OMEN Gaming Hub³
• Game uninterrupted: HyperX launches its first wireless customizable gaming keyboard, the Alloy Rise 75 Wireless, boasting the longest battery life on a backlit dual-wireless gaming keyboard⁴

COLOGNE, Germany, Aug. 20, 2024 (GLOBE NEWSWIRE) -- This week at Gamescom 2024, HP Inc. unveiled its latest gaming gear from OMEN and HyperX. The new offerings take customization to the next level, allowing gamers to fine-tune their aesthetics and ensure their desktops are future-ready with OMEN components.

“HP is committed to pushing the boundaries of technology to deliver unparalleled, personalized experiences for every gamer," said Josephine Tan, Senior Vice President & Division President of Personal Systems Gaming Solutions. "With our latest innovations in OMEN and HyperX, being showcased at Gamescom 2024, we are excited to elevate the gaming experience. Our goal is to provide users with the tools they need to perform at their best and ensure their systems are upgradable, allowing them to fully immerse themselves in their gaming worlds for years to come.”

OMEN 35L: Personalized Style Without Compromising Performance

96% of gamers prioritize performance when considering purchasing, 84% seek products that match their personal style⁵, and 84% value the ability to upgrade and customize their rigs⁶. By listening to the community HP delivers on all three with its new OMEN 35L offering a premium customizable gaming PC. This exceptional device incorporates industry standard components enabling future upgradability while ensuring strong performance and flexibility. Some key features of the OMEN 35L include:

• Premium AI performance: OMEN 35L offers premium AI performance able to manage demanding programmes and graphics, thanks to its choice of powerful processors and GPUs. Available with up to an AMD Ryzen^TM 7 8700G processor,⁷ providing the power of personal AI processing for a better gaming experience. The OMEN 35L is also available with up to the Intel® Core™ i7-14700F.⁸ Additionally, the OMEN 35L can be outfitted with up to an NVIDIA® GeForce RTX™ 4090, the ultimate GeForce GPU that delivers exceptional performance, efficiency, and AI-powered graphics, taking your gaming experience to a whole new level.
• Future ready: The specs you need today may not be sufficient in the future. That is why the OMEN 35L offers industry-standard components for future upgradability. The OMEN Liquid Featuring an LCD Screen or aRGB cap utilizing Asetek 7th gen pump, with 120mm OMEN fans and the OMEN Modular PSU (850W/1000W) ensure that gamers can personalize their rigs to their exact specifications.⁹
• Thermal excellence: The OMEN 35L boasts design improvements that deliver superior airflow and thermal capacity and is equipped with large 2x140mm ARGB fans and a 240mm liquid cooling system. This thermal design will keep your system cool so you can play on hundreds of high-quality games with an included one month of Xbox Game Pass Ultimate enabling gamers to game across PC, console and cloud.
  

Available with all OMEN Desktops and Gaming Laptops, the OMEN Gaming Hub (OGH) enables customization beyond hardware by empowering gamers to maximize performance, personalize their set up and discover better ways to play. That’s why we’re excited to announce a new collaboration with Google Play Games on PC within My Games feature via OGH. This innovative new collaboration will provide access to thousands of mobile and native PC games. This collaboration brings users a seamless multi-platform gaming experience across mobile and PC devices. ¹⁰,¹¹

Next Gen Audio

With over half of Gen-Z interested in careers as social media influencers¹², audio plays a crucial role in their work, as well as reflecting personal style and their brand. That is why the HyperX QuadCast 2 and QuadCast 2 S are setting a new standard for the next generation of USB microphones, delivering studio-quality audio¹³ and offering flexible customization. Key features include:

Superb audio quality from a USB mic: Ensuring crystal-clear sound for streaming and recording, the QuadCast 2 delivers 24-bit/96kHz fidelity, while the QuadCast 2 S boasts professional 32-bit/192kHz fidelity.

100 LEDS on a single mic: Express your mood, style or brand with red lighting on QuadCast 2, or with the world’s most customizable USB gaming microphone¹, QuadCast 2 S, that features over 100 aRGB LEDs customizable via NGENUITY software. QuadCast 2 and QuadCast 2 S offer expanded control options, including a multi-function knob for gain adjustment, volume control, mic monitoring, and polar pattern selection, providing gamers with ultimate flexibility.

Untethered and Unmatched Battery Life

Whether heading to a LAN Party or even to the office, HyperX is excited to launch the HyperX Alloy Rise 75 Wireless. Building on the success of the HyperX Alloy Rise 75, the first hot-swappable keyboard with a gasket mounted design, this wireless version offers the same level of customization without compromising on quality or gameplay.

• Long lasting battery power: Boasting the longest battery life on a backlit dual-wireless gaming keyboard with up to 80 hours of battery life with backlighting on¹⁴ and up to 1,500 hours with backlighting off¹⁵, gamers can enjoy extended playtime without interruption.
  
• A keyboard that reflects your style: This cutting-edge keyboard allows you to match your aesthetic to your mood, thanks to HyperX's hot-swappable top plates, badges, and switches all functional with wired and wireless version. Additionally, with features like an ambient light sensor and gasket-mounted design, this keyboard offers a truly premium experience.
  

Pricing and Availability

• OMEN 35L with AMD Ryzen^TM is available now at HP.com for a starting price of $1299.99 The device is also expected to be available soon at BestBuy.com
• OMEN 35L with Intel Ultra processors is available now at HP.com for a starting price of $1369.99.
• OMEN Components: are available at HP.com early 2025.
• HyperX QuadCast 2 is available now at HyperX.com for $149.99. Also available at Amazon
• HyperX QuadCast 2 S is expected to be available in November for a price of $199.99. Also available at Bestbuy.com, Target and Amazon
• HyperX Alloy Rise 75 Wireless is expected to be available in October for a price of $229.99.
• HyperX Alloy Rise 75 Top Plate is available at HyperX.com for $49.99. Also available at Amazon
• HyperX Badge Pack is available now at HyperX.com for $24.99. Also available at Amazon

About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.

^Disclaimers

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¹ Based on all USB microphone’s that are advertised for gaming and have at least two of the following: USB connection, built-in control and mute, and direct monitoring output in the market as of 08/2024. Customization is measured by addressable RGB lighting.

² Based on all USB gaming microphone’s (includes USB connection, built-in control and mute, direct monitoring output, addressable aRGB) in the market as of 08/2024

³ Google Play account required for access to Google Play Games on PC and library. Game availability varies by region and/or PC compatibility. See g.co/googleplaygames for more details 

⁴ Based on HPs internal analysis of backlit keyboards advertised for gaming that support dual-wireless though 2.4Ghz and Bluetooth connectivity as of 08/2024. Battery life tested by HP with backlighting on, ambient light sensor off, and 50% brightness. Battery life is an estimate and varies depending on many factors, including number of active, idle and asleep hours of use, number of applications running, environmental conditions and features used; actual battery life will vary with usage and environmental condition. The maximum capacity of battery will naturally decrease with time and usage.

⁵ Source: HP Gamer Segmentation Study 2024, n=3207

⁶ Source: Qualitative Focus Groups with DIY Gamers 2024

⁷ Multicore is designed to improve performance of certain software products. Not all customers or software applications will necessarily benefit from use of this technology. Performance and clock frequency will vary depending on application workload and your hardware and software configurations. AMD ’s numbering is not a measurement of clock speed.

⁸ Multicore is designed to improve performance of certain software products. Not all customers or software applications will necessarily benefit from use of this technology. Performance and clock frequency will vary depending on application workload and your hardware and software configurations. Intel’s numbering, branding, and or naming is not a measurement of higher performance.

⁹ OMEN Components including OMEN liquid cooler/ OMEN PSU/ OMEN Fan will be included with OMEN 35L, plan to sell separately in early 2025​

¹⁰ Sync your in-game progress across mobile and PC - Available for select games on compatible devices

¹¹ Account required. See OMEN Gaming Hub terms and conditions. Not all features are available in all editions or versions of Windows. Systems may require upgraded and/or separately purchased hardware, drivers, software or BIOS update to take full advantage of Windows functionality. Windows is automatically updated and enabled. High speed internet and Microsoft account required. ISP fees may apply, and additional requirements may apply over time for updates. See http://www.windows.com.​

¹² More Than Half of Gen-Z Interested in Careers as Social Media Influencers - https://www.parents.com/gen-z-wants-to-be-social-media-influencers-8349212#:~:text=More%20Than%20Half%20of%20Gen%2DZ%20Interested%20in%20Careers%20as,They're%20probably%20not%20alone

¹³ Based on all USB microphone’s that are advertised for gaming and have at least two of the following: USB connection, built-in control and mute, and direct monitoring output in the market as of 08/2024. Audio resolution is measured by sample rate and bit depth. 

¹⁴ Battery life tested by HP with backlighting on, ambient light sensor off, and 50% brightness. Battery life is an estimate and varies depending on many factors, including number of active, idle and asleep hours of use, number of applications running, environmental conditions and features used; actual battery life will vary with usage and environmental condition. The maximum capacity of battery will naturally decrease with time and usage.

¹⁵ Battery life tested by HP with backlighting off. Battery life is an estimate and varies depending on many factors, including number of active, idle and asleep hours of use, number of applications running, environmental conditions and features used; actual battery life will vary with usage and environmental condition. The maximum capacity of battery will naturally decrease with time and usage.

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/64b0a384-8e45-4474-af33-f64efafa50f4

https://www.globenewswire.com/NewsRoom/AttachmentNg/b0d35593-ae16-4b04-9c0d-c53b10e96c8d

https://www.globenewswire.com/NewsRoom/AttachmentNg/064a1583-1dd9-4f47-a497-4273bfcd12c4

https://www.globenewswire.com/NewsRoom/AttachmentNg/9dbf80d2-ca4e-4bba-b8d1-e4fdda39570b

https://www.globenewswire.com/NewsRoom/AttachmentNg/08ea4ac3-ea8b-4205-922d-fcbd462ed3be

https://www.globenewswire.com/NewsRoom/AttachmentNg/bf966fa4-c0b5-437d-9589-a03f4f086ea5

https://www.globenewswire.com/NewsRoom/AttachmentNg/44acb2a1-89c4-480b-9743-a7f4b5218653

https://www.globenewswire.com/NewsRoom/AttachmentNg/4c7c10b9-9f74-4458-b440-54cdd40ef8cc

FAQ

What are the key features of the new OMEN 35L gaming PC (HPQ)?

The OMEN 35L offers customizable components, up to AMD Ryzen 7 8700G or Intel Core i7-14700F processors, NVIDIA GeForce RTX 4090 GPU, and industry-standard parts for future upgradability.

What new microphones did HyperX introduce at Gamescom 2024 for HP (HPQ)?

HyperX introduced the QuadCast 2 and QuadCast 2 S USB microphones, offering studio-quality audio and customizable LED lighting, with the QuadCast 2 S featuring over 100 aRGB LEDs.

What is the battery life of the new HyperX Alloy Rise 75 Wireless keyboard from HP (HPQ)?

The HyperX Alloy Rise 75 Wireless keyboard offers up to 80 hours of battery life with backlighting on and up to 1,500 hours with backlighting off.

When will the OMEN 35L gaming PC be available for purchase from HP (HPQ)?

The OMEN 35L with AMD Ryzen and Intel Ultra processors is available now at HP.com, starting at $1299.99 and $1369.99 respectively.