SOTHEBY'S INTERNATIONAL REALTY PARTNERS WITH ART BASEL MIAMI BEACH
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Curated Brand Activation at America's Preeminent Art Fair Promotes Global Real Estate Portfolio to 76,000 Fair Attendees from 76 Countries
In making the announcement, Brad Nelson, CMO of Sotheby's International Realty, said, "Sotheby's International Realty is proud to support Art Basel Miami Beach. We value our client relationships with collectors of both art and trophy properties and look forward to introducing our brand at the prestigious affair." During the show, Sotheby's International Realty will showcase a curated selection of the world's finest homes in an area exclusively reserved for Art Basel's high-net-worth VIP guests, celebrating the art of architecture.
"In addition to generating exposure for our current portfolio of homes for sale to Art Basel's premier audience, we look forward to offering our most loyal clients money-cannot-buy access at the most important annual gathering of the art world in the
Sotheby's International Realty will join renowned partners of Art Basel Miami Beach including UBS, Audemars Piguet, NetJets, and Saint Laurent, amongst others.
Sotheby's International Realty
Sotheby's International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby's auction house. Today, the company's global footprint spans more than 1,100 offices located in 81 countries and territories worldwide, including 49 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Anywhere Real Estate Inc. entered a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are subsidiaries of Anywhere Real Estate Inc. (NYSE: HOUS) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Both Sotheby's International Realty Affiliates LLC and Sotheby's International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.
About Art Basel
Founded in 1970 by gallerists from
Rachel Colletta
Public Relations Manager
Sotheby's International Realty
212-606-4134
rachel.colletta@sothebysrealty.com
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SOURCE Sotheby's International Realty