CENTURY 21 REAL ESTATE DEBUTS LANDMARK 'JOY OF HOME' GLOBAL CAMPAIGN
Century 21 Real Estate, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), launched 'The Joy of Home' global campaign focusing on community, connection, and homeownership joy. The multi-faceted media campaign includes social and digital media presence, plus two Times Square billboards. A recent study shows 56% of homebuyers remain excited about new homes despite market uncertainty, with 65% feeling stronger community connections after moving. The campaign debuts November 25 across platforms, featuring commercials and digital content, and will continue through 2025. Century 21 operates with nearly 130,000 sales professionals across 11,100 offices in 79 countries.
Century 21 Real Estate, una filiale di Anywhere Real Estate Inc. (NYSE: HOUS), ha lanciato la campagna globale 'La Gioia di Avere una Casa', focalizzandosi su comunità, connessione e la gioia di essere proprietari di una casa. La campagna mediatica, multifaccia, include una presenza sui social e media digitali, oltre a due cartelloni pubblicitari a Times Square. Uno studio recente mostra che il 56% degli acquirenti di case è ancora entusiasta delle nuove abitazioni nonostante l'incertezza del mercato, con il 65% che avverte legami comunitari più forti dopo essersi trasferito. La campagna sarà lanciata il 25 novembre su diverse piattaforme, con spot pubblicitari e contenuti digitali, e continuerà fino al 2025. Century 21 opera con quasi 130.000 professionisti delle vendite in 11.100 uffici in 79 paesi.
Century 21 Real Estate, una subsidiaria de Anywhere Real Estate Inc. (NYSE: HOUS), lanzó la campaña global 'La Alegría de Tener un Hogar', enfocándose en la comunidad, la conexión y la alegría de ser propietario de una vivienda. La campaña mediática multifacética incluye presencia en redes sociales y medios digitales, además de dos vallas publicitarias en Times Square. Un estudio reciente muestra que el 56% de los compradores de vivienda sigue emocionado por los nuevos hogares a pesar de la incertidumbre del mercado, con el 65% sintiendo conexiones comunitarias más fuertes después de mudarse. La campaña debutará el 25 de noviembre en diversas plataformas, presentando comerciales y contenido digital, y continuará hasta 2025. Century 21 opera con casi 130,000 profesionales de ventas en 11,100 oficinas en 79 países.
Century 21 부동산은 Anywhere Real Estate Inc. (NYSE: HOUS)의 자회사로서 '집의 기쁨'이라는 글로벌 캠페인을 시작했습니다. 이 캠페인은 지역 사회, 연결성 및 주택 소유의 기쁨에 초점을 맞추고 있습니다. 다각적인 미디어 캠페인에는 소셜 미디어 및 디지털 미디어의 존재와 더불어 타임스 스퀘어에 있는 두 개의 광고판이 포함됩니다. 최근 연구에 따르면 56%의 주택 구매자가 새 집에 대해 여전히 흥분하고 있다고 하며, 65%는 이사 후 더 강한 지역 사회 연결을 느낀다고 합니다. 캠페인은 11월 25일에 다양한 플랫폼에서 시작되며, 광고 및 디지털 콘텐츠가 포함되고 2025년까지 계속될 예정입니다. Century 21은 79개국에 있는 11,100개 사무소와 거의 130,000명의 판매 전문가와 함께 운영됩니다.
Century 21 Real Estate, une filiale d'Anywhere Real Estate Inc. (NYSE: HOUS), a lancé la campagne mondiale 'La Joie de Posséder un Foyer', axée sur la communauté, la connexion et la joie de la propriété. Cette campagne médiatique multifacette comprend une présence sur les réseaux sociaux et les médias numériques, ainsi que deux panneaux publicitaires à Times Square. Une étude récente montre que 56 % des acheteurs de maisons restent enthousiastes face aux nouvelles maisons malgré l'incertitude du marché, avec 65 % se sentant plus connectés à leur communauté après leur déménagement. La campagne sera lancée le 25 novembre sur divers supports, avec des publicités et du contenu numérique, et se poursuivra jusqu'en 2025. Century 21 est présente avec près de 130 000 professionnels de la vente dans 11 100 bureaux dans 79 pays.
Century 21 Real Estate, eine Tochtergesellschaft von Anywhere Real Estate Inc. (NYSE: HOUS), hat die globale Kampagne 'Die Freude am Wohnen' ins Leben gerufen, die sich auf Gemeinschaft, Verbindung und die Freude am Eigenheim konzentriert. Die vielschichtige Medienkampagne umfasst Präsenz in sozialen und digitalen Medien sowie zwei Werbetafeln am Times Square. Eine aktuelle Studie zeigt, dass 56% der Hauskäufer nach wie vor begeistert von neuen Wohnungen sind, trotz der Unsicherheit auf dem Markt, wobei 65% stärkere Gemeindeverbindungen nach dem Umzug verspüren. Die Kampagne wird am 25. November auf verschiedenen Plattformen starten, mit Werbespots und digitalen Inhalten, und wird bis 2025 fortgeführt. Century 21 ist mit nahezu 130.000 Vertriebsprofis in 11.100 Büros in 79 Ländern tätig.
- Strong brand presence with 130,000 sales professionals across 11,100 offices in 79 countries
- 56% of homebuyers express excitement about new homes despite market challenges
- 65% of recent buyers report stronger community connections post-purchase
- None.
Nostalgic consumer campaign celebrates the power of human connection and optimism in today's real estate market
As the housing market continues to evolve and adapt to a changing economy, The Joy of Home reminds consumers that homeownership is about more than just a financial investment—it's about establishing connections, building community, and the unique shared moments that transform a house into a home. In fact, a recent study commissioned by Century 21 Real Estate reveals that homebuyers remain optimistic despite an uncertain market, with
"The journey of homeownership is a deeply emotional experience, and the spirit of this campaign reflects that," said Tori Keichinger, Vice President, Head of Marketing at Century 21 Real Estate LLC. "The heartwarming creative blends nostalgia with fresh, modern imagery that connects the brand's past and present, while showcasing its enduring commitment to delivering the joy of home."
The overall theme focuses on "Moments of the Century," honoring the joyous moments, whether big or small, that evoke a feeling of home and invites consumers to share their own personal moments via social media using #JoyOfHome.
Whether it's welcoming a new pet, hosting a family gathering, or simply savoring a few quiet moments with loved ones, "Moments of the Century" captures the essence of what it means to truly be at home. The campaign makes its debut on November 25 across social media and digital platforms, as well as two iconic billboards in Times Square, featuring a striking corner window display that symbolizes the warmth, comfort, and happiness of finding a place to call home. It will also include various commercials, including a 60-second brand manifesto ad set to the track "Keep it Up" by Good Neighbours. The campaign will continue across these channels, activating on broadcast and streaming throughout 2025.
"The CENTURY 21® brand has always been about more than just real estate. Consumers trust CENTURY 21 independent agents to guide them in making what is not just one of the largest investments in their lives, but the joyous realization of their homeownership dreams," said Mike Miedler, President & CEO of Century 21 Real Estate LLC. "We understand that there may be challenges along that road, especially in today's market, but what lies at the heart of their journey is creating a future for their families. Debuting this campaign in Times Square during the holiday season perfectly captures this sentiment and serves as an invitation for everyone to reflect on the pride, warmth, and connection that comes with owning a home."
As the most respected in the industry and the most recognized name in real estate2, the CENTURY 21 brand has spent more than five decades building a reputation of top-quality customer service as its network of sales professionals guide clients along their personal real estate journey. Instantly recognized by its memorable gold branding, the CENTURY 21 brand is beloved by consumers with appearances of its iconic gold agent jackets throughout pop culture, from
For more information about The Joy of Home campaign, please visit https://www.century21.com/real-estate-blog/joyofhome. For more information about the CENTURY 21 brand, visit www.century21.com.
1Study Source: 2024 Homebuyer Insights Study. The survey results are based on a starting sample of a nationally representative group of n=6,020
2 Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a
About Century 21 Real Estate LLC:
Built on a legacy of trust and client-first service, the nearly 130,000 independent CENTURY 21® sales professionals in approximately 11,100 offices across 79 countries and territories are committed to guiding clients along every step of their real estate journey. As the most respected in the industry2, the CENTURY 21 brand equips its system members with the industry-leading tools, resources, and marketing assets that help take their business to new heights. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They include century21.com, century21.com/global, century21.com/commercial,
century21.com/finehomes and espanol.century21.com.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
MEDIA CONTACT:
Erin Siegel
Century 21 Real Estate LLC
erin.siegel@century21.net
201.913.1432
View original content to download multimedia:https://www.prnewswire.com/news-releases/century-21-real-estate-debuts-landmark-joy-of-home-global-campaign-302312635.html
SOURCE Century 21 Real Estate LLC
FAQ
When does Century 21's Joy of Home campaign launch (NYSE: HOUS)?
What percentage of homebuyers feel positive about their purchase according to Century 21's 2024 study?
How many offices and countries does Century 21 (NYSE: HOUS) operate in globally?
