Sotheby's International Realty Expands in Michigan

Rhea-AI Summary

Sotheby's International Realty has announced the expansion of its network with the addition of The Home Seekers Real Estate Group in Central Michigan, now operating as White Pine Sotheby's International Realty. This marks the 8th office in Michigan, highlighting the brand's growth in the state.

Owned by Rob Buffington and headquartered in Okemos, Michigan, the firm will serve the Greater Lansing area, including Ingham, Eaton, and Clinton Counties. Buffington brings 20 years of industry experience and leads the top sales team in the area.

The affiliation enhances White Pine's ability to serve clients through Sotheby's prestigious marketing tools and resources. The Sotheby's International Realty network comprises over 26,400 sales associates in more than 1,100 offices across 83 countries.

The strategic alliance between Sotheby's and Anywhere Real Estate Inc., initiated in 2004, continues to support this expansion.

Positive

• The addition of White Pine Sotheby's International Realty marks Sotheby's 8th office in Michigan.
• White Pine Sotheby's International Realty is led by Rob Buffington, who has 20 years of industry experience and leads the top sales team in the Greater Lansing area.
• Affiliation with Sotheby's International Realty provides access to best-in-class marketing tools and global exposure.
• Sotheby's International Realty network includes over 26,400 sales associates in more than 1,100 offices worldwide.
• The strategic alliance with Anywhere Real Estate Inc. supports continued growth and expansion.

Negative

• Potential market saturation in Michigan with the opening of the 8th Sotheby's office.
• Increased competition within the Sotheby's network could dilute market share for individual offices.
• Economic fluctuations in the real estate market could impact the success of the new office.

NEW YORK, June 11, 2024 /PRNewswire/ -- Sotheby's International Realty has announced that The Home Seekers Real Estate Group in Central Michigan has joined the network and will now operate as White Pine Sotheby's International Realty. The addition marks the brand's continued growth in the state of Michigan and its 8^th office in the state.

The company is owned and operated by Rob Buffington, who leads the number one sales team in the Greater Lansing area and possesses 20 years of industry experience. Headquartered in Okemos, Michigan, White Pine Sotheby's International Realty will service the Greater Lansing area including Ingham County, Eaton County, and Clinton County.

"Homebuyers migrate to Central Michigan to enjoy its proximity to numerous scenic lakes, as well as ski resorts, wineries, and renowned universities," said Philip White, president and CEO, Sotheby's International Realty. "The area is seeing interest from domestic buyers around the country relocating to the Midwest to take in and enjoy the serene Great Lakes state. Rob has served the area as a top agent of luxury home sales for nearly two decades, so his affiliation with the Sotheby's International Realty brand is a natural step in his illustrious career. We look forward to supporting the White Pine Sotheby's International Realty team as we further expand our presence in the state of Michigan."

"The real estate market in Central Michigan is a diverse mix of sprawling estates and riverfront and lakeside homes," said Buffington. "We are relationship-focused and pride ourselves on the unparalleled service we provide and the level of communication we offer our clients. Our affiliation with Sotheby's International Realty enables us to better serve our community while utilizing the brand's best-in-class marketing tools and resources."

The Sotheby's International Realty® network currently has more than 26,400 affiliated independent sales associates located in more than 1,100 offices in 83 countries and territories worldwide. White Pine Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

Sotheby's International Realty

Sotheby's International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby's auction house. Today, the company's global footprint spans over 1,100 offices located in 83 countries and territories worldwide, including 48 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Anywhere Real Estate Inc. entered a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.

The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are subsidiaries of Anywhere Real Estate Inc. (NYSE: HOUS) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Both Sotheby's International Realty Affiliates LLC and Sotheby's International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.

CONTACT
Rachel Colletta
Senior Manager, Public Relations & Communications
Sotheby's International Realty
212.606.4134
rachel.colletta@sothebys.realty 

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SOURCE Sotheby's International Realty

FAQ

What is the new name of The Home Seekers Real Estate Group in Central Michigan?

The Home Seekers Real Estate Group in Central Michigan is now operating as White Pine Sotheby's International Realty.

Who leads White Pine Sotheby's International Realty?

White Pine Sotheby's International Realty is led by Rob Buffington.

How many offices does Sotheby's International Realty have in Michigan?

Sotheby's International Realty now has 8 offices in Michigan.

What areas will White Pine Sotheby's International Realty service?

White Pine Sotheby's International Realty will service the Greater Lansing area, including Ingham, Eaton, and Clinton Counties.

What benefits does the affiliation with Sotheby's International Realty provide to White Pine?

The affiliation provides access to Sotheby's best-in-class marketing tools, global exposure, and association with Sotheby's auction house.