Cartus Unveils Bold New Identity
Cartus Corporation, a subsidiary of Anywhere Real Estate (NYSE: HOUS), has launched a redesigned corporate website emphasizing thought leadership in talent mobility and corporate relocation solutions. This initiative, driven by feedback from employees and clients, aims to enhance user experience and provide access to exclusive content like blogs and research. The new brand identity reflects Cartus's evolution over the years while maintaining its reputation. With a focus on agility and innovative solutions, Cartus supports clients in navigating challenges posed by global events, fulfilling their duty of care to employees during relocations.
- Redesigned website enhances user experience and access to thought leadership content.
- Reflects feedback from a diverse client base, including Fortune 100 companies.
- Maintains strong brand equity while modernizing brand identity.
- Focus on agility aligns with current global relocation challenges.
- None.
Global Talent Mobility Leader Relaunches Website with Greater Emphasis on Delivering Timely Thought Leadership
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9135251-cartus-unveils-bold-new-identity/
"Our parent company's purpose is to Empower Everyone's Next Move," explains
That exceptional experience now includes a radically redesigned public website, built with a bias for thought leadership, beautifully rendered. "Whether you're a prospect, client, supplier, or relocating employee, you have quick, easy access to industry-exclusive blogs, podcasts, surveys, research, and other engaging, actionable content, delivered through a modern, attractive user experience," said
Nearly every aspect of the new brand identity has been reconstructed from first principles to convey what "Cartus" means today. The lowercase lettering in the Cartus wordmark reflects a friendly, approachable personality, while a more prominent typeface ensures a vivid brand expression at any size. The bold four-stroke globe pays homage to the company's historical brand identity and global experience—with employees on four continents serving customers in 190 countries—while modernizing and simplifying the design for a contemporary look and feel. The outermost arc of the icon is a subtle reinforcement of the "C" in "Cartus." It is also an open perfect circle, representing the company's comprehensive service offerings and emphasis on flexible solutions over rigid prescriptions. Finally, the bright blue and deep blue brand colors evoke the relocation and talent mobility leader's blue-sky thinking, vast reach, and depth of expertise while maintaining its long-time association with this hue, which is also traditionally used to convey a brand's stability and reliability—two additional advantages Cartus offers its clients.
Moore was quick to emphasize that this was not a rebrand. "We have built up a lot of positive equity, reputation, and momentum with the Cartus name over the last 17 years, and that's not going anywhere. At the same time, it's undeniable that Cartus is not the same company we were ten years ago or even five years ago. Yet the most visible aspects of our brand, what people saw at events and on the web, didn't reflect the new Cartus. It still showed who we were, not who we are NOW, or what our vision is for our company, our clients and customers, and our industry."
That vision includes leaning into and living up to a new essence, Where Mobility Meets AgilitySM, which clients attest the company has earned over the last several years while supporting them through challenges posed by the pandemic, the war in
"We have relied heavily on Cartus to do the impossible," says
ABOUT CARTUS
Learn more at cartus.com and anywhere.re.
MEDIA CONTACT
Cartus Director, Growth Enablement—Branding & Communications
trevor.macomber@cartus.com
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