The Hartford Renames Accidental Death And Dismemberment Insurance To Enhance Consumer Understanding

Rhea-AI Summary

The Hartford has renamed its accidental death and dismemberment insurance to accidental loss of life and severe injury benefits as part of a broader initiative to simplify benefit descriptions. This change aims to reduce confusion among U.S. workers, with 38% indicating confusion about their benefits. The updated product will be available starting January 1, 2024, and will include new coverage options for recovery and financial support. The company's research highlights a significant need for clearer benefits education, with 61% of employers agreeing that existing descriptions are complex.

Positive

• Renaming the product to improve clarity and consumer understanding.
• Introduction of new coverage options, enhancing product offerings.
• Research indicates a clear demand for better benefits education.

Negative

• None.

• Accidental death and dismemberment insurance will now be known as accidental loss of life and severe injury benefits

• Company is simplifying its product names and benefit descriptions to make them easier for consumers to understand

HARTFORD, Conn.--(BUSINESS WIRE)-- The Hartford, a leading provider of employee benefits and absence management, renamed its accidental death and dismemberment product to accidental loss of life and severe injury benefits. The company is also modernizing existing benefits, adding new benefit options, making it more customizable for its employer customers, and simplifying its benefits education materials.

“We must take the mystery out of benefits,” said Laura Marzi, benefits expert and head of marketing for Group Benefits at The Hartford. “The complex language used to describe employee benefits has been a barrier for far too long. Our plain language initiative can fundamentally transform how U.S. workers think about their benefits, provide a more personal connection, and help them create a safety net to protect themselves and their families, especially in today’s economic uncertainty.”

The Hartford’s strategy to simplify the language used to describe benefits started with accidental death and dismemberment insurance and spans across its employee benefits portfolio. The Hartford’s 2023 Future of Benefits Study shows there is a need for better benefits education and resources to support workers:

• 38% of U.S. workers say the names and descriptions of their employee benefits are confusing and 61% of employers agree;
• 35% of U.S. workers do not understand the supplemental benefits that are offered and what they cover and 49% of employers agree employees lack understanding about these benefits; and
• 42% of U.S. workers believe their company needs better resources to help them understand their benefits and 58% of employers agree.

In addition, the company’s qualitative research revealed that some of the employee benefit names such as accidental death and dismemberment insurance created negative emotions among consumers.

The enhancements to The Hartford’s accidental loss of life and severe injury benefits, which provide coverage for accidents resulting in loss of life, motion, sight, and limb, among other severe injuries, will be available for employers with 500 or more employees with an effective date starting Jan. 1, 2024. The refreshed insurance coverage will offer several new or enhanced benefits, including coverage to help pay for recovery in a medical facility, mortgage payments, modifying a home, car or worksite, therapy services, as well as additional benefits if the loss occurs during a natural disaster or in the workplace.

Removing Barriers to Benefits

Starting with its employee benefits enrollment education guide and more enrollment materials later this year, The Hartford’s employer customers and their workforces will begin to see employee benefits described in more plain language. Products will be grouped into three categories with benefit names that have been repositioned to be more transparent and descriptive of what the insurance coverage provides:

• Life and Loss:
  • Life insurance is protection for those you leave behind with a cash benefit that can help with financial planning and loss of future income.
  • Accidental loss of life and severe injury benefits, also known as accidental death and dismemberment insurance, cover you for an accidental loss of life, motion, sight, limb or other severe injuries.

• Income Protection:
  • Short-term income protection benefits, also known as short-term disability insurance, replace part of your income if you are unable to work due to childbirth, illness or injury.
  • Long-term income protection benefits, also known as long-term disability insurance, help cover your day-to-day living expenses when you are not able to work for an extended time due to an illness or injury.

• Supplemental Health Benefits:
  • Accidental injury benefits, also known as accident insurance, provide a cash benefit for an accident.
  • Critical illness benefits, also known as critical illness insurance, provide a cash benefit for a covered illness.
  • Hospital cash benefits, also known as hospital indemnity insurance, provide a cash benefit for each day you or your dependent is in the hospital.

“We want to help employers ensure their employees feel confident in their benefits choices. At their core, benefits are designed to help protect individuals and their families during joyous life moments, as well some of life’s most challenging times,” Marzi added.

The full 2023 Future of Benefits Study will be available in May.

Survey Methodology

The Hartford’s 2023 Future of Benefits Study was fielded Feb. 14 - Feb. 28, 2023 and included 500 employers and 1100 U.S. workers. The employers surveyed were HR professionals who manage/decide employee benefits and U.S. workers surveyed were actively employed. The margin of error is employer +/- 4% and U.S. worker +/-3% at a 95% confidence level.

About The Hartford

The Hartford is a leader in property and casualty insurance, group benefits and mutual funds. With more than 200 years of expertise, The Hartford is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at https://www.thehartford.com.

The Hartford Financial Services Group, Inc., (NYSE: HIG) operates through its subsidiaries under the brand name, The Hartford, and is headquartered in Hartford, Connecticut. For additional details, please read The Hartford’s legal notice.

HIG-E

Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our 2022 Annual Report on Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

From time to time, The Hartford may use its website and/or social media outlets, such as Twitter and Facebook, to disseminate material company information. Financial and other important information regarding The Hartford is routinely accessible through and posted on our website at https://ir.thehartford.com. In addition, you may automatically receive email alerts and other information about The Hartford when you enroll your email address by visiting the “Email Alerts” section at https://ir.thehartford.com.

The Hartford’s subsidiaries include Hartford Life and Accident Insurance Company. All benefits are subject to the terms and conditions of the policy. Policies underwritten by the underwriting company listed above detail exclusions, limitations, reduction of benefits and terms under which the policies may be continued in force or discontinued. © 2023 The Hartford.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230328005886/en/

Media:

Michelle Symington

860-547-5385

michelle.symington@thehartford.com

Source: The Hartford

FAQ

What is the new name for The Hartford's accidental death and dismemberment insurance?

The new name is accidental loss of life and severe injury benefits.

When will the new accidental loss of life and severe injury benefits be available?

These benefits will be available starting January 1, 2024.

What percentage of U.S. workers find employee benefits confusing?

38% of U.S. workers report that employee benefits names and descriptions are confusing.

What new features are included in The Hartford's updated benefits?

New features include coverage for recovery costs, mortgage payments, and therapy services.

Why is The Hartford simplifying their benefit descriptions?

To help consumers better understand their benefits and remove barriers to accessing them.