The Hartford Unveils Refreshed Brand With Modernized Stag Logo
The Hartford has unveiled a modernized brand identity, featuring a refreshed stag logo that combines historical elements with a contemporary design. The rebranding includes new core colors - black, claret, and fuchsia - and will be rolled out across TV, digital platforms, and the company's website.
As part of this initiative, the company is increasing its annual philanthropy spending by over 30%, focusing on supporting small businesses and addressing mental health in the workplace. The Hartford is expanding its Small Business Accelerator pilot with Main Street America to develop commercial spaces in 15 communities, benefiting 1,500 small businesses.
The company has also announced corporate structure changes, including updating its holding company name to The Hartford Insurance Group, Inc. Business segments will be renamed: Commercial Lines to Business Insurance, Personal Lines to Personal Insurance, and Group Benefits to Employee Benefits. The NYSE ticker symbol (HIG) remains unchanged.
The Hartford ha svelato una nuova identità del marchio, presentando un logo moderno con un cervo che fonde elementi storici e design contemporaneo. Il rebranding include nuovi colori principali - nero, cremisi e fucsia - e sarà lanciato su TV, piattaforme digitali e il sito web dell'azienda.
Come parte di questa iniziativa, l'azienda aumenterà la sua spesa annuale per la filantropia di oltre il 30%, concentrandosi sul supporto alle piccole imprese e sull'affrontare la salute mentale nel posto di lavoro. The Hartford sta ampliando il suo programma pilota Small Business Accelerator con Main Street America per sviluppare spazi commerciali in 15 comunità, beneficiando 1.500 piccole imprese.
L'azienda ha anche annunciato cambiamenti nella struttura aziendale, inclusa l'aggiornamento del nome della holding a The Hartford Insurance Group, Inc. I settori aziendali saranno rinominati: Commercial Lines diventerà Business Insurance, Personal Lines diventerà Personal Insurance e Group Benefits diventerà Employee Benefits. Il simbolo ticker NYSE (HIG) rimane invariato.
The Hartford ha presentado una identidad de marca modernizada, mostrando un logotipo renovado de un ciervo que combina elementos históricos con un diseño contemporáneo. El cambio de marca incluye nuevos colores principales - negro, burdeos y fucsia - y se implementará en televisión, plataformas digitales y el sitio web de la empresa.
Como parte de esta iniciativa, la compañía aumentará su gasto anual en filantropía en más del 30%, enfocándose en apoyar a pequeñas empresas y abordar la salud mental en el lugar de trabajo. The Hartford está ampliando su programa piloto Small Business Accelerator con Main Street America para desarrollar espacios comerciales en 15 comunidades, beneficiando a 1,500 pequeñas empresas.
La compañía también ha anunciado cambios en la estructura corporativa, incluyendo la actualización de su nombre de la empresa matriz a The Hartford Insurance Group, Inc. Los segmentos de negocio serán renombrados: Commercial Lines pasará a ser Business Insurance, Personal Lines se convertirá en Personal Insurance y Group Benefits será renombrado a Employee Benefits. El símbolo ticker de NYSE (HIG) permanece sin cambios.
하트포드가 현대화된 브랜드 아이덴티티를 발표하며, 역사적 요소와 현대적 디자인이 결합된 갱신된 사슴 로고를 선보였습니다. 리브랜딩은 새로운 핵심 색상인 검정, 클라렛, 푸시아를 포함하며 TV, 디지털 플랫폼 및 회사 웹사이트를 통해 배포될 예정입니다.
이 이니셔티브의 일환으로, 이 회사는 연간 자선 기부 지출을 30% 이상 증가시킬 것이며, 소상공인을 지원하고 직장에서의 정신 건강 문제를 다루는 데 집중할 것입니다. 하트포드는 메인스트리트 아메리카와 함께 소상공인 가속기 파일럿을 확장하여 15개 지역 사회에서 상업 공간을 개발하여 1,500개의 소상공인에게 혜택을 줄 것입니다.
회사는 또한 지주 회사 이름을 The Hartford Insurance Group, Inc.로 업데이트하는 등 기업 구조 변화도 발표했습니다. 비즈니스 부문 이름이 변경됩니다: Commercial Lines는 Business Insurance로, Personal Lines는 Personal Insurance로, Group Benefits는 Employee Benefits로 변경됩니다. NYSE의 티커 기호(HIG)는 변경되지 않습니다.
The Hartford a dévoilé une identité de marque modernisée, affichant un nouveau logo de cerf qui allie des éléments historiques à un design contemporain. Le rebranding comprend de nouvelles couleurs principales - noir, grenat et fuchsia - et sera déployé sur la télévision, les plateformes numériques et le site Web de l'entreprise.
Dans le cadre de cette initiative, l'entreprise augmentera de plus de 30 % ses dépenses annuelles de philanthropie, en se concentrant sur le soutien aux petites entreprises et sur la santé mentale au travail. The Hartford élargit son programme pilote Small Business Accelerator avec Main Street America pour développer des espaces commerciaux dans 15 communautés, profitant à 1 500 petites entreprises.
L'entreprise a également annoncé des changements dans sa structure d'entreprise, y compris la mise à jour de son nom de société holding à The Hartford Insurance Group, Inc. Les segments d'activité seront renommés : Commercial Lines deviendra Business Insurance, Personal Lines deviendra Personal Insurance et Group Benefits deviendra Employee Benefits. Le symbole du ticker NYSE (HIG) reste inchangé.
The Hartford hat eine modernisierte Markenidentität vorgestellt, die ein aktualisiertes Geweih-Logo zeigt, das historische Elemente mit einem zeitgenössischen Design verbindet. Das Rebranding umfasst neue Kernfarben - Schwarz, Karmesinrot und Fuchsia - und wird im Fernsehen, auf digitalen Plattformen und der Website des Unternehmens umgesetzt.
Im Rahmen dieser Initiative wird das Unternehmen seine jährlichen Spenden für Wohltätigkeit um über 30% erhöhen, wobei der Schwerpunkt auf der Unterstützung von kleinen Unternehmen und der Bekämpfung von psychischer Gesundheit am Arbeitsplatz liegt. The Hartford erweitert sein Pilotprojekt Small Business Accelerator mit Main Street America, um gewerbliche Räume in 15 Gemeinschaften zu entwickeln, von denen 1.500 kleine Unternehmen profitieren.
Das Unternehmen gab auch Änderungen in der Unternehmensstruktur bekannt, einschließlich der Aktualisierung des Namens der Holdinggesellschaft auf The Hartford Insurance Group, Inc. Geschäftsbereiche werden umbenannt: Commercial Lines wird zu Business Insurance, Personal Lines wird zu Personal Insurance und Group Benefits wird zu Employee Benefits. Das NYSE-Tickersymbol (HIG) bleibt unverändert.
- Increased philanthropy spending by over 30%
- Expansion of Small Business Accelerator program to benefit 1,500 small businesses
- Strategic rebranding initiative aligned with growth and innovation strategy
- None.
As part of the brand launch, company expands philanthropy programs, renames holding company and business segments
Evolution of The
“As we embrace an ambitious growth-and-innovation strategy centered on our customers and their changing needs, our brand must evolve with the business,” said The Hartford’s Chairman and CEO Christopher Swift. “The new brand celebrates The Hartford’s strength, built on centuries of trust from the businesses, workers, and people we support every day. The modern design points to our bold future, inspired by innovation and a relentless focus on our customers.”
The company’s stag logo remains the centerpiece of the brand, symbolizing strength, confidence and resilience. The new design reflects the grandeur of “The Monarch of the Glen,” a painting completed in 1851 by Sir Edwin Landseer, which has been an inspiration for The Hartford’s logo since 1875. This modern representation showcases the stag looking over his herd and gazing confidently into the future.
“Our modernized brand is a representation of who we are as an insurance leader and how we demonstrate to customers, through our actions, that we prioritize their needs and uphold our commitments,” said The Hartford’s Chief Marketing and Communications Officer Claire Burns. “This is a valuable opportunity to create lasting impressions and deepen relationships with customers, employees and the world at large.”
The company updated its color palette and typography to create a vibrant new identity that leaves a memorable impact. The new core colors are – black for stability, claret for the company’s heritage, and fuchsia for modernity. Additionally, white and warm-gray will enhance the design of company materials, providing clarity and balance.
Starting today, the company’s brand will be visible to the public on TV, digital platforms and The Hartford’s refreshed website. Following the initial launch, the company will roll out advertising for specific business lines and continue to update its branding across platforms and materials over the next few years.
The
Philanthropy Focus On Small Businesses, Mental Health
As part of the refreshed brand, the company is increasing its annual philanthropy spending by more than
In addition, the company is expanding its partnership with Active Minds, providing mental health resources and support for the next generation of workers. This includes sponsorship of the Send Silence Packing® exhibit featuring 100 backpacks with 100 personal stories covering themes of loss, survival and resilience. With The Hartford’s support, Active Minds will bring the educational event to 60-80 colleges and communities this year, reaching more than half a million youth and young adults in the
Name Changes For Holding Company And Business Segments
In conjunction with the brand launch, The
Additionally, some of the business segments will be renamed. Commercial Lines will become Business Insurance; Personal Lines will be Personal Insurance; and Group Benefits will be Employee Benefits. There is no change to Hartford Funds’ name.
About The
The
The Hartford Insurance Group, Inc., (NYSE: HIG) operates through its subsidiaries under the brand name, The
HIG-C
Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our 2023 Annual Report on Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.
From time to time, The
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Media:
Matthew Sturdevant
860-547-8664
matthew.sturdevant@thehartford.com
Investor:
Susan Spivak Bernstein
860-547-6233
susan.spivak@thehartford.com
Source: The
FAQ
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