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Meet Gen-Z, America's Next Generation of Car Collectors

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Hagerty's 2024 'Future of Driving' survey reveals a strong interest in collector vehicles among Gen-Z, with 60% expressing interest compared to 31% of Baby Boomers. Key findings include:

  • 77% of Gen Z respondents love or like driving
  • 32% of Gen-Z and 30% of Millennials have owned or currently own a classic enthusiast vehicle
  • SUVs are the most popular vehicle type overall, but Gen Z shows nearly equal interest in luxury cars
  • 50% of drivers feel a sense of freedom when driving
  • 27% perform DIY repairs, with Millennials most likely at 34%

The survey highlights a generational shift in car collecting, with younger enthusiasts showing interest in vehicles from the past four decades. Social media and car shows play important roles in introducing Gen Z to classic cars. Mazda Miatas (1990-1998) are the most inquired-about cars for insurance coverage among Gen Z enthusiasts.

Il sondaggio 'Future of Driving' del 2024 di Hagerty rivela un forte interesse per i veicoli da collezione tra la Gen-Z, con il 60% che esprime interesse rispetto al 31% dei Baby Boomers. I principali risultati includono:

  • Il 77% dei rispondenti della Gen Z ama o gradisce guidare
  • Il 32% della Gen-Z e il 30% dei Millennials hanno posseduto o possiedono attualmente un veicolo classico per appassionati
  • Le SUV sono il tipo di veicolo più popolare in generale, ma la Gen Z mostra un interesse quasi pari per le auto di lusso
  • Il 50% dei conducenti sente un senso di libertà quando guida
  • Il 27% effettua riparazioni fai-da-te, con i Millennials più propensi a farlo al 34%

Il sondaggio evidenzia un cambiamento generazionale nella collezione di auto, con i giovani appassionati che mostrano interesse per veicoli degli ultimi quattro decenni. I social media e le fiere automobilistiche svolgono un ruolo importante nell'introdurre la Gen Z alle auto classiche. Le Mazda Miata (1990-1998) sono le auto più richieste per la copertura assicurativa tra gli appassionati della Gen Z.

La encuesta 'Future of Driving' de Hagerty 2024 revela un fuerte interés por los vehículos de colección entre la Gen-Z, con un 60% que expresa interés en comparación con el 31% de los Baby Boomers. Los hallazgos clave incluyen:

  • El 77% de los encuestados de la Gen Z ama o le gusta conducir
  • El 32% de la Gen-Z y el 30% de los Millennials han poseído o actualmente poseen un vehículo clásico para entusiastas
  • Las SUV son el tipo de vehículo más popular en general, pero la Gen Z muestra un interés casi igual por los autos de lujo
  • El 50% de los conductores siente un sentido de libertad al conducir
  • El 27% realiza reparaciones por su cuenta, siendo los Millennials los más propensos al 34%

La encuesta destaca un cambio generacional en la colección de autos, con los jóvenes entusiastas mostrando interés por vehículos de las últimas cuatro décadas. Las redes sociales y los espectáculos de autos juegan un papel importante en la introducción de la Gen Z a los autos clásicos. Los Mazda Miata (1990-1998) son los autos más solicitados para cobertura de seguro entre los entusiastas de la Gen Z.

해거티의 2024년 '드라이빙의 미래' 설문조사는 Z세대의 수집 차량에 대한 강한 관심을 드러내며, 60%가 관심을 표명하는 반면 베이비붐 세대는 31%입니다. 주요 결과는 다음과 같습니다:

  • Z세대 응답자의 77%가 운전을 좋아하거나 즐긴다
  • Z세대의 32%와 밀레니얼의 30%가 클래식 열정 차량을 소유했거나 현재 소유하고 있다
  • SUV는 전반적으로 가장 인기 있는 차량 유형이지만, Z세대는 고급차에도 거의 같은 관심을 보인다
  • 운전하는 50%가 자유로움을 느낀다
  • 27%가 DIY 수리를 수행하며 밀레니얼 세대가 가장 많이 해당하여 34%이다

이 설문조사는 자동차 수집의 세대 변화를 강조하고 있으며, 젊은 열성팬들이 지난 40년간의 차량에 관심을 보이고 있습니다. 소셜 미디어와 자동차 쇼는 Z세대를 클래식 차에 소개하는 데 중요한 역할을 합니다. 마즈다 미아타(1990-1998)는 Z세대 열성팬들 사이에서 보험 보장을 가장 많이 문의받는 차량입니다.

Le sondage 'Future of Driving' de Hagerty pour 2024 révèle un fort intérêt pour les véhicules de collection parmi la Gen-Z, avec 60 % d'intérêts exprimés contre 31 % pour les Baby Boomers. Les principales conclusions comprennent :

  • 77 % des répondants de la Gen Z adorent ou aiment conduire
  • 32 % de la Gen-Z et 30 % des Millennials ont possédé ou possèdent actuellement un véhicule classique pour passionnés
  • Les SUV sont le type de véhicule le plus populaire en général, mais la Gen Z montre un intérêt presque égal pour les voitures de luxe
  • 50 % des conducteurs ressentent un sentiment de liberté en conduisant
  • 27 % effectuent des réparations DIY, les Millennials étant les plus susceptibles à 34 %

Le sondage met en lumière un changement générationnel dans la collection de voitures, avec de jeunes passionnés montrant un intérêt pour les véhicules des quatre dernières décennies. Les médias sociaux et les salons de l'automobile jouent un rôle important pour initier la Gen Z aux voitures classiques. Les Mazda Miata (1990-1998) sont les voitures les plus demandées pour les couvertures d'assurance parmi les passionnés de la Gen Z.

Die Hagerty-Umfrage 'Zukunft des Fahrens' 2024 zeigt ein starkes Interesse an Sammlerfahrzeugen unter der Gen-Z, wobei 60 % ihr Interesse bekunden im Vergleich zu 31 % der Baby Boomer. Die wichtigsten Ergebnisse sind:

  • 77 % der Gen Z-Teilnehmer lieben oder mögen das Fahren
  • 32 % der Gen-Z und 30 % der Millennials haben ein klassisches Liebhaberfahrzeug besessen oder besitzen derzeit eines
  • SUVs sind der insgesamt beliebteste Fahrzeugtyp, aber die Gen Z zeigt nahezu gleiches Interesse an Luxusautos
  • 50 % der Fahrer fühlen sich beim Fahren frei
  • 27 % führen DIY-Reparaturen durch, wobei Millennials mit 34 % am wahrscheinlichsten sind

Die Umfrage hebt einen generationalen Wandel im Autosammeln hervor, da jüngere Enthusiasten Interesse an Fahrzeugen der letzten vier Jahrzehnte zeigen. Soziale Medien und Autoausstellungen spielen eine wichtige Rolle bei der Einführung der Gen Z in klassische Autos. Mazda Miatas (1990-1998) sind die am häufigsten nachgefragten Autos für Versicherungsschutz unter Gen Z-Enthusiasten.

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Hagerty's 'Future of Driving' survey shows the generational shift from Boomers to Gen Z is here; 
younger generations want to own and drive collectible cars

TRAVERSE CITY, Mich., July 23, 2024 /PRNewswire/ -- Hagerty's 2024 "Future of Driving" survey indicates a strong and growing interest in collector cars, trucks and motorcycles among Gen-Z, defined as those born between 1997 and 2012. While nearly half (47%) of the respondents surveyed noted an interest in owning a classic car, Gen Z expressed significantly greater interest at 60%, compared to 31% of Baby Boomers.

"The next generation of car enthusiasts is here, creating a vibrant market for us to help enthusiasts protect, buy, sell and enjoy their special vehicles," said McKeel Hagerty, CEO and Chairman of Hagerty. "The data is clear that Gen Z isn't just playing car video games, watching YouTube or creating social media content, they're also finding ways to participate in the collector car community." 

Hagerty commissioned the international market research agency OnePoll (Talker Research) to survey more than 2,000 Americans about the role that cars play in their life, their behaviors tied to cars and driving, and more.

Key findings include:

  • Driving Is Alive and Well: Seventy-seven percent of Gen Z respondents said they either loved or liked driving, indicating a promising future not only for the auto industry, but also for the collector car community.
  • Craving Classic Ownership: Respondents shared that they have either owned, or currently own a classic enthusiast vehicle, with Gen-Z and Millennials at 32% and 30%, respectively.
  • SUVs Are Tops: SUVs are the most popular type of vehicle among respondents (38%), followed by sedans (26%) and pickup trucks (19%). Gen Z however, expressed nearly equal interest in luxury cars (23%) as they did in SUVs (26%).
  • Emotional Ties: Half of those who drive said they feel a sense of freedom when driving. Adventurous (28%) and calm (24%) were other top responses, highlighting the emotional connection and psychological benefits associated with the hobby.
  • Do-It-Yourself: Car owners mostly manage maintenance by taking their car to the dealership or service center (55%). Although 27% said they perform DIY repairs, Millennials are the most likely generation to do so at 34%

Shifting Gears: Changing Preferences in The Next Generation of Car Collectors
Today, younger enthusiasts are showing interest in a wide range of cars from the past four decades, according to Hagerty data. This broad interest is likely due to the increased role that social media has played, as well as other online and in-person on-ramps to the hobby. In fact, 40% said their first exposure to classic and enthusiast cars was from attending car shows, making them a critical entry point to the hobby. Taking a closer look at how Gen Z has experienced classics, YouTube (39%), Instagram (38%), and driving (35%) were cited as top ways they interact with enthusiast vehicles.

According to Hagerty demographic data, the most common car that Gen Z enthusiasts inquire about for insurance coverage are Mazda Miatas from 1990–1998, one of the most popular roadsters of that era with over 1.1 million sold since inception, while Millennials are most interested in the GMT400 Series trucks from 1988-2000.

Cars are Part of our Heritage:
According to those surveyed, 43% believe that classic cars are an integral part of American history and should be systematically preserved like historic buildings and architecture. Since its founding, Hagerty has sought to keep the unique, dynamic culture that surrounds collector car enthusiasts across the country alive, having invested more than $22 million in preserving this culture for today's generations and those to come.

The Hagerty "Future of Driving" survey is just one step toward understanding how the next generation thinks and feels about driving, the collector car market and car culture. It enables the brand to build on these insights in future years and highlight the role of younger generations.

As the company celebrates its 40th anniversary this year, Hagerty remains steadfast in its commitment to keeping the flame alive for all those people who are passionate about driving.

About Hagerty (NYSE: HGTY) 
Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 830,000 who can't get enough of cars. For more information, please visit www.hagerty.com or connect with us on Facebook, Instagram, Twitter and LinkedIn.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/meet-gen-z-americas-next-generation-of-car-collectors-302201146.html

SOURCE Hagerty

FAQ

What percentage of Gen Z is interested in owning a classic car according to Hagerty's survey?

According to Hagerty's 2024 'Future of Driving' survey, 60% of Gen Z respondents expressed interest in owning a classic car.

How does Gen Z's interest in classic cars compare to Baby Boomers?

The survey shows that Gen Z's interest in classic cars (60%) is significantly higher than Baby Boomers (31%).

What is the most popular type of vehicle among survey respondents?

SUVs are the most popular type of vehicle among survey respondents at 38%, followed by sedans (26%) and pickup trucks (19%).

Which classic car model is most inquired about by Gen Z for insurance coverage from Hagerty (HGTY)?

According to Hagerty (HGTY) demographic data, Gen Z enthusiasts most commonly inquire about insurance coverage for Mazda Miatas from 1990-1998.

What percentage of car owners perform DIY repairs according to the Hagerty survey?

The survey indicates that 27% of car owners perform DIY repairs, with Millennials being the most likely generation to do so at 34%.

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