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Through the “Trade and Technology Empowerment for the Earthquake Region” program, Hepsiburada Contributed to a TRY 8.7 Billion Trade Volume in the Region in a Twenty One Month Period ended December 4, 2024

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Hepsiburada (NASDAQ: HEPS) reported the 21-month results of its 'Trade and Technology Empowerment for the Earthquake Region' program from March 2023 to December 2024. The program achieved a trade volume exceeding TRY 8.7 billion, with approximately 9,600 active merchants, including 5,700 new businesses. The number of new businesses grew by 22% in the last three months, while trade volume increased by 28%.

The initiative saw 12.1 million products sold through 8 million orders. Notable achievements include TRY 610 million in trade volume generated by over 4,000 women entrepreneurs and women's cooperatives. Additionally, more than 4,000 SMEs and tradespeople received training at E-Commerce Specialization Centers in Adana, Hatay, and Kahramanmaraş.

Hepsiburada (NASDAQ: HEPS) ha riportato i risultati di 21 mesi del suo programma 'Abilitazione al Commercio e alla Tecnologia per la Regione Terremotata' da marzo 2023 a dicembre 2024. Il programma ha raggiunto un volume commerciale superiore a 8,7 miliardi di TRY, con circa 9.600 commercianti attivi, di cui 5.700 nuove attività. Il numero di nuove attività è cresciuto del 22% negli ultimi tre mesi, mentre il volume commerciale è aumentato del 28%.

L'iniziativa ha visto 12,1 milioni di prodotti venduti attraverso 8 milioni di ordini. Tra i risultati significativi, spicca un volume commerciale di 610 milioni di TRY generato da oltre 4.000 imprenditrici e cooperative femminili. Inoltre, più di 4.000 PMI e artigiani hanno ricevuto formazione nei Centri di Specializzazione per l'E-Commerce ad Adana, Hatay e Kahramanmaraş.

Hepsiburada (NASDAQ: HEPS) reportó los resultados de 21 meses de su programa 'Empoderamiento de Comercio y Tecnología para la Región Afectada por el Terremoto' desde marzo de 2023 hasta diciembre de 2024. El programa logró un volumen de comercio que supera los 8,7 mil millones de TRY, con aproximadamente 9,600 comerciantes activos, incluidos 5,700 nuevos negocios. El número de nuevos negocios creció un 22% en los últimos tres meses, mientras que el volumen comercial aumentó un 28%.

La iniciativa vio 12,1 millones de productos vendidos a través de 8 millones de órdenes. Logros notables incluyen un volumen comercial de 610 millones de TRY generado por más de 4,000 mujeres emprendedoras y cooperativas de mujeres. Además, más de 4,000 PYME y comerciantes recibieron formación en los Centros de Especialización en Comercio Electrónico en Adana, Hatay y Kahramanmaraş.

Hepsiburada (NASDAQ: HEPS)는 2023년 3월부터 2024년 12월까지의 '지진 피해 지역을 위한 무역 및 기술 권한 부여' 프로그램의 21개월 성과를 보고했습니다. 이 프로그램은 87억 리라 이상의 거래량을 달성했으며, 약 9,600명의 활성 상인이 포함되어 있습니다. 그 중 5,700개는 신규 사업체입니다. 지난 3개월 동안 신규 사업체 수는 22% 증가했으며, 거래량은 28% 증가했습니다.

이 이니셔티브를 통해 1,210만 개의 제품이 800만 주문을 통해 판매되었습니다. 주목할 만한 성과로는 4,000명 이상의 여성 창업자와 여성 협동조합이 생성한 61억 리라의 거래량이 있습니다. 또한, 4,000명이 넘는 중소기업 및 상인이 아다나, 하타이, 카흐라만마라스의 전자상거래 전문 센터에서 교육을 받았습니다.

Hepsiburada (NASDAQ: HEPS) a rapporté les résultats de 21 mois de son programme 'Autonomisation du commerce et de la technologie pour la région touchée par le tremblement de terre' de mars 2023 à décembre 2024. Le programme a atteint un volume de commerce dépassant 8,7 milliards de TRY, avec environ 9 600 commerçants actifs, dont 5 700 nouvelles entreprises. Le nombre de nouvelles entreprises a augmenté de 22 % au cours des trois derniers mois, tandis que le volume commercial a augmenté de 28 %.

L'initiative a vu 12,1 millions de produits vendus à travers 8 millions de commandes. Parmi les réalisations notables, on trouve un volume commercial de 610 millions de TRY généré par plus de 4 000 femmes entrepreneurs et coopératives féminines. De plus, plus de 4 000 PME et artisans ont reçu une formation dans les Centres de spécialisation en commerce électronique à Adana, Hatay et Kahramanmaraş.

Hepsiburada (NASDAQ: HEPS) berichtete über die 21-monatigen Ergebnisse seines Programms 'Handels- und Technologieermächtigung für die Erdbebenregion' von März 2023 bis Dezember 2024. Das Programm erzielte ein Handelsvolumen von über 8,7 Milliarden TRY, mit etwa 9.600 aktiven Händlern, darunter 5.700 neue Unternehmen. Die Zahl der neuen Unternehmen stieg in den letzten drei Monaten um 22%, während das Handelsvolumen um 28% zunahm.

Die Initiative verzeichnete 12,1 Millionen verkaufte Produkte durch 8 Millionen Bestellungen. Zu den bemerkenswerten Ergebnissen gehört ein Handelsvolumen von 610 Millionen TRY, das von über 4.000 Unternehmerinnen und Frauengenossenschaften generiert wurde. Darüber hinaus erhielten mehr als 4.000 KMU und Gewerbetreibende Schulungen in den E-Commerce-Spezialisierungszentren in Adana, Hatay und Kahramanmaraş.

Positive
  • Generated TRY 8.7 billion in trade volume over 21 months
  • 22% growth in new businesses over last 3 months
  • 28% increase in trade volume in last 3 months
  • Added 5,700 new businesses to the platform
  • Achieved TRY 610 million in trade volume from women entrepreneurs
Negative
  • None.

Insights

The program has demonstrated significant economic impact, generating a substantial TRY 8.7 billion trade volume in the earthquake-affected region. The 28% growth in trade volume over the last three months indicates strong momentum and adoption. With approximately 9,600 active merchants and 5,700 new businesses joining the platform, Hepsiburada is successfully expanding its merchant base while contributing to regional economic recovery.

The inclusion of 4,000 women entrepreneurs and their TRY 610 million contribution to trade volume showcases the program's success in promoting inclusive economic growth. The 22% increase in new businesses over the last quarter signals sustained growth potential and effective merchant acquisition strategy, which could positively impact Hepsiburada's market share and revenue growth in Turkey.

This initiative positions Hepsiburada as a key player in Turkey's digital transformation and social impact sector. The program's success metrics - 12.1 million products sold through 8 million orders - demonstrate strong market penetration and platform adoption in the region. The establishment of E-Commerce Specialization Centers and training of over 4,000 SMEs shows commitment to sustainable ecosystem development.

The program's focus on merchant enablement and digital transformation aligns with broader market trends toward e-commerce adoption in emerging markets. This strategic positioning could strengthen Hepsiburada's competitive advantage and brand value in the Turkish e-commerce landscape.

ISTANBUL, Dec. 13, 2024 (GLOBE NEWSWIRE) -- D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as “Hepsiburada” or the “Company”), announces the 21-month results of the “Trade and Technology Empowerment for the Earthquake Region” program (the “Program”) for the period from March 6, 2023 to December 4, 2024.

Since the Program’s launch in March 2023:

•  The total number of active merchants operating in the earthquake region has reached approximately 9,600, with approximately 5,700 new businesses selling their products online through Hepsiburada. The number of new businesses increased by more than 22% over the last three months.

•  Active sellers in the earthquake region sold a total of 12.1 million products through 8 million orders, generating a trade volume exceeding TRY 8.7 billion. The trade volume increased by approximately 28% in the last three months.

•  The trade volume generated by over 4,000 women entrepreneurs and women’s cooperatives in the region reached approximately TRY 610 million.

•  The number of SMEs and tradespeople receiving training at the E-Commerce Specialization Centers in Adana, Hatay, and Kahramanmaraş has exceeded 4,000.

The Program is expected to last for two years from its inception.

Forward-Looking Statements
This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release, and include but are not limited to statements regarding Hepsiburada’s “Trade and Technology Empowerment for the Earthquake Region” program. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely to” and similar statements.

These forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2023 annual report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number: 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Türkiye, operating through a hybrid model that combines first-party direct sales (1P) and a third-party marketplace (3P) with approximately 100 thousand merchants.

With its vision of leading the digitalization of commerce, Hepsiburada serves as a reliable, innovative and purpose-driven companion in consumers’ daily lives. Hepsiburada’s e-commerce platform offers a broad ecosystem of capabilities for merchants and consumers including last-mile delivery, fulfilment services, advertising solutions, cross-border sales, payment services and affordability solutions. Hepsiburada’s integrated fintech platform, Hepsipay, provides secure payment solutions, including digital wallets, general-purpose loans, buy now pay later (BNPL) and one-click checkout, enhancing shopping convenience for consumers across online and offline while driving higher sales conversions for merchants.

Since its founding in 2000, Hepsiburada has been purpose-driven, leveraging its digital capabilities to empower women in the Turkish economy. In 2017, Hepsiburada launched the ‘Technology Empowerment for Women Entrepreneurs’ program, which has supported nearly 57.5 thousand female entrepreneurs across Türkiye in reaching millions of customers.

Investor Relations Contact
ir@hepsiburada.com

Media Contact
corporatecommunications@hepsiburada.com


FAQ

What is the total trade volume generated by Hepsiburada's earthquake region program as of December 2024?

The program generated a trade volume exceeding TRY 8.7 billion from March 2023 to December 2024.

How many new merchants joined Hepsiburada's platform through the earthquake region program?

Approximately 5,700 new businesses started selling their products online through Hepsiburada's platform.

What was the growth rate of HEPS trade volume in the earthquake region during the last three months?

The trade volume increased by approximately 28% in the last three months of the reporting period.

How much trade volume did women entrepreneurs generate in Hepsiburada's earthquake region program?

Over 4,000 women entrepreneurs and women's cooperatives generated approximately TRY 610 million in trade volume.

How many SMEs received training through Hepsiburada's E-Commerce Specialization Centers?

More than 4,000 SMEs and tradespeople received training at the E-Commerce Specialization Centers in Adana, Hatay, and Kahramanmaraş.

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