HEINEKEN launches 2030 Brew a Better World ambitions

Rhea-AI Summary

HEINEKEN announced new sustainability commitments under its 2030 Brew a Better World program, aiming for significant environmental and social impact. Expectations include achieving carbon neutrality in production by 2030 and for the full value chain by 2040. The company will eliminate waste to landfills globally by 2025 and enhance water management in stressed areas by 2030. Additionally, HEINEKEN targets 30% female leaders in management by 2025 and plans a full rollout of equal pay initiatives by 2023. Responsible consumption campaigns will reach 1 billion consumers annually.

Positive

• Commitment to carbon neutrality in production by 2030 and across the value chain by 2040.
• Goal to achieve zero waste-to-landfill by 2025.
• Initiative for positive water impact in all water-stressed areas by 2030.
• Target of 30% female leaders in senior management by 2025 and 40% by 2030.
• Full rollout of equal pay and fair wage program by 2023.
• Social impact initiatives in 100% of markets annually.
• Delivery of two zero-alcohol options in most markets by 2023.
• Advancing partnerships to reduce harmful alcohol use.

Negative

• None.

HEINEKEN raises the bar with new commitments on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world

• Achieve carbon neutrality in production by 2030, full value chain by 2040
• Zero waste-to-landfill globally by 2025
• Positive water impact in all water-stressed areas by 2030
• 30% female leaders in senior management by 2025, 40% by 2030 on the path to gender balance
• Full roll-out of equal pay and fair wage programme by 2023
• Social impact initiative in 100% of markets every year
• Two zero-alcohol options in the majority of markets by 2023
• Advance partnerships in all markets to reduce harmful use of alcohol
• Reach a billion consumers with responsible consumption messages annually; 10% of brand Heineken® media spend dedicated to responsible consumption
  
  

Amsterdam, 22 April 2021 – HEINEKEN today announces its 2030 Brew a Better World programme, a new set of ambitious commitments aimed at driving a positive impact on the environment, social sustainability and the responsible consumption of alcohol.

As an important part of the company’s EverGreen balanced growth strategy, the 2030 ambitions build on progress made since the Brew a Better World programme was originally launched in 2009.

“For over 150 years, we’ve been passionate about making a positive impact on the world around us. We know that we can only thrive if our people, the planet and the communities around us thrive,” said HEINEKEN’s CEO and Chairman of the Executive Board Dolf van den Brink. “We are moving into a decade with even more complex challenges. Our Brew a Better World vision for 2030 raises the bar and enables faster progress towards a net zero, fairer and healthier world. Our new commitments are woven into the fabric of our balanced growth strategy, EverGreen, putting sustainability and responsibility front and centre as we write our next chapter. I want to thank our enthusiastic and committed employees for their continued passion for this topic. Together, we will do our part to brew a better world.”

1.   On the path to net zero impact


a.   Carbon neutrality


HEINEKEN recently announced a stepped-up ambition to decarbonise its production by 2030 and its full value chain by 2040. The company aims for all of its production sites¹ to become carbon neutral, maximising renewable energy and energy efficiency. As part of this effort, the company aims to cut its overall emissions² by 30% by 2030.

From barley to bar and taking a science-based approach, HEINEKEN will focus on concrete actions to reduce its carbon footprint working closely with customers, consumers and suppliers.

To mark its commitments, HEINEKEN is joining alliances to drive collective forward momentum. The company is a member of the Business Ambition for 1.5C, the Race to Zero, the Climate Pledge as well as RE100.

b.   Zero waste

Regarding circularity, HEINEKEN pledges to eliminate sending waste to landfills from its 166 production sites by 2025. I

FAQ

What are HEINEKEN's new sustainability commitments announced in April 2021?

HEINEKEN's new commitments include achieving carbon neutrality in production by 2030, eliminating waste to landfills by 2025, and positive water impact by 2030.

What is HEINEKEN's target for female leadership by 2025?

HEINEKEN aims for 30% female leaders in senior management by 2025 and 40% by 2030.

When do HEINEKEN's initiatives for equal pay roll out?

HEINEKEN plans to fully implement its equal pay and fair wage program by 2023.

How does HEINEKEN plan to promote responsible consumption?

HEINEKEN intends to reach 1 billion consumers with responsible consumption messages annually, dedicating 10% of brand Heineken's media spend to this effort.

What waste management goal has HEINEKEN set for 2025?

HEINEKEN aims to achieve zero waste-to-landfill globally by 2025.