HEINEKEN N V S/ADR - HEINY STOCK NEWS

Heineken has partnered with Amsterdam Dance Event (ADE) to encourage less phone use on dance floors. During Barry Can't Swim's DJ set at the ADE opening event, Heineken used infrared technology to display a hidden message visible only on phone screens, urging fans to put their phones away. This initiative follows research showing that 41% of Gen Z and Millennials find it frustrating to see phones in the air at concerts.

To address this issue, Heineken has launched 'The Boring Mode' app, which turns smartphones 'boring' by silencing apps and reducing distractions. The app aims to help people enjoy social moments without digital interruptions. This follows the success of Heineken's -edition 'Boring Phone', a basic flip phone that garnered interest from over 70,000 people.

The campaign aligns with a growing trend of artists and consumers seeking more present, phone-free experiences at music events.

HEINEKEN has announced its intention to nominate Harold van den Broek for reappointment as a member of the Executive Board at the Annual General Meeting (AGM) in April 2025. The proposed reappointment is for a four-year term. Jean-Marc Huët, Chairman of the Supervisory Board, praised van den Broek's leadership, citing significant revenue and operating profit growth, a substantial cost savings programme, and accelerated business transformation processes despite global volatility.

Harold van den Broek, born in 1967 and of Dutch nationality, was initially appointed to HEINEKEN's Executive Board at the AGM in 2021. With over 30 years of experience in fast-moving consumer goods, he has held various business and finance roles across different regions and functions. Van den Broek joined HEINEKEN as CFO and Executive Board member on 1 June 2021, after previous roles at Unilever and Reckitt Benckiser.

On International Beer Day, Heineken launches an emotive ad with an unexpected message: forget about the beer and focus on having a good time together. The campaign, titled 'Forgotten Beers', showcases how abandoned beers at social gatherings signify good times being had. This aligns with Heineken's core value of sociability and addresses growing concerns about loneliness and digital overload affecting social lives.

The ad, set to Debussy's Claire de Lune, emphasizes that the best part of having a beer isn't the beer itself but the social experience. This campaign follows Heineken's recent initiatives like 'The Boring Phone' and 'The Closer', aimed at combating digital distractions and promoting real-life interactions. Dolf van den Brink, CEO of HEINEKEN, reaffirms the brand's commitment to bringing people together, while Willem van Waesberghe, Master Brewer, acknowledges the importance of moments surrounding drinking experiences.

Heineken N.V. (HEINY) reported solid 2024 half-year results with 6.0% organic growth in net revenue and 12.5% organic growth in operating profit (beia). Key highlights include:

- Beer volume organic growth of 2.1%
- Heineken® brand volume growth of 9.2%
- Diluted EPS (beia) up 5.9% to €2.15
- Premium beer volume grew 5%
- Heineken® 0.0 up 14%

The company updated its full-year outlook, expecting operating profit (beia) to grow organically in the range of 4% to 8%. Heineken plans to significantly increase investments in marketing and sales in key markets during the second half of 2024. The company remains on track to deliver €0.5 billion in gross savings for 2024.

On June 24, 2024, Heineken N.V. announced the successful placement of €900 million in 12-year Notes with a 3.812% coupon rate.

The Notes, part of Heineken's Euro Medium Term Note Programme, will be listed on the Luxembourg Stock Exchange. Proceeds will be used for general corporate purposes, including debt repayment.

The Notes will mature on July 4, 2036. BBVA, Citigroup, Goldman Sachs, J.P. Morgan, and Société Générale were the active book runners for this issuance.

Tonight, Heineken® celebrated thousands of 'real hardcore fans' by integrating their faces into the UEFA Champions League Final Trophy Lift confetti. This event marked the climax of Heineken®'s 'Cheers To The Real Hardcore Fans' 2024 campaign. Fans' selfies were used on biodegradable confetti, symbolizing fan inclusion. One lucky fan won tickets to the Final. The campaign showcased diverse, dedicated fans through various global initiatives, including transforming laundromats in Seoul and installing giant screens in Peru. Heineken® plans to continue celebrating fan inclusion in upcoming seasons.

Heineken Silver has announced a new collaboration with Marvel Studios, celebrating the release of 'Deadpool & Wolverine' on July 26, 2024. The campaign features Ryan Reynolds and Hugh Jackman and aims to emphasize the beer's less bitter taste. The promotion will include a television spot, in-store promotions, and extensive digital and social media support. Heineken Silver, a lighter beer with only 2.9 carbs and 95 calories, hopes to connect people by providing a less bitter experience. This partnership continues Heineken Silver's 'All The Taste, No Bitter Endings' campaign, following previous collaborations with Marvel Studios.

Heineken N.V. held its Annual General Meeting of Shareholders (AGM) and approved all agenda proposals. Key resolutions include the re-appointment of Executive Board and Supervisory Board members, adoption of a dividend of EUR 1.73 per share for 2023, with the final dividend of EUR 1.04 payable on 7 May 2024, and appointment of external auditor KPMG Accountants N.V. for the financial year 2025.

Heineken N.V. reported a strong first-quarter trading update for 2024 with revenue of €8,184 million, up 7.2%. Key highlights include organic growth in net revenue, beer volume, premium beer volume, and Heineken® brand volume. The company maintained its outlook for the full year with an expected low- to high-single-digit growth in operating profit. The CEO highlighted positive growth across regions, premiumization trends, digital platforms, and sustainability efforts.