Heineken® unveils a phone case that flips your phone over when it hears “Cheers’’!
Heineken (HEINY) has unveiled 'The Flipper', an innovative prototype phone case that automatically flips phones face down when it detects the word 'cheers' through AI-powered voice detection technology. The device aims to combat 'phubbing' - the habit of being distracted by phones during social interactions, which affects up to 47% of adults according to a recent study.
Swedish inventor Simone Giertz collaborated with Heineken to test the device. This initiative follows Heineken's previous digital wellness innovations, including 'The Boring Phone' (a simplified smartphone that became a sellout success) and 'The Closer' (a bottle opener that shuts down work applications).
While The Flipper remains a prototype, it's part of Heineken's #SocialOffSocials campaign to encourage more meaningful face-to-face interactions, particularly in social settings like bars.
Heineken (HEINY) ha presentato 'The Flipper', un innovativo prototipo di custodia per telefoni che capovolge automaticamente i telefoni a faccia in giù quando rileva la parola 'cin cin' attraverso la tecnologia di rilevamento vocale potenziata dall'IA. Il dispositivo mira a combattere il 'phubbing' - l'abitudine di essere distratti dai telefoni durante le interazioni sociali, che colpisce fino al 47% degli adulti secondo uno studio recente.
L'inventrice svedese Simone Giertz ha collaborato con Heineken per testare il dispositivo. Questa iniziativa segue le precedenti innovazioni di benessere digitale di Heineken, tra cui 'The Boring Phone' (uno smartphone semplificato che è diventato un successo di vendite) e 'The Closer' (un apribottiglie che chiude le applicazioni lavorative).
Anche se The Flipper rimane un prototipo, fa parte della campagna #SocialOffSocials di Heineken per incoraggiare interazioni faccia a faccia più significative, in particolare in contesti sociali come i bar.
Heineken (HEINY) ha presentado 'The Flipper', un innovador prototipo de funda para teléfonos que automáticamente gira los teléfonos boca abajo cuando detecta la palabra 'salud' a través de la tecnología de detección de voz impulsada por IA. El dispositivo tiene como objetivo combatir el 'phubbing' - el hábito de distraerse con los teléfonos durante las interacciones sociales, que afecta hasta al 47% de los adultos según un estudio reciente.
La inventora sueca Simone Giertz colaboró con Heineken para probar el dispositivo. Esta iniciativa sigue a las anteriores innovaciones de bienestar digital de Heineken, incluyendo 'The Boring Phone' (un smartphone simplificado que se convirtió en un éxito de ventas) y 'The Closer' (un abridor de botellas que cierra las aplicaciones de trabajo).
Aunque The Flipper sigue siendo un prototipo, forma parte de la campaña #SocialOffSocials de Heineken para fomentar interacciones cara a cara más significativas, especialmente en entornos sociales como bares.
하이네켄 (HEINY)은 '더 플리퍼'라는 혁신적인 프로토타입 전화 케이스를 공개했습니다. 이 케이스는 AI 기반 음성 인식 기술을 통해 '건배'라는 단어를 감지하면 자동으로 전화기를 화면 아래로 뒤집습니다. 이 장치는 최근 연구에 따르면 성인의 47%가 영향을 받는 사회적 상호작용 중에 휴대폰에 주의가 산만해지는 '퍼빙(phubbing)'을 방지하는 것을 목표로 합니다.
스웨덴 발명가 시모네 기에르츠가 하이네켄과 협력하여 이 장치를 테스트했습니다. 이 이니셔티브는 '더 보링폰'(판매 성공을 거둔 간소화된 스마트폰)과 '더 클로저'(작업 애플리케이션을 종료하는 병따개)와 같은 하이네켄의 이전 디지털 웰빙 혁신을 따릅니다.
더 플리퍼는 여전히 프로토타입이지만, 하이네켄의 #소셜오프소셜스 캠페인의 일환으로, 특히 바와 같은 사회적 환경에서 더 의미 있는 대면 상호작용을 장려하는 것을 목표로 하고 있습니다.
Heineken (HEINY) a dévoilé 'The Flipper', un prototype innovant de coque de téléphone qui retourne automatiquement les téléphones face contre terre lorsqu'il détecte le mot 'santé' grâce à une technologie de détection vocale alimentée par IA. Cet appareil vise à lutter contre le 'phubbing' - l'habitude d'être distrait par les téléphones lors des interactions sociales, qui affecte jusqu'à 47 % des adultes selon une étude récente.
L'inventrice suédoise Simone Giertz a collaboré avec Heineken pour tester le dispositif. Cette initiative fait suite aux précédentes innovations en matière de bien-être numérique de Heineken, y compris 'The Boring Phone' (un smartphone simplifié qui a connu un grand succès) et 'The Closer' (un décapsuleur qui ferme les applications de travail).
Bien que The Flipper reste un prototype, il fait partie de la campagne #SocialOffSocials de Heineken pour encourager des interactions en face à face plus significatives, en particulier dans des environnements sociaux comme les bars.
Heineken (HEINY) hat 'The Flipper' vorgestellt, ein innovativer Prototyp für Handyhüllen, der Telefone automatisch umdreht, wenn er das Wort 'Prost' durch KI-gestützte Spracherkennungstechnologie erkennt. Das Gerät zielt darauf ab, 'Phubbing' zu bekämpfen – die Gewohnheit, während sozialer Interaktionen von Handys abgelenkt zu werden, was bis zu 47 % der Erwachsenen betrifft, laut einer aktuellen Studie.
Die schwedische Erfinderin Simone Giertz arbeitete mit Heineken zusammen, um das Gerät zu testen. Diese Initiative folgt auf Heinekens vorherige digitale Wellness-Innovationen, einschließlich 'The Boring Phone' (ein vereinfachtes Smartphone, das ein Verkaufserfolg wurde) und 'The Closer' (ein Flaschenöffner, der Arbeitsanwendungen schließt).
Obwohl The Flipper ein Prototyp bleibt, ist es Teil von Heinekens #SocialOffSocials-Kampagne, um bedeutungsvollere persönliche Interaktionen zu fördern, insbesondere in sozialen Umgebungen wie Bars.
- Innovative product development showing company's commitment to brand engagement
- Successful track record with previous digital wellness products (The Boring Phone was a sellout)
- Strategic brand positioning in the growing digital wellness market
- The Flipper remains only a prototype with no immediate revenue potential
- Marketing campaign costs with uncertain ROI
- Ever had a night out and everyone has just sat scrolling on their social media? Global beer brand Heineken® has found an ingenious solution
- ‘The Flipper’ phone case is a world-first prototype that flips your phone face down so you don’t get distracted by socials when you’re out socializing
- Inventor Simone Giertz collaborated with Heineken® to road-test the device in her own humorous way
A Media Snippet accompanying this announcement is available by clicking on this link.
AMSTERDAM, April 07, 2025 (GLOBE NEWSWIRE) -- Heineken® has created a prototype phone case that helps with a very modern problem: everyone being at the bar scrolling through their social media rather than talking to each other.
‘The Flipper’ quite literally flips your phone face down when it senses people are out having a good time through clever voice detection technology. The idea being that instead of being distracted by a barrage of notifications, people get #SocialOffSocials.
The witty device uses an AI-trained listening tool connected to a robotic arm to flip the phone nestled inside it when it senses the word ‘cheers’ - a universal sign you’re out having a good time in person.
The global beer brand launches the creation in a bid to demonstrate the issue of ‘Phubbing’ - being distracted by social media and snubbing the people you’re with. In fact, a recent study* showed that up to
To promote the message of getting #SocialOffSocials, Heineken® recruited Swedish inventor and robotics enthusiast Simone Giertz to test The Flipper in her own idiosyncratic and humorous way.
Simone Giertz said: “I’m trying to spend less time on my phone and more time socializing and so far my strategy has been ‘be really hard on myself’. But that evidently doesn't work very well. So I love ‘The Flipper’ – it's just a clever solution and a good reminder for me to not get distracted by social media when I'm trying to socialize.”
Nabil Nasser, Global Head of Heineken®, said: “Smartphones and their array of social media apps are essential in our everyday lives, but the habit of scrolling through socials rather than having a good time in person is affecting the quality of our face-to-face interactions.
“Bars are some of the best places to socialise and make new connections, and we thought ‘The Flipper’ is a fun way to encourage people to flip off their socials and demonstrate why being present with those around you is so important.”
‘The Flipper’ isn’t the first device Heineken® has created in its bid to tackle digital overload. Last year, the beer brand launched ‘The Boring Phone’ - a stylish phone that comes without all the features that make the modern smartphone so distracting. The devices became a sellout success, proving that social lives are more enriching when there’s less on your phone. In fact, they were so popular that Heineken® later launched ‘The Boring Mode’ - a way of turning any smartphone into a Boring Phone.
Heineken® also created ‘The Closer’, a high tech bottle opener that offered a funny response to our ‘always-on’ culture. When people used it to open a bottle of Heineken®, the bottle opener immediately shut down work applications - leaving you free to enjoy a beer without any annoying emails and notifications.
The ironic yet iconic Flipper is a prototype, but even those who can't get their hands on one are encouraged to flip their phones the old fashioned way and avoid digital distractions. Cheers! #SocialOffSocials.
You can find out more about ‘The Flipper’ here.
Notes to editors:
Contact: heineken@wearetheromans.com
*Study in the National Library of Medicine by Ora Peleg; Meyran Boniel-Nissim; ‘Exploring the personality and relationship factors that mediate the connection between differentiation of self and phubbing’
About Heineken®
HEINEKEN® is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN® has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken® N.V. and Heineken® Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN® has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken® N.V. (OTCQX: HEINY) and Heineken® Holding N.V. (OTCQX: HKHHY)
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/630ae524-3d44-4488-a367-8d2111bf3379
FAQ
What is Heineken's (HEINY) new 'The Flipper' device and how does it work?
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What percentage of adults are affected by 'phubbing' according to Heineken's study?
Who partnered with Heineken (HEINY) to test The Flipper device?
