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HEINEKEN is the world's most international brewer, leading the industry in premium beer and cider brands. With a portfolio of over 300 beers and ciders, including the iconic Heineken® brand, the company focuses on innovation, brand investment, and sustainability. Employing over 85,000 employees, HEINEKEN operates globally and trades on the Euronext in Amsterdam. The company's commitment to Brewing a Better World is evident in its well-balanced geographic footprint, strong market positions, and diverse product offerings.
Heineken Silver has announced a new collaboration with Marvel Studios, celebrating the release of 'Deadpool & Wolverine' on July 26, 2024. The campaign features Ryan Reynolds and Hugh Jackman and aims to emphasize the beer's less bitter taste. The promotion will include a television spot, in-store promotions, and extensive digital and social media support. Heineken Silver, a lighter beer with only 2.9 carbs and 95 calories, hopes to connect people by providing a less bitter experience. This partnership continues Heineken Silver's 'All The Taste, No Bitter Endings' campaign, following previous collaborations with Marvel Studios.