The Home Depot Launches Virtual Kids Workshops on Roblox
The Home Depot launched a new Virtual Kids Workshop within Roblox's Redcliff City, aiming to engage young gamers by offering an interactive DIY experience. This initiative encourages creativity, problem-solving, and social interaction, drawing from their existing in-person workshops. Players can choose from three project options: a birdhouse, a mini flower garden, or a small car, each with different difficulty levels. The workshops will be accessible starting March 4, where players can collect materials in a virtual store and assemble projects. This marks The Home Depot's entry into the metaverse, enhancing its outreach to future DIY enthusiasts.
- Launch of Virtual Kids Workshops in Roblox enhances brand engagement.
- Interactive experience promotes creativity and social interaction among children.
- Expansion into metaverse aligns with modern consumer trends.
- None.
ATLANTA, March 2, 2023 /PRNewswire/ -- Today, The Home Depot® launched a new Virtual Kids Workshop, an experience in Roblox's Redcliff City that challenges gamers to play and learn by collecting materials to build projects. The Home Depot's debut into the metaverse marks its latest investment in the future of interconnected experiences – all while introducing a whole new generation of doers to home improvement and the joy of building.
Virtual Kids Workshops are inspired by The Home Depot's in-person Kids Workshops, which offer the youngest generation of DIYers a hands-on learning experience that sparks creativity, promotes problem solving and encourages social interaction.
"We are taking the Kids Workshops experience to a new level in the metaverse, inspiring more future doers by meeting them where they are," said Molly Battin, senior vice president and chief marketing officer at The Home Depot. "Our Virtual Kids Workshops offer the familiarity of The Home Depot -- a weekend trip that many young people already experience with their families – and combines it with the discovery, problem solving and fun that Roblox is known for."
To participate in this experience, players will enter Redcliff City and visit The Home Depot's new metaverse storefront, where they will be greeted by a virtual store associate complete with an orange apron. Players will be offered the choice of three projects to build with varying difficulty levels: a birdhouse (easy), a mini flower garden (medium) and a small car (hard).
Then, players will embark on a scavenger hunt, collecting materials from the virtual aisles. Once all materials are collected, players will assemble their project in the dedicated Kids Workshops space. Gamers can leave the store with their project and use it throughout the Redcliff City experience.
For unique codes that can be redeemed in Redcliff City, visit The Home Depot's in-person Kids Workshops on the first Saturday of every month, starting at 9 a.m., while supplies last starting March 4. To experience The Home Depot's Virtual Kids Workshop firsthand, enter Redcliff City on Roblox today.
The Home Depot is the world's largest home improvement specialty retailer. At the end of fiscal year 2022, the company operated a total of 2,322 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The company employs approximately 475,000 associates. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index. The Home Depot is #17 on the 2022 Fortune 500.
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SOURCE The Home Depot
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