FIFA welcomes The Home Depot as Official Home Improvement Retail Supporter for FIFA World Cup 26™ in North America
The Home Depot has partnered with FIFA as the Official Home Improvement Retail Supporter for the FIFA World Cup 26™ in North America. The partnership will feature unique 'Built by The Home Depot' activations at FIFA Fan Festivals and stadiums across Canada, Mexico, and the USA, where the company operates 2,345 stores with over 465,000 associates.
The 2026 tournament will be the most inclusive FIFA World Cup™ ever, featuring 48 nations and 104 matches. Through its Orange Apron Media network, The Home Depot will offer supplier partners opportunities to participate in various FIFA World Cup activations. The company will also engage its associates and customers through volunteer opportunities and World Cup-related activities leading up to and during the tournament.
The Home Depot ha stretto una partnership con la FIFA come Official Home Improvement Retail Supporter per il FIFA World Cup 26™ in Nord America. La collaborazione presenterà attivazioni uniche 'Built by The Home Depot' ai FIFA Fan Festivals e negli stadi in Canada, Messico e USA, dove l'azienda gestisce 2.345 negozi con oltre 465.000 collaboratori.
Il torneo del 2026 sarà il FIFA World Cup™ più inclusivo di sempre, con 48 nazioni e 104 partite. Attraverso la sua rete Orange Apron Media, The Home Depot offrirà ai partner fornitori opportunità di partecipare a varie attivazioni legate alla FIFA World Cup. L'azienda coinvolgerà inoltre i suoi collaboratori e clienti attraverso opportunità di volontariato e attività legate alla Coppa del Mondo prima e durante il torneo.
The Home Depot se ha asociado con la FIFA como el Socio Oficial de Mejoras para el Hogar para la FIFA World Cup 26™ en América del Norte. La asociación contará con activaciones únicas 'Construido por The Home Depot' en los FIFA Fan Festivals y estadios de Canadá, México y EE. UU., donde la empresa opera 2,345 tiendas con más de 465,000 empleados.
El torneo de 2026 será la Copa Mundial de la FIFA™ más inclusiva de la historia, con 48 naciones y 104 partidos. A través de su red Orange Apron Media, The Home Depot ofrecerá oportunidades a sus socios proveedores para participar en diversas activaciones de la Copa Mundial de la FIFA. La empresa también involucrará a sus empleados y clientes a través de oportunidades de voluntariado y actividades relacionadas con la Copa Mundial antes y durante el torneo.
The Home Depot는 북미에서 열리는 FIFA 월드컵 26™의 공식 홈 개선 소매 지원업체로 FIFA와 파트너십을 체결했습니다. 이 파트너십은 캐나다, 멕시코, 미국의 FIFA 팬 페스티벌과 경기장에서 'The Home Depot가 제작한' 독특한 활동을 선보입니다. 이 회사는 2,345개의 매장을 운영하며 465,000명 이상의 직원을 보유하고 있습니다.
2026년 대회는 48개 국가와 104경기가 포함된 가장 포괄적인 FIFA 월드컵™이 될 것입니다. The Home Depot는 Orange Apron Media 네트워크를 통해 공급업체 파트너들에게 다양한 FIFA 월드컵 활동에 참여할 기회를 제공할 것입니다. 또한, 회사는 대회 전과 대회 중 자원봉사 기회 및 월드컵 관련 활동을 통해 직원과 고객을 참여시킬 것입니다.
The Home Depot s'est associé à la FIFA en tant que partenaire officiel des améliorations domiciliaires pour la FIFA World Cup 26™ en Amérique du Nord. Ce partenariat présentera des activations uniques 'Construit par The Home Depot' lors des FIFA Fan Festivals et dans les stades à travers le Canada, le Mexique et les États-Unis, où l'entreprise exploite 2 345 magasins avec plus de 465 000 employés.
Le tournoi de 2026 sera la Coupe du Monde de la FIFA™ la plus inclusive de l'histoire, avec 48 nations et 104 matchs. À travers son réseau Orange Apron Media, The Home Depot offrira à ses partenaires fournisseurs des opportunités de participer à diverses activations de la Coupe du Monde de la FIFA. L'entreprise impliquera également ses employés et clients à travers des opportunités de bénévolat et des activités liées à la Coupe du Monde avant et pendant le tournoi.
The Home Depot ist eine Partnerschaft mit der FIFA als offizieller Einzelhändler für Heimverbesserungen für den FIFA World Cup 26™ in Nordamerika eingegangen. Die Partnerschaft wird einzigartige 'Built by The Home Depot'-Aktivierungen bei FIFA Fan Festivals und in Stadien in Kanada, Mexiko und den USA präsentieren, wo das Unternehmen 2.345 Filialen mit über 465.000 Mitarbeitern betreibt.
Das Turnier 2026 wird die inklusivste FIFA-Weltmeisterschaft™ aller Zeiten sein, mit 48 Nationen und 104 Spielen. Über sein Orange Apron Media-Netzwerk wird The Home Depot seinen Lieferantenpartnern die Möglichkeit bieten, an verschiedenen Aktivierungen zur FIFA-Weltmeisterschaft teilzunehmen. Das Unternehmen wird auch seine Mitarbeiter und Kunden durch Freiwilligenmöglichkeiten und WM-bezogene Aktivitäten vor und während des Turniers einbeziehen.
- Strategic partnership with FIFA expands brand visibility across North America
- Marketing opportunities through FIFA World Cup activations and Fan Festivals
- Potential revenue growth through exclusive supplier partnerships and activations
- Enhanced customer engagement through sports-related marketing initiatives
- None.
Insights
The FIFA World Cup 26™ sponsorship represents a strategic marketing opportunity for The Home Depot to enhance brand visibility and engagement across North America. With 2,345 stores and 465,000 associates across the three host nations, this partnership provides significant potential for customer engagement and sales activation.
The timing is particularly advantageous as the 2026 World Cup will be the largest ever, featuring 48 nations and 104 matches. This expanded format means extended exposure and marketing opportunities throughout the tournament. The "Built by The Home Depot" activations at FIFA Fan Festivals and stadiums will create direct touchpoints with millions of consumers, while the Orange Apron Media network integration offers valuable opportunities for supplier partnerships and promotional activities.
While specific financial terms weren't disclosed, FIFA World Cup sponsorships typically generate substantial brand value through increased foot traffic, merchandise sales and long-term brand association with one of the world's most-watched sporting events.
- The Home Depot to welcome the tournament to its backyard as an official tournament supporter
- Retailer will offer stadium and FIFA Fan Festival™ activations, supplier collaborations and hospitality, while engaging associates with volunteer opportunities
- The 2026 edition is set to be the most inclusive FIFA World Cup™ ever, featuring 48 nations and 104 matches across
Canada ,Mexico and theUSA – all of which have Home Depot stores
Building on the retailer's history of supporting soccer and other athletic events, fans can expect unique on-site "Built by The Home Depot" at FIFA Fan Festivals and stadiums. The Home Depot will also bring the World Cup experience to its associates and customers with opportunities to participate in FIFA World Cup™ activations leading up to and during the 2026 edition.
"We are thrilled to host fans in our own backyard by becoming the Official Home Improvement Retail Supporter to FIFA World Cup 26," said Molly Battin, Senior Vice-President and Chief Marketing Officer at The Home Depot. "We know our customers love sports and we love connecting with them through their passions. We can't wait to help build the FIFA World Cup in
FIFA Secretary General Mattias Grafström added, "We are delighted to welcome The Home Depot as an Official Supporter of the FIFA World Cup 26. The Home Depot's commitment to innovation and community resonates with FIFA's values of inclusivity and global engagement. As we prepare for the most inclusive FIFA World Cup in history, featuring 48 teams, this partnership will bring unique opportunities for fans, as well as meaningful engagement for The Home Depot's customers and associates across the host countries."
Through its Orange Apron Media network, select supplier partners in exclusive categories will have the opportunity to participate in various FIFA World Cup 26 activations alongside The Home Depot.
The Home Depot operates 2,345 stores across
ABOUT THE HOME DEPOT
The Home Depot is the world's largest home improvement specialty retailer. At the end of the third quarter, the company operated a total of 2,345 retail stores and over 760 branches across all 50 states, the
ABOUT THE FIFA WORLD CUP
For more information on the FIFA World Cup, visit FIFA.com/WorldCup.
View original content to download multimedia:https://www.prnewswire.com/news-releases/fifa-welcomes-the-home-depot-as-official-home-improvement-retail-supporter-for-fifa-world-cup-26-in-north-america-302322444.html
SOURCE The Home Depot
FAQ
What is The Home Depot's (HD) role in FIFA World Cup 2026?
How many stores does The Home Depot (HD) operate in FIFA World Cup 2026 host countries?
What activations will The Home Depot (HD) offer during FIFA World Cup 2026?
