Harley-Davidson and Champion Reignite Their Partnership with a Bold New Capsule Collection
Harley-Davidson and Champion have launched a -edition capsule collection, reviving their historic partnership from the 1940s. The collection combines Champion's athletic wear expertise with Harley-Davidson's motorcycle heritage, featuring sweatshirts, tees, and baseball caps with modern cuts and oversized graphics. The line emphasizes both durability and comfort, incorporating premium materials like heavyweight fleece and cotton jersey with reinforced stitching. Products include the Fanatic Crew Neck Sweatshirt, Fanatic Tee, and Adjustable Baseball Cap, available through h-d.com/champion and select dealers in the U.S., with planned global expansion.
Harley-Davidson e Champion hanno lanciato una collezione capsule in edizione speciale, rivitalizzando la loro storica collaborazione degli anni '40. La collezione combina l'esperienza di Champion nell'abbigliamento sportivo con l'eredità motociclistica di Harley-Davidson, presentando felpe, t-shirt e cappellini da baseball con tagli moderni e grafiche oversize. La linea enfatizza sia la durata che il comfort, incorporando materiali di alta qualità come il pile pesante e il jersey di cotone con cuciture rinforzate. I prodotti includono la felpa Fanatic Crew Neck, la t-shirt Fanatic e il cappellino regolabile, disponibili su h-d.com/champion e presso selezionati rivenditori negli Stati Uniti, con un'espansione globale pianificata.
Harley-Davidson y Champion han lanzado una colección cápsula en edición especial, reviviendo su histórica asociación de la década de 1940. La colección combina la experiencia de Champion en ropa deportiva con el legado motociclista de Harley-Davidson, presentando sudaderas, camisetas y gorras de béisbol con cortes modernos y gráficos de gran tamaño. La línea enfatiza tanto la durabilidad como la comodidad, incorporando materiales de primera calidad como felpa pesada y jersey de algodón con costuras reforzadas. Los productos incluyen la sudadera Fanatic Crew Neck, la camiseta Fanatic y la gorra ajustable, disponibles en h-d.com/champion y en distribuidores seleccionados en EE. UU., con una expansión global planeada.
할리데이비슨과 챔피언이 특별 에디션 캡슐 컬렉션을 출시하며 1940년대의 역사적인 파트너십을 재현했습니다. 이 컬렉션은 챔피언의 운동복 전문성과 할리데이비슨의 오토바이 유산을 결합하여 맨투맨, 티셔츠 및 야구 모자를 현대적인 스타일과 오버사이즈 그래픽으로 선보입니다. 이 라인은 내구성과 편안함을 강조하며, 프리미엄 소재인 헤비웨이트 플리스와 코튼 저지 및 강화된 스티치를 사용합니다. 제품으로는 팬아틱 크루 넥 스웨트셔츠, 팬아틱 티, 조절 가능한 야구모자가 있으며, h-d.com/champion 및 미국의 일부 대리점에서 구매할 수 있으며, 글로벌 확장이 계획되어 있습니다.
Harley-Davidson et Champion ont lancé une collection capsule en édition spéciale, ravivant leur partenariat historique des années 1940. La collection combine l'expertise de Champion dans les vêtements de sport avec l'héritage motocycliste de Harley-Davidson, présentant des sweat-shirts, des t-shirts et des casquettes de baseball avec des coupes modernes et des graphiques surdimensionnés. La ligne met l'accent sur la durabilité et le confort, incorporant des matériaux haut de gamme tels que le molleton épais et le jersey de coton avec des coutures renforcées. Les produits comprennent le sweat-shirt à col rond Fanatic, le t-shirt Fanatic et la casquette réglable, disponibles sur h-d.com/champion et chez certains détaillants aux États-Unis, avec une expansion mondiale prévue.
Harley-Davidson und Champion haben eine sonders Edition Capsule Collection ins Leben gerufen, die ihre historische Partnerschaft aus den 1940er Jahren wiederbelebt. Die Kollektion vereint Champions Expertise im Sportbekleidungsbereich mit Harleys Motorradtradition und bietet Pullover, T-Shirts und Baseballkappen mit modernen Schnitten und übergroßen Grafiken. Die Linie legt Wert auf Langlebigkeit und Komfort und verwendet hochwertige Materialien wie schweres Fleece und Baumwolljersey mit verstärkten Nähten. Zu den Produkten gehören der Fanatic Crew Neck Sweatshirt, das Fanatic Tee und die verstellbare Baseballkappe, die über h-d.com/champion und ausgewählte Händler in den USA erhältlich sind, mit geplanten globalen Expansionen.
- Strategic brand partnership leveraging two iconic brands' heritage
- Expansion into athletic wear market segment
- Global distribution strategy planned
- initial availability (U.S. only)
- Restricted to apparel merchandise, no core business impact
The limited-edition line merges authentic athletic comfort and heritage-inspired moto style
With over 100 years of dedication to their crafts—Champion in athletic wear and Harley-Davidson in motorcycle culture—these two iconic brands are once again combining their expertise. This new collaboration, rooted in their historic partnership dating back to the 1940s, offers a fresh take on their timeless, fan-favorite styles.
"This collaboration captures the best of both worlds, blending Harley's rebellious spirit with Champion's athleticwear heritage. It's a collection built for those who live boldly—whether on the open road or the city streets," said Erica Bullard, Senior Vice President, Harley-Davidson.
The Champion x Harley-Davidson® Capsule Collection features sweatshirts, tees, and hats with modern cuts and oversized graphics. Each piece combines rugged durability with the comfort of your favorite sweats, offering a unique blend of bold style and everyday wearability.
Champion x Harley-Davidson Fanatic Crew Neck Sweatshirt
Cheer on distinctive quality and iconic style in the Champion x Harley-Davidson® Fanatic Crew Neck Sweatshirt. It's built to premium Champion specifications from brushed heavyweight fleece with signature features like double-needle stitching, rib-knit side panels, and an ultra-relaxed fit. This casual layering piece is boldly finished with genuine embroidered graphics for a winning look to wear on the sidelines or in the saddle under riding gear.
Champion x Harley-Davidson Fanatic Tee
Equal parts sports fan and motorcycle enthusiast—that's you in our Champion x Harley-Davidson® Fanatic Tee. Its relaxed, unisex fit is durably crafted from heavyweight cotton jersey with a higher stitch count, plus it has a ribbed collar and reinforced shoulder seams. Finished with genuine embroidered graphics for an elevated look
Champion x Harley-Davidson Adjustable Baseball Cap
Classic style and longwearing comfort never expire on the Champion x Harley-Davidson® Adjustable Baseball Cap. Made from structured brushed cotton twill, this unisex hat is designed with a pre-curved bill and an adjustable back leather strap for a custom fit
"For over a century, Champion has created timeless styles and empowered fans to express themselves through thoughtfully crafted pieces. Today, and through partnerships with like-minded brands such as Harley-Davidson, we are continuing to elevate our role as a canvas for culture and creativity", said Shelley Peters, Vice President, Licensing of Champion at Authentic Brands Group. "This partnership with Harley-Davidson is the culmination of two heritage brands celebrating their commitment to authenticity and honoring those who forge their own path, on and off the road."
Winning is not a birthright; it's about an all-in mindset, celebrated through both actions and attire. This passion drives the new Champion x Harley-Davidson® assortment, blending rugged durability with the comfort of favorite products.
Visit h-d.com/champion to shop now or find a local dealership. Online orders available in the
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
About Champion® Athleticwear
Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Today, as a lifestyle brand born from sport, Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers. Beyond its products, the brand's mission is to provide every Champion a canvas to live their true purpose; rooted in the belief that champions are defined not by what they make, but by what they do with it. Champion wants to inspire others to not just win, but to Champion a better tomorrow, and is dedicated to supporting creators by giving them a platform to tell their stories, support their values, and communities.
Champion apparel can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, visit us at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of HanesBrands (NYSE:HBI).
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SOURCE Harley-Davidson
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