HanesBrands Names Jane Newman Chief Design Officer, Global Innerwear
HanesBrands (NYSE: HBI) has appointed Jane Newman as the chief design officer for global innerwear. Newman will oversee innovation and design across various brands including Hanes, Bonds, and Maidenform. Her leadership is expected to enhance the company's growth strategy, particularly for U.S. innerwear brands. CEO Steve Bratspies emphasized the importance of focusing on global strengths to drive brand development. Newman, with over three decades of experience, has a proven record in product innovation and sustainability, which aligns with HanesBrands' commitment to responsible design.
- Appointment of Jane Newman as chief design officer for global innerwear.
- Newman's leadership expected to drive growth for U.S. innerwear brands.
- Focus on innovation and sustainability in product design.
- None.
HanesBrands (NYSE: HBI), a leading global marketer of branded everyday apparel, today announced that Jane Newman has been named chief design officer, global innerwear.
Jane Newman has been named chief design officer, global innerwear, for HanesBrands. She will be responsible for delivering innovative products across HBI’s innerwear brands, including Hanes, Bonds, Maidenform, DIM, Bali, Playtex, Bras N Things and Berlei. (Photo: Business Wire)
Newman will lead design for the company’s global innerwear organization, which was recently created to leverage design, innovation and consumer insights around the world. She will be responsible for delivering innovative products across HBI’s innerwear brands, including Hanes, Bonds, Maidenform, DIM, Bali, Playtex, Bras N Things and Berlei.
“Transforming the organization to leverage our strengths, ensure focus and build global brands is key to our Full Potential plan,” said Steve Bratspies, HanesBrands CEO. “Jane’s leadership has been instrumental in driving growth in Australasia. Her experience and consumer focus will enable us to unlock the enormous growth opportunities of our U.S. innerwear brands.”
Newman, who will be based in New York, will report to Joe Cavaliere, group president, global innerwear.
“Jane brings vast knowledge of the global consumer landscape and innerwear category, as well as an outstanding record of product innovation and design that attracts younger consumers,” Cavaliere said. “She has also been extremely successful in embedding sustainability into product design, which is something we are deeply committed to as a company. I’m thrilled to have Jane leading design for our global innerwear team and look forward to working with her as we build our brands.”
Newman brings three decades of experience leading design, product development and innovation to her new role. She joined the company in 2004 as head of design for Bonds. She has since held other positions, including Hanes Australasia’s creative director, a role in which she led the design, product development, research and development and quality assurance teams.
Newman holds a bachelor’s degree in design, fashion and textiles from the University of Technology in Sydney.
HanesBrands
HanesBrands, based in Winston-Salem, N.C., is a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific. The company sells its products under some of the world’s strongest apparel brands, including Hanes, Champion, Bonds, Maidenform, DIM, Bali, Playtex, Bras N Things, Nur Die/Nur Der, Alternative, L’eggs, JMS/Just My Size, Lovable, Wonderbra, Berlei and Gear for Sports. The company sells T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and activewear produced in the company’s low-cost global supply chain. A Fortune 500 company and member of the S&P 500 stock Index (NYSE: HBI), Hanes has approximately 61,000 employees in more than 40 countries. For more information, visit the company’s corporate website at www.Hanes.com/corporate and newsroom at https://newsroom.hanesbrands.com/. Connect with the company via social media: Twitter (@hanesbrands), Facebook (www.facebook.com/hanesbrandsinc), Instagram (@hanesbrands), and LinkedIn (@Hanesbrandsinc).
View source version on businesswire.com: https://www.businesswire.com/news/home/20210303005620/en/
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