HanesBrands and TCU Extend Long-Term Apparel Partnership

Rhea-AI Summary

HanesBrands (NYSE:HBI) has announced a five-year extension of its partnership with Texas Christian University (TCU). This renewal grants HanesBrands the exclusive rights to manufacture and sell Horned Frog fanwear in the mass retail channel.

TCU is among over two dozen elite schools with exclusive mass retail partnerships with HanesBrands, including Florida State, Penn State, the University of Michigan, Clemson University, and Auburn University. Additionally, more than a dozen top universities have primary apparel partnerships with HanesBrands.

John Fryer, President of Licensed Sports Apparel at HanesBrands, emphasized the company’s commitment to TCU fans, students, and alumni, highlighting the quality and innovation in their products. TCU's Deputy Athletics Director, Ryan Peck, expressed satisfaction with the partnership, citing positive feedback from the fan base.

HanesBrands, known for its global apparel and commitment to sustainability, includes brands such as Champion, Hanes, Alternative Apparel, and ComfortWash in its collegiate apparel program.

Positive

• Five-year extension of partnership with TCU.
• Exclusive rights to manufacture and sell Horned Frog fanwear.
• Partnerships with over two dozen elite schools, including Florida State, Penn State, University of Michigan, Clemson, and Auburn.
• Positive feedback from TCU fans regarding product quality and price.
• HanesBrands includes popular brands like Champion, Hanes, Alternative Apparel, and ComfortWash in its collegiate apparel program.
• HanesBrands' commitment to sustainability and ethical business practices.
• Strong reputation for workplace quality, employing 48,000 associates in 30 countries.

Negative

• No specific financial figures or growth metrics provided.
• Potential overreliance on collegiate partnerships without diversification.

WINSTON-SALEM, N.C.--(BUSINESS WIRE)-- HanesBrands (NYSE:HBI), the world’s largest supplier of collegiate fan apparel, announces a five-year extension of its current partnership with TCU, renewing the exclusive rights to manufacture and sell Horned Frog fanwear in the mass retail channel.

HanesBrands (NYSE:HBI), the world’s largest supplier of collegiate fan apparel, announces a five-year extension of its current partnership with TCU, renewing the exclusive rights to manufacture and sell Horned Frog fanwear in the mass retail channel. (Graphic: Business Wire)

TCU is one of more than two dozen elite schools that have exclusive mass retail partnerships with HanesBrands, including Florida State, Penn State, the University of Michigan, Clemson University and Auburn University. In addition, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University and the University of Georgia.

“We’re proud to continue our support of TCU fans, students and alumni,” said John Fryer, HanesBrands President of Licensed Sports Apparel. “TCU is known for its Texas-sized school spirit, exceptional athletics and devoted fanbase. It’s a thrill to be a part of this community, and we appreciate the opportunity to provide quality, innovative products to Horned Frog fans.”

The partnership extension with HanesBrands was completed in conjunction with the university’s exclusive licensing agent, CLC.

“We are very proud to continue our relationship with HanesBrands. Our fan base has always provided positive feedback on the products produced by HanesBrands, including selection offerings, quality and price points. We have a lot of momentum in our athletics program and that includes the demand for TCU apparel across the country,” said Ryan Peck, TCU Deputy Athletics Director for External Affairs. “We are most appreciative to have TCU and HanesBrands synonymous with each other.”

HanesBrands, a global apparel company, is renowned for its world-class, in-house design expertise, manufacturing proficiency and commitment to sustainability. In addition to Champion® and Hanes®, the eco-forward Alternative Apparel® brand and ComfortWash® brand are also included in the company’s collegiate apparel program.

About HanesBrands

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one national bra brand. HBI employs 48,000 associates in approximately 30 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its Full Potential and deliver long-term growth that benefits all of its stakeholders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240516884351/en/

Nicole Ducouer (336) 986-7090

Source: HanesBrands

FAQ

What is the recent partnership extension between HanesBrands and TCU?

HanesBrands has announced a five-year extension of its partnership with TCU, allowing them exclusive rights to manufacture and sell Horned Frog fanwear in the mass retail channel.

Which universities have exclusive mass retail partnerships with HanesBrands?

HanesBrands has exclusive mass retail partnerships with numerous elite schools, including Florida State, Penn State, University of Michigan, Clemson University, and Auburn University.

What feedback has TCU received about HanesBrands products?

TCU's fan base has provided positive feedback on HanesBrands' products, particularly regarding selection offerings, quality, and price points.

What are some of the brands included in HanesBrands' collegiate apparel program?

The collegiate apparel program of HanesBrands includes brands like Champion, Hanes, Alternative Apparel, and ComfortWash.

How many people are employed by HanesBrands globally?

HanesBrands employs 48,000 associates across approximately 30 countries.