Champion® Athleticwear Rewards Fans by Letting Them Swap Any Hoodie for a New Champion Hoodie … For Free

Rhea-AI Summary

Champion announced its inaugural nationwide Hoodie Swap event on November 19, allowing fans to exchange any pre-owned hoodie for a new Champion hoodie for free at participating stores. This promotion celebrates Champion’s legacy as the inventor of the hoodie. The event will run from 11:00 am to 2:00 pm, or while supplies last, with a limit of one swap per customer. Additionally, Champion will donate all swapped hoodies to Refried Apparel for sustainable repurposing, aligning with the brand's commitment to social responsibility.

Positive

• Nationwide promotional event may increase brand visibility and customer engagement.
• Free exchange enhances customer loyalty and fosters consumer goodwill.
• Donation of swapped hoodies to Refried Apparel supports sustainability initiatives.

Negative

• None.

In the next chapter of its “Be Your Own” campaign, Champion’s National Hoodie Swap lets fans swap any pre-owned pretender hoodie for the OG on November 19th

WINSTON SALEM, N.C.--(BUSINESS WIRE)-- Champion is rewarding fans this weekend with the launch of the inaugural nationwide “Hoodie Swap” on November 19. Fans can “swap” any pre-owned pretender hoodie for a NEW Champion hoodie for FREE at participating Champion stores and outlet locations, just in time for the holiday gifting season.

On November 19, Champion will reward fans with a National Hoodie Swap that lets them "swap" any pre-owned pretender hoodie for a NEW Champion hoodie for FREE at participating Champion stores and outlet locations. (Graphic: Business Wire)

As the inventor of the hoodie more than 80 years ago, Champion sets the standard for excellence in all hoodies, defining personal style from the sidelines to the streets.

“The Champion Hoodie Swap rewards our fans, letting everyone trade in any pre-owned pretender hoodie for a free Champion hoodie,” said John Shumate, Vice President of Global Marketing, Champion. “It’s our way of celebrating Champion’s role as a style icon.”

The Champion Hoodie Swap is available from 11:00 am to 2:00 pm or while supplies last. Limit one swap per customer.

To keep up the spirit of giving, Champion is donating all swapped hoodies to Refried Apparel, a sustainable lifestyle brand that will turn the hoodie materials into new, unique, handcrafted garments. Champion fans can feel good about doing good, while sporting the only real hoodie that exists today.

Champion’s first-ever Global Culture Consultant, Saweetie, will be the first to swap a pre-owned hoodie in her hometown of Los Angeles at the Champion Heritage Store, motivating fans to follow suit on November 19th.

“I’ve been a fan of Champion since high school when I fell in love with the comfort, style and fit of my first-ever Champion hoodie,” said Saweetie. “As a collector of hoodies, there’s nothing like the quality of a Reverse Weave. I’m excited to be a part of the brand’s Hoodie Swap to help outfit the nation in this iconic staple.”

Participating Champion store and Champion outlet Hoodie Swap Locations:
California			Louisiana		New York
La Brea			Gonzales		Broadway
Citadel					Niagara Falls
Gilroy			Massachusetts		Riverhead
Livermore			Newbury		Waterloo
			Wrentham
Colorado			Lee		North Carolina
Thornton					Nags Head
			Maine		Smithfield
Delaware			Kittery Outlet		Winston-Salem
Rehoboth Beach Outlet
			Michigan		Pennsylvania
Florida			Auburn Hills		Hershey
Miami					Philadelphia
Orlando			Nevada
Sunrise			Las Vegas		South Carolina
			Las Vegas North		N Myrtle Beach
Illinois			Las Vegas South
Wicker Park					Texas
Aurora Il			New Hampshire		San Marcos
Rosemont			Tilton Outlet		Allen
Indiana			New Jersey		Virginia
Michigan City Outlet			Jackson		Leesburg
			Tinton Falls Outlet
					Washington
					Tulalip

To learn more about Champion hoodies, please visit Champion Hoodie HQ.

ABOUT CHAMPION® ATHLETICWEAR:

Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers and believes that Champions are defined by how they carry themselves in sports and beyond. Champion apparel can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, visit us at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of HanesBrands (NYSE:HBI).

View source version on businesswire.com: https://www.businesswire.com/news/home/20221114005608/en/

Jamie Wallis

Hanesbrands

Jamie.Wallis@hanes.com



Stephanie Lett

Citizen Relations

Stephanie.lett@citizenrelations.com

Source: HanesBrands

FAQ

What is the Champion Hoodie Swap event and when is it?

The Champion Hoodie Swap event allows fans to exchange any pre-owned hoodie for a new Champion hoodie for free on November 19 from 11:00 am to 2:00 pm.

Where can I participate in the Champion Hoodie Swap?

Participating Champion stores and outlet locations across the country will host the Hoodie Swap event.

What happens to the hoodies swapped at the event?

All swapped hoodies will be donated to Refried Apparel, a brand that repurposes materials into new garments.

Is there a limit to how many hoodies I can swap during the event?

Yes, there is a limit of one swap per customer during the Champion Hoodie Swap event.

Who is leading the Champion Hoodie Swap event?

Champion’s first-ever Global Culture Consultant, Saweetie, will be the first to swap a hoodie at the event in Los Angeles.