Billboards to Bags: Bonds and Bugskin Partner to Upcycle Campaign Materials
Bonds, an Australian brand owned by HanesBrands (HBI), has partnered with Melbourne-based label Bugskin to transform their 'As Worn By Us' campaign billboards into edition tote bags. The initiative, launched following their April 2024 national campaign featuring over 100 portraits of Australians wearing Bonds products, demonstrates the company's commitment to sustainability and waste reduction. Bugskin takes approximately four weeks to create 100 bags from the recycled billboards, using silver hardware, seatbelt straps, and PVC in the manufacturing process.
Bonds, un marchio australiano di proprietà di HanesBrands (HBI), ha fatto squadra con il marchio di Melbourne Bugskin per trasformare i loro manifesti della campagna 'As Worn By Us' in borse tote edizione limitata. L'iniziativa, lanciata dopo la loro campagna nazionale di aprile 2024 che presenta oltre 100 ritratti di australiani che indossano prodotti Bonds, dimostra l'impegno dell'azienda verso la sostenibilità e la riduzione dei rifiuti. Bugskin impiega circa quattro settimane per creare 100 borse a partire dai manifesti riciclati, utilizzando hardware in argento, cinghie da sedile e PVC nel processo produttivo.
Bonds, una marca australiana de propiedad de HanesBrands (HBI), ha colaborado con la etiqueta de Melbourne Bugskin para transformar sus carteles de la campaña 'As Worn By Us' en bolsas tote de edición especial. La iniciativa, lanzada tras su campaña nacional de abril de 2024 que presenta más de 100 retratos de australianos vistiendo productos de Bonds, demuestra el compromiso de la empresa con la sostenibilidad y la reducción de residuos. Bugskin tarda aproximadamente cuatro semanas en crear 100 bolsas a partir de los carteles reciclados, usando herrajes de plata, correas de cinturón de seguridad y PVC en el proceso de fabricación.
Bonds는 HanesBrands (HBI) 소속의 호주 브랜드로, 멜버른에 본사를 둔 라벨 Bugskin과 협력하여 'As Worn By Us' 캠페인의 광고판을 한정판 토트백으로 변환하였습니다. 이 이니셔티브는 2024년 4월에 시작된 전국 캠페인에 따른 것으로, 100명 이상의 호주인이 Bonds 제품을 착용한 초상화를 특징으로 하여, 회사의 지속 가능성과 폐기물 감소에 대한 헌신을 보여줍니다. Bugskin은 재활용된 광고판으로부터 100개의 가방을 만드는 데 약 4주가 소요되며, 제조 과정에서 은색 하드웨어, 안전벨트 스트랩 및 PVC를 사용합니다.
Bonds, une marque australienne appartenant à HanesBrands (HBI), a fait équipe avec la marque basée à Melbourne Bugskin pour transformer les panneaux d'affichage de leur campagne 'As Worn By Us' en sacs fourre-tout en édition limitée. L'initiative, lancée à la suite de leur campagne nationale d'avril 2024 présentant plus de 100 portraits d'Australiens portant des produits Bonds, démontre l'engagement de l'entreprise envers la durabilité et la réduction des déchets. Bugskin met environ quatre semaines à créer 100 sacs à partir des panneaux recyclés, en utilisant de quincaillerie argentée, des sangles de ceinture de sécurité et du PVC dans le processus de fabrication.
Bonds, eine australische Marke im Besitz von HanesBrands (HBI), hat sich mit dem in Melbourne ansässigen Label Bugskin zusammengeschlossen, um die Plakate ihrer Kampagne 'As Worn By Us' in limitierte Einkaufstaschen zu verwandeln. Die Initiative wurde nach ihrer nationalen Kampagne im April 2024 gestartet, die über 100 Porträts von Australiern zeigt, die Produkte von Bonds tragen, und zeigt das Engagement des Unternehmens für Nachhaltigkeit und Abfallvermeidung. Bugskin benötigt etwa vier Wochen, um 100 Taschen aus den recycelten Plakaten herzustellen, wobei silberne Hardware, Sicherheitsgurtgurte und PVC im Herstellungsprozess verwendet werden.
- Implementation of sustainable practices through upcycling marketing materials
- Brand strengthening initiative in the Australian market
- Zero-waste circular economy advancement
- None.
NORTHAMPTON, MA / ACCESSWIRE / November 19, 2024 / HanesBrands
Through an innovative partnership, Bonds' campaign materials have been recycled and reborn into one-of-a-kind tote bags, giving Australians one more way to wear the beloved brand.
Originally published on HBI Sustains
As an Australian staple since 1915, chances are there's only one degree of separation between Aussies when it comes to wearing Bonds. "As Worn By Us," their national campaign unveiled in April 2024, illustrates how Bonds products can be found in almost every Australian's underwear or sock drawer - from newborns to 100-year-olds.
To support the campaign launch, the brand captured a series of more than 100 portraits of Australians in their lived-in Bonds, sharing unique stories and snapshots from their everyday lives, which were created into billboards and plastered across the country.
Continuously setting new standards for design and innovation, Bonds partnered with Melbourne-based, multifaceted label, Bugskin, to upcycle these billboards into limited edition, unique tote bags.
"Showcasing some of the diverse population featured in the ‘As Worn By Us' campaign through the one-of-a-kind tote bags further celebrates the individuality we have in this nation," said Kedda Ghazarian, head of marketing - Bonds.
From sourcing the billboards to unveiling the final products, it takes around four weeks to complete a full collection of 100 bags. The billboards are open and cut into manageable pieces and then the panels are uniquely combined and sewn together using silver hardware, seatbelt straps and PVC.
"Partnering with such an iconic Aussie brand and a household name is such an honor. Together, we highlight the beauty of personal expression, and the strength found in diversity, fostering a culture where everyone feels valued and included," said Bugskin Founder Nick Chin.
This initiative helps Bonds live its purpose and reduce its impact on the planet by diverting the billboard waste from landfills.
Bonds' sustainability action is a good representative of how HanesBrands is having an impact on the environment, moving toward a zero-waste circular economy.
View additional multimedia and more ESG storytelling from HanesBrands on 3blmedia.com.
Contact Info:
Spokesperson: HanesBrands
Website: https://www.3blmedia.com/profiles/hanesbrands
Email: info@3blmedia.com
SOURCE: HanesBrands
View the original press release on accesswire.com
FAQ
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