Berlei and BCNA Mark 20 Years of Breast Cancer Support
Berlei, a HanesBrands Australian brand, celebrates 20 years of partnership with Breast Cancer Network of Australia (BCNA). Since 2004, the collaboration has raised $15 million for breast cancer support and distributed 220,000 My Care Kits containing post-surgery recovery bras. The Pink Bra Collection, launched annually in October, donates $10 from each sale to BCNA. The initiative is expanding with a new recovery bra design featuring soft viscose bamboo material, form pockets, and adaptable closures. This effort aligns with HanesBrands' goal to improve 10 million lives by 2030.
Berlei, un marchio australiano di HanesBrands, celebra 20 anni di partnership con il Breast Cancer Network of Australia (BCNA). Dal 2004, questa collaborazione ha raccolto 15 milioni di dollari per il supporto contro il cancro al seno e distribuito 220.000 My Care Kits contenenti reggiseni per il recupero post-operatorio. La Pink Bra Collection, lanciata annualmente in ottobre, dona 10 dollari da ogni vendita a BCNA. L'iniziativa si sta espandendo con un nuovo design di reggiseno per il recupero, realizzato in morbido materiale di bambù viscosa, con tasche per la forma e chiusure adattabili. Questo impegno si allinea con l'obiettivo di HanesBrands di migliorare la vita di 10 milioni di persone entro il 2030.
Berlei, una marca australiana de HanesBrands, celebra 20 años de asociación con el Breast Cancer Network of Australia (BCNA). Desde 2004, la colaboración ha recaudado 15 millones de dólares para el apoyo al cáncer de mama y ha distribuido 220,000 My Care Kits que contienen sujetadores para la recuperación postquirúrgica. La Pink Bra Collection, lanzada anualmente en octubre, dona 10 dólares de cada venta a BCNA. La iniciativa se está expandiendo con un nuevo diseño de sujetador para la recuperación que presenta un suave material de bambú viscosa, bolsillos para la forma y cierres adaptables. Este esfuerzo se alinea con el objetivo de HanesBrands de mejorar 10 millones de vidas para 2030.
Berlei는 HanesBrands의 호주 브랜드로, Breast Cancer Network of Australia (BCNA)와의 20년 파트너십을 기념합니다. 2004년 이후 이 협력은 유방암 지원을 위해 1500만 달러를 모금하고 22만 개의 My Care Kits를 배포했습니다. 매년 10월에 출시되는 Pink Bra Collection은 판매당 10달러를 BCNA에 기부합니다. 이 이니셔티브는 부드러운 비스코스 대나무 소재와 형태를 잡을 수 있는 포켓, 조정 가능한 클로저가 특징인 새로운 회복용 브라 디자인으로 확장되고 있습니다. 이 노력은 2030년까지 1000만 개의 삶을 개선하겠다는 HanesBrands의 목표와 일치합니다.
Berlei, une marque australienne de HanesBrands, célèbre 20 ans de partenariat avec le Breast Cancer Network of Australia (BCNA). Depuis 2004, cette collaboration a permis de récolter 15 millions de dollars pour le soutien au cancer du sein et a distribué 220 000 My Care Kits contenant des soutiens-gorge de récupération postchirurgicale. La Pink Bra Collection, lancée chaque année en octobre, reverse 10 dollars à BCNA pour chaque vente. L'initiative s'élargit avec un nouvel design de soutien-gorge de récupération en doux matériau en bambou viscose, avec des poches pour la forme et des fermetures ajustables. Cet effort s'inscrit dans l'objectif de HanesBrands d'améliorer 10 millions de vies d'ici 2030.
Berlei, eine australische Marke von HanesBrands, feiert 20 Jahre Partnerschaft mit dem Breast Cancer Network of Australia (BCNA). Seit 2004 hat die Zusammenarbeit 15 Millionen Dollar für die Unterstützung von Brustkrebs gesammelt und 220.000 My Care Kits mit Post-Operations-BHs verteilt. Die Pink Bra Collection, die jährlich im Oktober lanciert wird, spendet 10 Dollar von jedem Verkauf an die BCNA. Die Initiative wird mit einem neuen Design des Erholungs-BHs, das aus weichem Viskose-Bambusmaterial besteht, Formtaschen und anpassbaren Verschlüssen besteht, erweitert. Dieses Engagement steht im Einklang mit dem Ziel von HanesBrands, bis 2030 das Leben von 10 Millionen Menschen zu verbessern.
- Partnership has raised $15 million for breast cancer support
- Distributed 220,000 My Care Kits across Australia
- $10 per Pink Bra Collection item sold generates recurring donation revenue
- None.
Over the last two decades, Berlei, one of HanesBrands' Australian heritage brands, and the Breast Cancer Network of Australia, have partnered with the goal of making sure no one faces breast cancer alone.
NORTHAMPTON, MA / ACCESSWIRE / November 4, 2024 / HanesBrands
Originally published on HBISustains.com
In 2004, Berlei partnered with the Breast Cancer Network of Australia (BCNA) with an aim of raising awareness and support for those diagnosed with breast cancer. For the last few years, every October, the Pink Bra Collection launches, and
In 2005, My Care Kits (MCKs) were introduced and distributed. These thoughtfully curated packages include a Berlei post-surgery recovery bra for support during the initial 12 weeks after breast cancer surgery and during radiation, along with soft forms and essential resources to navigate a challenging time.
To date,
"My Care Kits serve as a stepping stone during a healing journey," said Demi Ross, brand manager - Berlei Marketing. "This year, we are excited to expand the reach of the MCKs and introduce a new recovery bra design."
Available in black or nude, these bras are made of soft viscose bamboo, with spacious pockets for soft forms, front and back closures for easy dressing, and a flexible band that accommodates any dressings or tubes around the surgery area.
At HanesBrands, we are contributing to improving the lives of at least 10 million people by 2030. Read more about our sustainability goals.
View additional multimedia and more ESG storytelling from HanesBrands on 3blmedia.com.
Contact Info:
Spokesperson: HanesBrands
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SOURCE: HanesBrands
View the original press release on accesswire.com
FAQ
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