Bali, America’s Number One National Bra Brand, Launches Bali Breathe, a New Era of Comfort and Elegance in Innerwear
Bali, America's top national bra brand, has launched Bali Breathe, a new collection of innerwear focusing on comfort and elegance. The line includes bras, underwear, and shapewear made with breathable, luxurious fabrics. Prices range from $13 to $48, with sizes from S to 2XL for underwear and bras, and up to 3XL for shapewear.
The collection features full-coverage styles with luxe cotton modal fabric and smooth stretch lace. A marketing campaign by BARKER, directed by Ali Kerr, will run across various digital platforms. Bali is part of HanesBrands (NYSE: HBI), a global apparel company known for comfort, quality, and value.
Bali, il marchio di reggiseni numero uno in America, ha lanciato Bali Breathe, una nuova collezione di intimo che si concentra sul comfort e sull'eleganza. La linea include reggiseni, biancheria intima e shapewear realizzati con tessuti traspiranti e lussuosi. I prezzi variano da $13 a $48, con taglie che vanno dalla S alla 2XL per biancheria intima e reggiseni, e fino alla 3XL per lo shapewear.
La collezione presenta stili a copertura totale con un elegante tessuto di cotone modal e pizzo elasticizzato smussato. Una campagna di marketing realizzata da BARKER, diretta da Ali Kerr, sarà presente su varie piattaforme digitali. Bali fa parte di HanesBrands (NYSE: HBI), un'azienda globale di abbigliamento conosciuta per comfort, qualità e valore.
Bali, la principal marca de sujetadores en América, ha lanzado Bali Breathe, una nueva colección de ropa interior centrada en la comodidad y la elegancia. La línea incluye sujetadores, ropa interior y shapewear hechos con tejidos lujosos y transpirables. Los precios oscilan entre $13 y $48, con tallas que van de la S a la 2XL para sujetadores y ropa interior, y hasta la 3XL para shapewear.
La colección presenta estilos de cobertura total con elegante tela de modal de algodón y encaje elástico suave. Una campaña de marketing de BARKER, dirigida por Ali Kerr, se llevará a cabo en varias plataformas digitales. Bali es parte de HanesBrands (NYSE: HBI), una empresa global de confección conocida por su comodidad, calidad y valor.
발리, 미국의 주요 브래지어 브랜드 중 하나가 Bali Breathe라는 새로운 이너웨어 컬렉션을 출시했습니다. 이 컬렉션은 편안함과 우아함에 중점을 두고 있으며, 브래지어, 속옷 및 쉐이프웨어가 통기성이 좋은 고급 원단으로 만들어졌습니다. 가격은 $13에서 $48까지 다양하며, 속옷과 브래지어는 S부터 2XL까지, 쉐이프웨어는 최대 3XL까지 제공됩니다.
이 컬렉션은 럭셔리 코튼 모달 원단과 부드러운 스트레치 레이스로 된 풀 커버리지 스타일을 특징으로 합니다. Ali Kerr가 지휘하는 BARKER의 마케팅 캠페인이 다양한 디지털 플랫폼에서 진행될 예정입니다. 발리는 HanesBrands (NYSE: HBI)의 일부로, 편안함, 품질 및 가치를 잘 알려진 글로벌 의류 회사입니다.
Bali, la principale marque de soutien-gorge en Amérique, a lancé Bali Breathe, une nouvelle collection de lingerie axée sur le confort et l'élégance. La ligne comprend des soutiens-gorge, de la lingerie et des shapewear fabriqués avec des tissus respirants et luxueux. Les prix varient de $13 à $48, avec des tailles allant de S à 2XL pour la lingerie et les soutiens-gorge, et jusqu'à 3XL pour le shapewear.
La collection propose des styles à couverture intégrale en tissu modal de coton de luxe et en dentelle stretch lisse. Une campagne de marketing par BARKER, dirigée par Ali Kerr, sera diffusée sur diverses plateformes numériques. Bali fait partie de HanesBrands (NYSE: HBI), une entreprise mondiale de vêtements reconnue pour son confort, sa qualité et sa valeur.
Bali, die führende BH-Marke in Amerika, hat Bali Breathe eingeführt, eine neue Kollektion von Unterwäsche, die den Fokus auf Komfort und Eleganz legt. Die Linie umfasst BHs, Unterwäsche und Shapewear, die aus atmungsaktiven, luxuriösen Stoffen hergestellt werden. Die Preise liegen zwischen $13 und $48, mit Größen von S bis 2XL für Unterwäsche und BHs, und bis zu 3XL für Shapewear.
Die Kollektion bietet voll bedeckende Stile aus hochwertigem Baumwollmodalstoff und glattem Stretch-Spitzenmaterial. Eine von BARKER geleitete Marketingkampagne unter der Regie von Ali Kerr wird auf verschiedenen digitalen Plattformen laufen. Bali ist Teil von HanesBrands (NYSE: HBI), einem globalen Bekleidungsunternehmen, das für Komfort, Qualität und Wert bekannt ist.
- Bali is America's number one national bra brand, indicating strong market position
- Launch of new Bali Breathe collection could potentially boost sales and market share
- Wide size range (S-3XL) caters to diverse customer base
- Multi-channel marketing campaign could increase brand visibility and sales
- None.
At Last, Intimates That Offer a Sanctuary on Your Skin Every Day of the Week
“Bali Breathe offers our consumers meticulous craftsmanship ensuring a perfect fit, while offering elegance and unmatched comfort,” said Jane Newman, Chief Design Officer, Global Innerwear for HanesBrands. “This collection represents a significant revitalization of our innerwear, pushing boundaries with luscious fabrics, classy cuts, and delicate yet supportive designs to meet our consumers’ evolving needs, while continuing to deliver the comfort and quality they expect from America’s #1 bra brand.”
Bali Breathe, where breathable meets breathtaking, consists of six styles across underwear, bras, and shapewear in quietly luxurious neutrals and colors, ranging in price from
Featuring full-coverage underwear and bras, Bali Breathe provides unmatched support while maintaining an ultra-soft feel. Luxe cotton modal fabric caresses the skin while smooth stretch lace adds a touch of femininity. Breathable comfort is infused in practical design, offering supportive silhouettes in a look that screams ‘quiet luxury.’
"Bali Breathe marks a new age of comfort and elegance in innerwear, delivering the quality and support our customers know and expect with a luxurious softness and modern femininity,” said Dawn Hedgepeth, CMO HanesBrands. “Bali has an unmatched dedication to affordable style, and this new collection delivers that with the essence of luxury, ensuring our consumers feel confident and beautiful, without compromise."
The Bali Breathe campaign was conceived by BARKER and shot in
About
About HanesBrands
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality, and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240801677981/en/
Nicole Ducouer, HanesBrands
Nicole.ducouer@hanes.com
Source: HanesBrands
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