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Happy Belly's HEAL Wellness QSR Signs 40-Unit Area Development Agreement in Ontario with Seasoned Developer

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Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) has signed a significant area development agreement for its Heal Wellness brand in Ontario. The deal, signed on July 23rd, 2024, involves opening 40 franchised restaurants in the province, focusing on fresh smoothie bowls, acai bowls, and smoothies.

This agreement is part of Happy Belly's strategy to accelerate growth in the health and wellness category, which is described as one of the fastest-growing sectors in the restaurant industry. The area developer, Scott Grandin, is praised for his expertise in brand development in Ontario.

Happy Belly now has a total of 366 contractually committed retail locations in its portfolio, including 90 for Heal alone. The company is actively working on sourcing real estate, evaluating franchisee applications, and collaborating with area developers to expand its asset-light franchising model across Canada.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ha firmato un importante accordo di sviluppo territoriale per il suo marchio Heal Wellness in Ontario. L'accordo, firmato il 23 luglio 2024, prevede l'apertura di 40 ristoranti in franchising nella provincia, con un focus su ciotole di smoothie freschi, ciotole di acai e smoothie.

Questo accordo fa parte della strategia di Happy Belly di accelerare la crescita nella categoria salute e benessere, che è considerata uno dei settori in più rapida crescita nell'industria della ristorazione. Lo sviluppatore dell'area, Scott Grandin, è lodato per la sua esperienza nello sviluppo del marchio in Ontario.

Happy Belly ora conta un totale di 366 location retail contrattualmente impegnate nel suo portafoglio, di cui 90 per Heal da sole. L'azienda sta lavorando attivamente per reperire immobili, valutare le domande dei franchisee e collaborare con gli sviluppatori di area per espandere il suo modello di franchising leggero in tutto il Canada.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ha firmado un importante acuerdo de desarrollo territorial para su marca Heal Wellness en Ontario. El acuerdo, firmado el 23 de julio de 2024, implica la apertura de 40 restaurantes franquiciados en la provincia, centrándose en tazones de batidos frescos, tazones de acai y batidos.

Este acuerdo es parte de la estrategia de Happy Belly para acelerar el crecimiento en la categoría de salud y bienestar, que se describe como uno de los sectores de más rápido crecimiento en la industria de restaurantes. El desarrollador del área, Scott Grandin, es elogiado por su experiencia en desarrollo de marcas en Ontario.

Happy Belly ahora tiene un total de 366 ubicaciones retail comprometidas contractualmente en su cartera, incluyendo 90 para Heal por sí solas. La empresa está trabajando activamente en la búsqueda de propiedades, evaluando las solicitudes de franquiciados y colaborando con desarrolladores de área para expandir su modelo de franquicias ligero en todo Canadá.

해피 벨리 푸드 그룹 주식회사 (CSE: HBFG) (OTCQB: HBFGF)는 온타리오의 힐 웰니스 브랜드를 위한 중요한 지역 개발 계약을 체결했습니다. 이 계약은 2024년 7월 23일에 서명되었으며, 지방에 40개의 프랜차이즈 레스토랑을 열 예정이며, 신선한 스무디 볼, 아사이 볼, 스무디에 중점을 두고 있습니다.

이번 계약은 해피 벨리의 건강 및 웰빙 범주에서 성장 가속화를 위한 전략의 일환으로, 이는 외식 산업에서 가장 빠르게 성장하는 분야 중 하나로 설명됩니다. 지역 개발자 스코트 그랜딘은 온타리오에서 브랜드 개발에 대한 그의 전문성으로 칭송받고 있습니다.

해피 벨리는 현재 366개의 계약상 의무가 있는 소매 위치를 보유하고 있으며, 그 중 90개가 힐 브랜드입니다. 이 회사는 부동산 소싱, 프랜차이즈 지원자 평가 및 지역 개발자와의 협력을 통해 캐나다 전역에서 자산 경량 프랜차이징 모델을 확장하기 위해 적극적으로 작업하고 있습니다.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) a signé un accord de développement territorial significatif pour sa marque Heal Wellness en Ontario. L'accord, signé le 23 juillet 2024, implique l'ouverture de 40 restaurants franchisés dans la province, en se concentrant sur des bols de smoothies frais, des bols d'acai et des smoothies.

Ce contrat fait partie de la stratégie de Happy Belly pour accélérer la croissance dans le secteur de la santé et du bien-être, qui est décrit comme l'un des secteurs à la croissance la plus rapide dans l'industrie de la restauration. Le développeur régional, Scott Grandin, est loué pour son expertise en développement de marque en Ontario.

Happy Belly a désormais un total de 366 emplacements de détail contractuellement engagés dans son portefeuille, dont 90 pour Heal à elle seule. L'entreprise travaille activement à la recherche de biens immobiliers, à l'évaluation des candidatures des franchisés et à la collaboration avec des développeurs régionaux pour étendre son modèle de franchise léger à travers le Canada.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) hat einen bedeutenden Gebietsentwicklungsvertrag für seine Marke Heal Wellness in Ontario unterzeichnet. Der Vertrag, der am 23. Juli 2024 unterzeichnet wurde, umfasst die Eröffnung von 40 Franchise-Restaurants in der Provinz, mit einem Fokus auf frischen Smoothie-Bowls, Acai-Bowls und Smoothies.

Dieses Abkommen ist Teil der Strategie von Happy Belly, das Wachstum im Gesundheits- und Wellnessbereich zu beschleunigen, der als einer der am schnellsten wachsenden Sektoren der Restaurantbranche beschrieben wird. Der Gebietsentwickler Scott Grandin wird für seine Expertise im Brand Development in Ontario gelobt.

Happy Belly hat nun insgesamt 366 vertraglich gebundene Verkaufsstellen in seinem Portfolio, darunter 90 für Heal allein. Das Unternehmen arbeitet aktiv an der Immobilienbeschaffung, bewertet Franchise-Anträge und kooperiert mit Gebietsentwicklern, um sein leichtes Franchising-Modell in Kanada auszubauen.

Positive
  • Signed a 40-unit area development agreement for Heal Wellness in Ontario
  • Total of 366 contractually committed retail locations across all brands
  • 90 locations committed for Heal Wellness brand
  • Six QSR brands currently have new locations under construction across Canada
  • Expansion into the fast-growing health and wellness category
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - July 24, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce it has signed as of July 23rd 2024, an area development agreement for the province of Ontario for the opening of 40 franchised restaurants of Heal Wellness ("Heal"), a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

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Heal Wellness

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"The Health and Wellness category is one of the hottest and fastest-growing sectors in the restaurant industry, and today's announcement signals Happy Belly's commitment to accelerating our growth plans for Heal," said Sean Black, Chief Investment Officer of Happy Belly. "Leveraging our franchising expertise and strategic roadmap, we are rapidly establishing Heal as the leading national smoothie bowl chain across Canada. Our Area Developer, Mr. Scott Grandin, is among the best I have ever worked with and is an expert in brand development in Ontario. This is a significant milestone for Heal and the Happy Belly team as we look to accelerate the growth of Heal. Scott's expertise brings a key element of executable success, enabling Happy Belly to continue its accelerated franchise growth."

"With a total of 366 contractually committed retail locations in the pipeline across all emerging brands in the Happy Belly portfolio, including 90 for Heal alone, our team is diligently sourcing and reviewing real estate locations, evaluating franchisee applications, and collaborating closely with our area developers to accelerate the growth of our asset-light franchising model. Currently, six (6) of our QSR brands have new locations under construction across Canada, some with multiple sites. We anticipate announcing several more openings throughout 2024 as we continue to sign franchise agreements and secure prime real estate locations for our franchisees nationwide. We are just getting started."

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Happy Belly Food Group
Shawn Moniz
Founder, Chief Executive Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/217563

FAQ

How many Heal Wellness franchises will be opened in Ontario according to the new agreement with Happy Belly Food Group (HBFGF)?

According to the area development agreement signed on July 23rd, 2024, 40 franchised Heal Wellness restaurants will be opened in Ontario.

What is the total number of contractually committed retail locations in Happy Belly Food Group's (HBFGF) portfolio as of July 2024?

Happy Belly Food Group has a total of 366 contractually committed retail locations in its portfolio across all its emerging brands.

How many Heal Wellness locations are committed in Happy Belly Food Group's (HBFGF) pipeline?

There are 90 Heal Wellness locations committed in Happy Belly Food Group's pipeline.

Who is the area developer for Heal Wellness in Ontario mentioned in Happy Belly Food Group's (HBFGF) announcement?

The area developer for Heal Wellness in Ontario is Scott Grandin, described as an expert in brand development in the province.

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