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Happy Belly's Smash Burger Brand Rosie's Burgers Secures Real-Estate Location in Toronto's Avenue & Lawrence Neighborhood

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Happy Belly Food Group has secured a new location for Rosie's Burgers at 1542 Avenue Road in Toronto's Avenue & Lawrence neighborhood, set to open in Q2 2025. This marks the second planned corporate Rosie's location for 2025, alongside the Shops of Don Mills location.

Since its acquisition less than a year ago, Rosie's has expanded from two GTA locations to four operational sites across two provinces, with an additional 12 locations either corporate-owned, assigned to franchisees, or under construction. The company has 421 contractually committed retail locations across all Happy Belly Portfolio brands.

Rosie's Burgers is a boutique quick-serve restaurant specializing in smash burgers, poutine, onion rings, and milkshakes. The new location in North Toronto's affluent neighborhood is expected to benefit from the area's dense population and strong delivery potential.

Happy Belly Food Group ha ottenuto una nuova sede per Rosie's Burgers al 1542 Avenue Road nel quartiere Avenue & Lawrence di Toronto, con apertura prevista nel secondo trimestre del 2025. Questo segna la seconda sede aziendale pianificata di Rosie's per il 2025, insieme alla sede nei Shops of Don Mills.

Dal suo acquisto meno di un anno fa, Rosie's è passata da due sedi nella GTA a quattro siti operativi in due province, con altre 12 sedi in fase di apertura, assegnate a franchisee o in costruzione. L'azienda vanta 421 location di vendita contrattualmente impegnate in tutti i marchi del portafoglio Happy Belly.

Rosie's Burgers è un ristorante boutique specializzato in smash burgers, poutine, anelli di cipolla e frullati. Si prevede che la nuova sede nel quartiere benestante del Nord di Toronto benefici della densa popolazione della zona e del forte potenziale di consegna.

Happy Belly Food Group ha asegurado una nueva ubicación para Rosie's Burgers en 1542 Avenue Road en el vecindario de Avenue & Lawrence en Toronto, que se abrirá en el segundo trimestre de 2025. Esta será la segunda ubicación corporativa de Rosie's proyectada para 2025, junto a la de Shops of Don Mills.

Desde su adquisición hace menos de un año, Rosie's ha expandido su presencia de dos a cuatro ubicaciones operativas en la GTA y en dos provincias, con otras 12 ubicaciones ya sea de propiedad corporativa, asignadas a franquiciados o en construcción. La compañía cuenta con 421 ubicaciones minoristas comprometidas contractualmente en todas las marcas del portafolio de Happy Belly.

Rosie's Burgers es un restaurante boutique de servicio rápido especializado en smash burgers, poutine, aros de cebolla y batidos. Se espera que la nueva ubicación en el próspero vecindario del norte de Toronto se beneficie de la densa población del área y del fuerte potencial de entrega.

해피 벨리 푸드 그룹은 토론토의 애비뉴 & 로렌스 지역에 있는 1542 애비뉴 로드에 로지스 버거스의 새로운 위치를 확보했으며, 2025년 2분기에 개장할 예정입니다. 이는 2025년을 위한 로지스의 두 번째 계획된 기업 위치로, 돈 밀스 상점 위치와 함께합니다.

로지가 인수된 지 1년이 되지 않아, 두 개의 GTA 위치에서 네 개의 운영 사이트로 확장되었으며, 추가로 12개의 위치가 기업 소유, 프랜차이즈 할당 또는 건설 중에 있습니다. 회사는 해피 벨리 포트폴리오 브랜드 전반에 걸쳐 계약상으로 보장된 421개의 소매 위치를 보유하고 있습니다.

로지스 버거스는 스매시 버거, 푸틴, 양파 링 및 밀크셰이크를 전문으로 하는 부티크 패스트푸드 레스토랑입니다. 토론토 북부의 부유한 지역에 새롭게 열리는 위치는 이 지역의 밀집된 인구와 강력한 배달 잠재력으로부터 혜택을 볼 것으로 예상됩니다.

Happy Belly Food Group a sécurisé un nouvel emplacement pour Rosie's Burgers au 1542 Avenue Road, dans le quartier Avenue & Lawrence de Toronto, qui devrait ouvrir au deuxième trimestre de 2025. Cela marque le deuxième emplacement prévu pour Rosie's en 2025, en plus de celui des Shops of Don Mills.

Depuis son acquisition il y a moins d'un an, Rosie's est passée de deux emplacements dans la GTA à quatre sites opérationnels dans deux provinces, avec 12 emplacements supplémentaires soit sous propriété corporative, soit attribués à des franchisés, soit en cours de construction. L'entreprise compte 421 emplacements de vente au détail contractuellement engagés dans toutes les marques du portefeuille Happy Belly.

Rosie's Burgers est un restaurant rapide de type boutique spécialisé dans les smash burgers, la poutine, les rondelles d'oignon et les milkshakes. Le nouvel emplacement dans le quartier huppé du nord de Toronto devrait bénéficier d'une population dense dans la région et d'un fort potentiel de livraison.

Happy Belly Food Group hat einen neuen Standort für Rosie's Burgers in der Avenue Road 1542 im Torontoer Stadtteil Avenue & Lawrence gesichert, der im zweiten Quartal 2025 eröffnet werden soll. Dies markiert den zweiten geplanten Unternehmensstandort von Rosie's für 2025, neben dem Standort in den Shops of Don Mills.

Seit seiner Übernahme vor weniger als einem Jahr hat sich die Präsenz von Rosie's von zwei Standorten in der GTA auf vier Betriebsstätten in zwei Provinzen ausgeweitet, mit weiteren 12 Standorten, die entweder im Unternehmensbesitz, an Franchisenehmer vergeben oder im Bau sind. Das Unternehmen verfügt über 421 vertraglich zugesicherte Einzelhandelsstandorte in allen Marken des Happy Belly Portfolios.

Rosie's Burgers ist ein Boutique-Schnellrestaurant, das sich auf Smash Burgers, Poutine, Zwiebelringe und Milchshakes spezialisiert hat. Der neue Standort im wohlhabenden Stadtteil Nord-Torontos wird voraussichtlich von der dichten Bevölkerung der Gegend und dem starken Lieferpotenzial profitieren.

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Toronto, Ontario--(Newsfile Corp. - December 20, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that it has secured a real-estate location for its smash burger brand Rosie's Burgers ("Rosies") located at 1542 Avenue Road, Toronto, Ontario. Rosie's Burgers is a boutique quick serve restaurant ("QSR") brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more.

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Rosie's Burgers 1

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"The Rosie's brand continues to expand across Canada, and today's announcement highlights our ability to secure AAA locations for our emerging brands," said Sean Black, Chief Executive Officer of Happy Belly. "With multiple locations now in construction and more on the way for 2025 we are about to realize significant growth thanks to our ability to open corporate stores as well as franchise locations in parallel paths. This location will be opened and operated corporately which is the second planned corporate Rosie's location for 2025 along side our recently secured Shops of Don Mills location as we look to reinvest the free cash-flow back into the brand to deliver accelerated growth.

"When we acquired Rosie's less than a year ago, the brand was operating just two locations in the GTA and had no franchising program in place. Today, Rosie's has grown to four operational locations across two provinces, with an additional 12 locations either corporate-owned, assigned to franchisees, or under construction. This remarkable growth trajectory demonstrates the strength of the brand, and we have no plans of slowing down."

Ideally situated in North Toronto's affluent Avenue & Lawrence neighborhood, this location is set to open in Q2 2025. It is expected to expand Rosie's customer base in a densely populated area that aligns with the brand's target demographics, offering significant opportunities both in-store and through delivery. Toronto's impressive growth and support for homegrown businesses make it an ideal market for expanding our brands. With its thriving food culture and vibrant dining scene, the city's growing population and enthusiasm for emerging food brands create strong demand for Rosie's delicious burger offerings.

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Rosie's Burgers 2

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"Our overarching strategy has always been to focus on the development and growth of emerging brands within the food sector. Anticipating the continued rollout of our franchising initiative, we expect new locations to contribute to the company's overall revenue and profitability.

"We currently have 421 contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio - whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. At present, several of our restaurant brands are simultaneously under construction, and we are excited to announce openings throughout 2024-2025. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts."

We are just getting started.

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings - we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?

About Happy Belly Food Group

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly Food Group

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email: hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/234649

FAQ

How many Rosie's Burgers locations will be operational after the new Avenue Road store opens?

After the new Avenue Road location opens, Rosie's Burgers will have 17 locations, including 4 currently operational sites and 13 locations in various stages of development or construction.

When will the new Rosie's Burgers location at 1542 Avenue Road, Toronto open?

The new Rosie's Burgers location at Avenue & Lawrence is scheduled to open in Q2 2025.

How many contractually committed retail locations does Happy Belly (HBFGF) have across all brands?

Happy Belly Food Group has 421 contractually committed retail locations across all brands in their portfolio, including locations in development, under construction, or already open.

What is the expansion strategy for Rosie's Burgers under Happy Belly (HBFGF)?

Rosie's Burgers is expanding through both corporate-owned stores and franchising, with a focus on securing AAA locations and quality franchisees across Canada.

How has Rosie's Burgers grown since being acquired by Happy Belly (HBFGF)?

Since acquisition less than a year ago, Rosie's has grown from 2 GTA locations to 4 operational locations across two provinces, with 12 additional locations in various stages of development.

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