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Happy Belly's Heal Wellness QSR Secures 4th Calgary-Based Real-Estate Location at Calgary's University District

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Happy Belly Food Group announced that its Heal Wellness brand has secured its 4th real-estate location in Calgary's University District. This marks the 6th location out of a committed 10 in Alberta. The university's vibrant community of over 33,000 students and 203,000 alumni aligns well with Heal's health-focused menu of smoothies and acai bowls.

The new location is expected to open in Q1 2025. The expansion highlights the success of Happy Belly's franchising program, which offers comprehensive training and resources to franchisees. This growth is expected to accelerate the development of corporate stores and attract more investors.

Positive
  • Secured 4th real-estate location in Calgary's University District.
  • 6th location out of a committed 10 in Alberta for Heal Wellness.
  • University location offers access to 33,000 students and 203,000 alumni.
  • New location expected to open in Q1 2025.
  • Successful franchising program supports efficient business operations.
  • Expansion expected to accelerate corporate store development and attract investors.
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - July 9, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that its multi-unit franchisee has signed a location in Calgary's University District, making this their 6th location of out a committed 10 locations in Alberta for its Heal Wellness brand, a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

"The University of Calgary, with its vibrant campus community of over 33,000 students and 203,000 Alumni, is an ideal location for Heal's menu of smoothies and acai bowls. The diverse and health-conscious student population is always on the lookout for nutritious and convenient meal options that can fit into their busy schedules. Additionally, the university's commitment to wellness and healthy living aligns perfectly with the offerings of Heal, ensuring a steady stream of customers," said Sean Black, Chief Investment Officer of Happy Belly. "The high foot traffic and central location within the campus provide excellent visibility and accessibility, making it a prime spot for attracting students, faculty, and staff looking for a delicious and healthy food option."

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Heal Wellness

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"We anticipate possession to be Q4 2024 and for this location to be opened in Q1 2025. The consistent expansion of our brands across Canada showcases the success of our franchising program. Franchisees gain from comprehensive training, continuous mentorship, and a wide array of resources, enabling them to run their businesses efficiently. The program mitigates the usual risks of entrepreneurship and offers a clear path to profitability, attracting a steady stream of eager investors."

"The rapid expansion of the Heal Wellness brand serves as a testament to our ability to execute effectively. As the brand's free cash flow grows, we anticipate accelerating our corporate store development timeline, supplemented by the growth of our franchise program."

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly Food Group

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Happy Belly Food Group
Shawn Moniz
Founder, Chief Executive Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/215936

FAQ

What is the latest real-estate location secured by Heal Wellness in Calgary?

Heal Wellness has secured its 4th real-estate location in Calgary's University District.

How many locations has Heal Wellness committed to in Alberta?

Heal Wellness has committed to opening 10 locations in Alberta.

When is the new Heal Wellness location in Calgary expected to open?

The new Heal Wellness location in Calgary is expected to open in Q1 2025.

What does the University District location offer for Heal Wellness?

The University District location offers access to over 33,000 students and 203,000 alumni, making it ideal for Heal Wellness's health-focused menu.

How does Happy Belly's franchising program support franchisees?

Happy Belly's franchising program provides comprehensive training, continuous mentorship, and resources, helping franchisees run their businesses efficiently.

HAPPY BELLY FOOD GRP INC

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