Happy Belly's Heal Wellness QSR Expands Alberta Footprint as Existing Multi-Unit Franchisee Increases Commitment from 10 to 15 Locations
Happy Belly Food Group (OTCQB: HBFGF) announced the expansion of its Heal Wellness franchise in Alberta, as an existing multi-unit franchisee increased their commitment from 10 to 15 locations. This marks significant growth from their initial 5-unit agreement in October 2023.
Heal Wellness, a QSR specializing in smoothie bowls, acai bowls, and smoothies, has now secured 195 units through development agreements across Canada. The brand recently celebrated the opening of its 27th location and is actively expanding with new units under construction in Alberta, Ontario, and Prince Edward Island.
As part of Happy Belly's broader portfolio, the company has 616 retail locations contractually committed across various stages of development, construction, and operation, positioning itself as an emerging leader in the Canadian QSR sector through its asset-light franchise model.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato l'espansione del suo franchise Heal Wellness in Alberta, con un franchisee multi-unità esistente che ha aumentato il suo impegno da 10 a 15 sedi. Questo rappresenta una crescita significativa rispetto all'accordo iniziale di 5 unità stipulato nell'ottobre 2023.
Heal Wellness, un QSR specializzato in smoothie bowl, acai bowl e smoothie, ha ora ottenuto 195 unità tramite accordi di sviluppo in tutto il Canada. Il marchio ha recentemente celebrato l'apertura della sua 27ª sede ed è in fase di espansione con nuove unità in costruzione in Alberta, Ontario e Isola del Principe Edoardo.
Come parte del più ampio portafoglio di Happy Belly, l'azienda conta su 616 punti vendita contrattualmente impegnati in diverse fasi di sviluppo, costruzione e operatività, posizionandosi come un leader emergente nel settore QSR canadese grazie al suo modello di franchising a basso impatto patrimoniale.
Happy Belly Food Group (OTCQB: HBFGF) anunció la expansión de su franquicia Heal Wellness en Alberta, ya que un franquiciado multi-unidad existente aumentó su compromiso de 10 a 15 ubicaciones. Esto representa un crecimiento significativo desde su acuerdo inicial de 5 unidades en octubre de 2023.
Heal Wellness, un QSR especializado en bowls de smoothie, bowls de acai y smoothies, ha asegurado ahora 195 unidades mediante acuerdos de desarrollo en todo Canadá. La marca celebró recientemente la apertura de su 27ª ubicación y está expandiéndose activamente con nuevas unidades en construcción en Alberta, Ontario y la Isla del Príncipe Eduardo.
Como parte del portafolio más amplio de Happy Belly, la compañía cuenta con 616 locales minoristas comprometidos contractualmente en diversas etapas de desarrollo, construcción y operación, posicionándose como un líder emergente en el sector QSR canadiense a través de su modelo de franquicia con bajo uso de activos.
Happy Belly Food Group (OTCQB: HBFGF)는 앨버타에서 Heal Wellness 프랜차이즈를 확장한다고 발표했으며, 기존 다점포 가맹점이 10개에서 15개 매장으로 확대하기로 했습니다. 이는 2023년 10월 초기 5개 매장 계약에서 크게 성장한 것입니다.
스무디 볼, 아사이 볼, 스무디를 전문으로 하는 QSR 브랜드인 Heal Wellness는 현재 캐나다 전역에서 개발 계약을 통해 195개 매장을 확보했습니다. 브랜드는 최근 27번째 매장 오픈을 축하했으며 앨버타, 온타리오, 프린스에드워드아일랜드에서 신규 매장 건설을 활발히 진행 중입니다.
Happy Belly의 광범위한 포트폴리오의 일환으로 회사는 개발, 건설, 운영의 다양한 단계에서 계약상 616개 소매 매장을 확보하고 있으며, 자산 경량화 프랜차이즈 모델을 통해 캐나다 QSR 부문의 신흥 리더로 자리매김하고 있습니다.
Happy Belly Food Group (OTCQB : HBFGF) a annoncé l'expansion de sa franchise Heal Wellness en Alberta, un franchisé multi-sites existant ayant augmenté son engagement de 10 à 15 emplacements. Cela marque une croissance significative par rapport à leur accord initial de 5 unités en octobre 2023.
Heal Wellness, un QSR spécialisé dans les smoothie bowls, les bols d'açaï et les smoothies, a désormais sécurisé 195 unités via des accords de développement à travers le Canada. La marque a récemment célébré l'ouverture de son 27e emplacement et s'étend activement avec de nouvelles unités en construction en Alberta, en Ontario et à l'Île-du-Prince-Édouard.
Dans le cadre du portefeuille plus large de Happy Belly, l'entreprise compte 616 points de vente contractuellement engagés à différents stades de développement, de construction et d'exploitation, se positionnant comme un leader émergent du secteur QSR canadien grâce à son modèle de franchise allégé en actifs.
Happy Belly Food Group (OTCQB: HBFGF) gab die Erweiterung seiner Heal Wellness-Franchise in Alberta bekannt, da ein bestehender Multi-Unit-Franchisenehmer sein Engagement von 10 auf 15 Standorte erhöht hat. Dies stellt ein erhebliches Wachstum gegenüber der ursprünglichen Vereinbarung über 5 Einheiten im Oktober 2023 dar.
Heal Wellness, ein QSR, der sich auf Smoothie-Bowls, Acai-Bowls und Smoothies spezialisiert hat, hat nun 195 Einheiten durch Entwicklungsvereinbarungen in ganz Kanada gesichert. Die Marke feierte kürzlich die Eröffnung ihres 27. Standorts und expandiert aktiv mit neuen Einheiten im Bau in Alberta, Ontario und Prince Edward Island.
Als Teil des umfassenderen Portfolios von Happy Belly verfügt das Unternehmen über 616 vertraglich zugesicherte Einzelhandelsstandorte in verschiedenen Entwicklungs-, Bau- und Betriebsphasen und positioniert sich damit als aufstrebender Marktführer im kanadischen QSR-Sektor durch sein asset-light Franchise-Modell.
- Significant franchise expansion from 5 to 15 units in Alberta in less than 2 years
- Strong portfolio growth with 195 Heal Wellness units secured through development agreements
- Extensive retail footprint with 616 locations contractually committed across brands
- Asset-light franchise model enabling rapid scalability
- Growing brand recognition as Canada's first national smoothie bowl brand
- None.
Toronto, Ontario--(Newsfile Corp. - July 10, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its existing multi-unit franchisee in Alberta has completed its 10 unit agreement and has now signed an amendment to increase their commitment to 15 units for Heal Wellness. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").
Happy Belly 1
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"Just one day after celebrating the opening of our 27th Heal Wellness location, we're proud to announce that our multi-unit, multi-brand franchisee in Western Canada has once again expanded their commitment-amending their agreement to grow from 10 to 15 Heal Wellness units," said Sean Black, Chief Executive Officer of Happy Belly. "This journey began on October 25, 2023, with an initial five-unit agreement in Alberta. By May 10, 2024, that commitment doubled to 10 units, and now-less than two years later-it has grown to 15. The pace and scale of this expansion is unlike anything I have been part before of in my career."
"Across our Happy Belly portfolio of emerging brands, we are seeing strong organic support from our existing franchisee base-many of whom are eager to expand into multi-unit ownership. It is especially encouraging when current multi-unit operators express interest in acquiring additional locations, and today's increased commitment is a perfect example of that."
Happy Belly 2
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"Heal Wellness is quickly gaining recognition as Canada's first truly national smoothie bowl brand, with growing brand awareness and customer loyalty in every new market it enters. This momentum validates the company's vision and underscores the strength of its franchise system. Supported by a scalable, asset-light model, Heal continues to unlock meaningful value for both franchise partners and investors. Each new restaurant opening contributes to the brand's expanding national footprint, with several additional units under construction in Alberta, Ontario, and Prince Edward Island. Backed by 195 units already secured through development agreements spanning coast to coast, Heal is well-positioned for sustained, predictable growth as part of Happy Belly's broader commitment to building a leading force in the Canadian QSR sector."
"The momentum behind Heal Wellness and the broader Happy Belly portfolio of emerging brands continues to accelerate, driven by our strategic blend of organic growth and targeted acquisitions. With 616 retail locations now contractually committed - spanning development, construction, and operational stages - our franchise pipeline is not only growing but maturing at pace. This disciplined execution is translating into meaningful shareholder value, as we expand our national footprint through a scalable, asset-light model. By aligning with experienced operators and securing prime real estate, we are strengthening the long-term fundamentals of our business and positioning Happy Belly to deliver sustained, predictable growth through 2026 and beyond."
"We are just getting started," said Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly 3
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/258375
FAQ
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