Happy Belly Food Group's Heal Wellness QSR Secures Real-Estate Location for it's Franchisee in the City of Grand Prairie, Alberta
Happy Belly Food Group (OTCQB: HBFGF) has secured a real estate location in Grande Prairie, Alberta for its Heal Wellness franchise, a QSR specializing in smoothie bowls, acai bowls, and smoothies. The location is for the franchisee who signed Heal's 50th franchise agreement on May 13th, 2025, with an expected opening in Q4 2025.
The company has achieved significant expansion with 195 units secured through national development agreements and a total of 616 contractually committed retail locations across its broader portfolio. Heal Wellness is positioning itself as Canada's first coast-to-coast smoothie bowl brand, implementing an asset-light expansion strategy.
Grande Prairie, with its population of nearly 70,000, was selected for its growing economy, health-conscious demographic, and limited competition in the health-focused fast-casual space.
Happy Belly Food Group (OTCQB: HBFGF) ha acquisito una sede immobiliare a Grande Prairie, Alberta, per il suo franchise Heal Wellness, una catena QSR specializzata in smoothie bowl, acai bowl e smoothie. La sede è destinata al franchisee che ha firmato il 50° contratto di franchising di Heal il 13 maggio 2025, con apertura prevista nel quarto trimestre del 2025.
L'azienda ha raggiunto una significativa espansione con 195 unità assicurate tramite accordi di sviluppo nazionale e un totale di 616 punti vendita contrattualmente impegnati nel suo portafoglio più ampio. Heal Wellness si sta posizionando come il primo marchio canadese di smoothie bowl da costa a costa, adottando una strategia di espansione a basso impiego di capitale.
Grande Prairie, con una popolazione di quasi 70.000 abitanti, è stata scelta per la sua economia in crescita, il pubblico attento alla salute e la limitata concorrenza nel settore fast-casual orientato al benessere.
Happy Belly Food Group (OTCQB: HBFGF) ha asegurado una ubicación inmobiliaria en Grande Prairie, Alberta, para su franquicia Heal Wellness, un QSR especializado en smoothie bowls, acai bowls y smoothies. La ubicación es para el franquiciado que firmó el 50º contrato de franquicia de Heal el 13 de mayo de 2025, con apertura prevista en el cuarto trimestre de 2025.
La empresa ha logrado una expansión significativa con 195 unidades aseguradas mediante acuerdos de desarrollo nacional y un total de 616 ubicaciones minoristas contractualmente comprometidas en su cartera más amplia. Heal Wellness se está posicionando como la primera marca canadiense de smoothie bowls de costa a costa, implementando una estrategia de expansión ligera en activos.
Grande Prairie, con una población de casi 70,000 habitantes, fue seleccionada por su economía en crecimiento, demografía consciente de la salud y competencia limitada en el espacio de comida rápida casual enfocada en la salud.
Happy Belly Food Group (OTCQB: HBFGF)는 알버타 주 그랜드 프레리에서 스무디 볼, 아사이 볼, 스무디를 전문으로 하는 QSR 브랜드 Heal Wellness 프랜차이즈를 위한 부동산 위치를 확보했습니다. 이 위치는 2025년 5월 13일 Heal의 50번째 프랜차이즈 계약을 체결한 가맹점주를 위한 것으로, 2025년 4분기 개장이 예상됩니다.
회사는 국가 개발 계약을 통해 확보한 195개 유닛과 더 넓은 포트폴리오 내 총 616개의 계약상 확정된 소매점을 통해 상당한 확장을 이루었습니다. Heal Wellness는 자산 경량화 확장 전략을 도입하며 캐나다 최초의 전국 단위 스무디 볼 브랜드로 자리매김하고 있습니다.
인구 약 7만 명인 그랜드 프레리는 성장하는 경제, 건강을 중시하는 인구 구성, 건강 중심의 패스트캐주얼 분야에서 제한된 경쟁을 이유로 선택되었습니다.
Happy Belly Food Group (OTCQB : HBFGF) a sécurisé un emplacement immobilier à Grande Prairie, Alberta, pour sa franchise Heal Wellness, une chaîne de restauration rapide spécialisée dans les smoothie bowls, bols d’açaï et smoothies. L’emplacement est destiné au franchisé qui a signé le 50e contrat de franchise de Heal le 13 mai 2025, avec une ouverture prévue au quatrième trimestre 2025.
L’entreprise a réalisé une expansion significative avec 195 unités obtenues via des accords nationaux de développement et un total de 616 emplacements de vente au détail contractuellement engagés dans son portefeuille plus large. Heal Wellness se positionne comme la première marque canadienne de smoothie bowls d’un océan à l’autre, adoptant une stratégie d’expansion allégée en actifs.
Grande Prairie, avec une population d’environ 70 000 habitants, a été choisie pour son économie en croissance, sa démographie soucieuse de la santé et la concurrence limitée dans le secteur de la restauration rapide décontractée axée sur la santé.
Happy Belly Food Group (OTCQB: HBFGF) hat einen Immobilienstandort in Grande Prairie, Alberta, für seine Heal Wellness Franchise gesichert, eine QSR-Kette, die sich auf Smoothie Bowls, Acai Bowls und Smoothies spezialisiert hat. Der Standort ist für den Franchise-Nehmer, der am 13. Mai 2025 den 50. Franchisevertrag von Heal unterzeichnet hat, mit einer geplanten Eröffnung im vierten Quartal 2025.
Das Unternehmen hat eine bedeutende Expansion erreicht mit 195 Einheiten, die durch nationale Entwicklungsvereinbarungen gesichert wurden, und insgesamt 616 vertraglich zugesagten Einzelhandelsstandorten in seinem breiteren Portfolio. Heal Wellness positioniert sich als Kanadas erste landesweite Smoothie Bowl Marke und verfolgt eine asset-light Expansionsstrategie.
Grande Prairie, mit einer Bevölkerung von fast 70.000, wurde aufgrund seiner wachsenden Wirtschaft, gesundheitsbewussten Demografie und begrenzten Konkurrenz im gesundheitsorientierten Fast-Casual-Bereich ausgewählt.
- Secured 195 units through national development agreements for Heal Wellness brand
- Total portfolio includes 616 contractually committed retail locations
- Rapid expansion with 50th franchise agreement signed in May 2025
- Asset-light business model supporting scalable growth
- Strategic location selection in growing market with limited competition
- None.
Toronto, Ontario--(Newsfile Corp. - July 22, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its Heal Wellness brand has secured a real-estate location for its franchisee in the city of Grand Prairie, Alberta. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").
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"We are pleased that in just over two short months we were able to secure our Heal franchisee who signed Heal's 50th franchise agreement on May 13th, 2025, with a real-estate location expected to open in Q4 2025," said Sean Black, Chief Executive Officer of Happy Belly. "Heal Wellness continues to strengthen its development pipeline and drive consistent organic growth with a steady stream of signed franchise agreements and the securing of strategic real estate across Canada. Our progress reinforces our expansion strategy while generating long-term value creation for our shareholders. Our vision remains clear-to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada."
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As we move into the second half of 2025 and planning for 2026, Happy Belly remains focused on accelerating growth through both organic development and strategic acquisitions. Heal Wellness is rapidly gaining national brand recognition, establishing itself as Canada's first true coast-to-coast smoothie bowl brand as it gains traction across new markets, building customer loyalty and brand visibility at an impressive pace—further validating our long-term vision and the strength of our franchise model. With 195 units secured through national development agreements—Heal is delivering on its promise of scalable, asset-light expansion while deepening customer loyalty and market presence. The progress of Heal's national expansion reflects Happy Belly's core vision and commitment to building a leading force in the Canadian QSR sector."
"The broader Happy Belly portfolio now boasts 616 contractually committed retail locations across various stages of development, construction, and operation. This momentum—fueled by a proven franchise model, experienced operators, and strategic site selection—is translating into meaningful and shareholder value. As we scale nationally with a repeatable, asset-light framework, we are laying the foundation for sustained and predictable growth across our entire brand ecosystem through 2026 and beyond."
"We are just getting started," said Sean Black.
Neighborhood
Grande Prairie, Alberta presents a strong opportunity for a smoothie and açaí bowl restaurant due to its youthful, health-conscious population, growing economy, and limited competition in the health-focused fast-casual space. As a regional hub for northwestern Alberta, the city attracts not only local residents but also consumers from surrounding communities, expanding the potential customer base. The city's active lifestyle culture—supported by recreational facilities, parks, and fitness centers—aligns well with demand for nutritious, on-the-go food options. With a population nearing 70,000 and steady economic growth driven by diverse industries, Grande Prairie offers the right mix of demographics, disposable income, and market gap to support the success of a wellness-oriented food concept.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
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Sean Black
Co-Founder, Chief Executive Officer
Shawn Moniz
Co-Founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/259597
FAQ
How many franchise locations does Happy Belly Food Group (HBFGF) have committed for development?
When will the new Heal Wellness location in Grande Prairie, Alberta open?
How many Heal Wellness franchise agreements has Happy Belly Food Group secured?
Why did Happy Belly choose Grande Prairie for its new Heal Wellness location?
What type of food does Heal Wellness serve?
