Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location for Waterloo, Ontario's Uptown Neighborhood
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of a franchise agreement for a new Rosie's Burgers location in Waterloo, Ontario's Uptown Neighborhood. This marks Ontario's 8th location for the smash burger brand, with the opening expected in Q4 2025.
The company has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across major Canadian provinces. The Waterloo location was strategically chosen due to its proximity to two major universities and the city's thriving tech sector. Across its entire portfolio, Happy Belly has 616 retail locations under development agreements, positioning itself as Canada's leading restaurant consolidator.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato la firma di un accordo di franchising per una nuova location di Rosie's Burgers nel quartiere Uptown di Waterloo, Ontario. Questa sarà l'ottava sede del famoso marchio di smash burger in Ontario, con apertura prevista per il quarto trimestre del 2025.
L'azienda ha assicurato 115 punti vendita Rosie's tramite accordi di sviluppo multi-unità e di area nelle principali province canadesi. La sede di Waterloo è stata scelta strategicamente per la sua vicinanza a due importanti università e al fiorente settore tecnologico della città. Complessivamente, Happy Belly ha 616 punti vendita in fase di sviluppo, consolidandosi come il principale aggregatore di ristoranti in Canada.
Happy Belly Food Group (OTCQB: HBFGF) ha anunciado la firma de un acuerdo de franquicia para una nueva ubicación de Rosie's Burgers en el barrio Uptown de Waterloo, Ontario. Esta será la octava ubicación de la marca de smash burgers en Ontario, con apertura prevista para el cuarto trimestre de 2025.
La compañía ha asegurado 115 locales de Rosie's bajo acuerdos de desarrollo multiunidad y de área en las principales provincias canadienses. La ubicación de Waterloo fue elegida estratégicamente por su proximidad a dos importantes universidades y al próspero sector tecnológico de la ciudad. En total, Happy Belly cuenta con 616 locales en desarrollo, posicionándose como el principal consolidado de restaurantes en Canadá.
Happy Belly Food Group (OTCQB: HBFGF)는 온타리오주 워털루의 업타운 지역에 새로운 로지스 버거 매장을 위한 프랜차이즈 계약 체결을 발표했습니다. 이는 온타리오에서 여덟 번째 로지스 매장으로, 2025년 4분기에 오픈할 예정입니다.
회사는 캐나다 주요 주 전역에서 다중 유닛 및 지역 개발 계약을 통해 115개의 로지스 매장을 확보했습니다. 워털루 매장은 두 개의 주요 대학과 도시의 번창하는 기술 산업과 가까워 전략적으로 선택되었습니다. 해피 벨리는 전체 포트폴리오에서 616개의 소매 매장을 개발 중이며, 캐나다 내 선도적인 레스토랑 통합 기업으로 자리매김하고 있습니다.
Happy Belly Food Group (OTCQB : HBFGF) a annoncé la signature d'un accord de franchise pour un nouveau restaurant Rosie's Burgers dans le quartier Uptown de Waterloo, en Ontario. Il s'agit du 8e emplacement de la marque de smash burgers en Ontario, avec une ouverture prévue au 4e trimestre 2025.
L'entreprise a sécurisé 115 emplacements Rosie's via des accords de développement multi-unités et de zone dans les principales provinces canadiennes. Le choix de Waterloo s'est fait stratégiquement en raison de sa proximité avec deux grandes universités et du secteur technologique dynamique de la ville. Au total, Happy Belly développe 616 points de vente, se positionnant comme le principal consolidateur de restaurants au Canada.
Happy Belly Food Group (OTCQB: HBFGF) hat die Unterzeichnung eines Franchisevertrags für einen neuen Rosie's Burgers-Standort im Uptown-Viertel von Waterloo, Ontario bekannt gegeben. Dies ist der achte Standort der erfolgreichen Smash-Burger-Marke in Ontario, mit einer geplanten Eröffnung im vierten Quartal 2025.
Das Unternehmen hat 115 Rosie's-Standorte durch Multi-Unit- und Gebietsentwicklungsverträge in den wichtigsten kanadischen Provinzen gesichert. Der Standort in Waterloo wurde strategisch aufgrund der Nähe zu zwei großen Universitäten und dem florierenden Technologiesektor der Stadt ausgewählt. Insgesamt hat Happy Belly 616 Einzelhandelsstandorte in der Entwicklung und positioniert sich damit als führender Restaurant-Konsolidierer Kanadas.
- Expansion to 8th location in Ontario, with more planned for 2025 & 2026
- Strategic location near two major universities ensuring steady customer flow
- 115 Rosie's locations secured under development agreements across Canada
- Strong total portfolio of 616 retail locations under development agreements
- None.
Toronto, Ontario--(Newsfile Corp. - July 21, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands, is pleased to announce the signing of a franchise agreement and real estate location for Rosie's Burgers in Waterloo, Ontario's Uptown Neighborhood. Rosie's Burgers ("Rosie's") is a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more.
Rosie's Burgers 1
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"Securing Ontario's 8th real estate location for Rosie's marks another step forward in our 30-unit development commitment for the province. Opening of this Waterloo location is expected in Q4 of 2025. Our team is already ahead of our development schedule and have more locations scheduled for 2025 & 2026. We are actively leveraging our franchise network to drive accelerated growth and secure high-quality, strategic real estate across the country for our partners," said Sean Black, Chief Executive Officer of Happy Belly.
Waterloo, Ontario, is an ideal location for Rosie's thanks to its strong demographic mix and consistent foot traffic driven by its two major post-secondary institutions: the University of Waterloo and Wilfrid Laurier University. With tens of thousands of students, faculty, and staff moving through campus areas daily, the city offers a built-in customer base seeking fast, satisfying, and affordable meals. This dense concentration of young, on-the-go consumers creates a natural fit for our Rosie's brand that delivers bold flavor and quality service. Beyond the university crowd, Waterloo's booming tech and innovation sector attracts professionals and families who appreciate high-quality yet casual dining experiences. The constant energy in the town core and surrounding neighborhoods, combined with Waterloo's reputation for embracing new, on-trend food brands, makes it a prime market for us as we believe this to be a premium location for our newest Rosie's location.
Rosie's Burgers 2
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"As Happy Belly continues to grow its footprint in the Canadian QSR sector, we're witnessing strong nationwide momentum, supported by an influx of prime real estate opportunities for our brands. Our asset-light franchising approach—paired with careful site selection, comprehensive training programs, focused marketing initiatives, and consistent operational support—sets our franchise partners up for long-term success. The trust placed in our platform by experienced operators is a testament to the credibility of our systems, the strength of our leadership, and the clarity of our brand vision. We remain actively engaged in conversations with groups coast to coast to accelerate the expansion of Rosie's Burgers and the broader Happy Belly portfolio. As we continue to add new locations and solidify our presence in key markets, our focus remains on building a scalable, disciplined growth engine and delivering sustained value for our shareholders as Canada's leading restaurant consolidator.
"With 115 Rosie's locations already secured under Multi-Unit and Area Development agreements across key provinces—including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan—the brand is set to scale rapidly in the years ahead. Our dual expansion strategy, combining franchised growth with targeted corporate store openings, reinforces our commitment to accelerating Rosie's development. With a proven track record in the burger space, a solid foundation in organic growth, and a high-performing franchise model, Rosie's Burgers is on track to become Canada's leading smash burger brand.
Rosie's Burgers 3
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"With 616 retail locations for all brands across our Happy Belly portfolio under Multi-Unit and Area Development agreements—spanning projects in development, under construction, or already open—our franchise pipeline is growing. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026.
"We are just getting started," said Sean Black.
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburgers and French fries to strawberry shakes and onion rings—we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly Food Group
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/259427
FAQ
When will the new Rosie's Burgers location open in Waterloo, Ontario?
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Why did Happy Belly choose Waterloo for the new Rosie's Burgers location?
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