Happy Belly's Heal Wellness Announces the Signing of a Franchise Agreement for the City of Whitby, Ontario

Rhea-AI Summary

Happy Belly Food Group announced the signing of a new franchise agreement for its Heal Wellness brand in Whitby, Ontario. Heal Wellness specializes in fresh smoothie bowls, acai bowls, and smoothie quick-serve restaurants. Whitby, part of the Greater Toronto Area, is noted for its health-conscious population and thriving local economy, making it an ideal location. This agreement is part of Happy Belly's strategy to accelerate growth through its franchise program, which provides franchisees with a proven business model. The company aims to expand both organically and through strategic M&A, leveraging increased free cash flow to enhance corporate store development.

Positive

• New franchise agreement for the Heal Wellness brand in Whitby, contributing to growth.
• Whitby is an attractive market with a health-conscious demographic and strong local economy.
• Happy Belly's franchise program provides a proven business model, reducing risks for franchisees.
• Increased free cash flow from the Heal Wellness brand supports further corporate store development.

Negative

• None.

Toronto, Ontario--(Newsfile Corp. - July 11, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce it has signed a franchisee for the City of Whitby for its Heal Wellness brand, a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

"Whitby's is a great location within the Greater Toronto Area for Heal as it continuously drives a steady flow of visitors and commuters to its retail locations. Additionally, Whitby boasts numerous recreational facilities, parks, and fitness centers, attracting a health-conscious demographic that aligns perfectly with the target market for Heals customers. The local economy is robust, with a supportive business environment and a community that embraces new culinary experiences, making it an ideal spot for a thriving acai bowl and smoothie QSR," said Sean Black, Chief Investment Officer of Happy Belly.

"As our Happy Belly franchise program attracts franchisees to our brands, we have the ability to deliver accelerated organic growth. Our franchise program has consistently and reliably produced results, and today is yet another example of that successful execution. Heal offers a proven business model that has achieved success across various markets. This model provides franchisees with a blueprint for success, minimizing the risks typically associated with entrepreneurship. Our franchise program empowers franchisees to reach their business goals while upholding the integrity and reputation of our brands."

"We look forward to continuing our accelerated growth both organically with our current brands and inorganically through strategic M&A. The rapid expansion of the Heal Wellness brand exemplifies our ability to execute effectively. As free cash flow from the brand increases, we plan to accelerate our corporate store development schedule with additional growth stemming from our franchise program."

Heal Wellness 

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/216168_ae01110c847a5b2c_001.jpg

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

Happy Belly

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/216168_ae01110c847a5b2c_002full.jpg

Happy Belly Food Group
Shawn Moniz
Founder, Chief Executive Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur, and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/216168

FAQ

What new franchise agreement did Happy Belly Food Group announce?

Happy Belly Food Group announced a new franchise agreement for its Heal Wellness brand in Whitby, Ontario.

What is the focus of Heal Wellness under the Happy Belly Food Group?

Heal Wellness, under Happy Belly Food Group, focuses on fresh smoothie bowls, acai bowls, and smoothie quick-serve restaurants.

Why is Whitby considered a good location for Heal Wellness' new franchise?

Whitby is considered a good location due to its health-conscious population, numerous recreational facilities, and a robust local economy.

How does Happy Belly Food Group plan to grow its brands?

Happy Belly plans to grow its brands both organically with current brands and inorganically through strategic M&A, supported by their franchise program.

What benefits does Happy Belly's franchise program offer to franchisees?

Happy Belly's franchise program offers a proven business model, helping to minimize risks typically associated with entrepreneurship.