HAPPY BELLY FOOD GRP INC - HBFGF STOCK NEWS

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has announced a strategic non-brokered private placement offering of up to 333,3333 units at CAN$1.50 per unit, aiming to raise CAN$500,000. Each unit includes one common share and one warrant, with warrants exercisable at CAN$1.50 for 12 months.

This marks the company's fourth consecutive above-market financing, reflecting strong market support. The proceeds will be used for organic growth and future acquisitions. Happy Belly currently has 421 contractually committed retail locations across its portfolio brands, with multiple restaurants under construction and planned openings throughout 2024-2025.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has secured a new location for its HEAL Wellness brand in Calgary's Kensington area. This marks the 7th secured location out of 10 committed units for their multi-unit franchisee in Alberta. The location is expected to open in Q2 2025.

HEAL Wellness, a quick-service restaurant specializing in smoothie bowls, acai bowls, and smoothies, is expanding in a densely populated area that aligns with the brand's demographics. The company currently has 421 contractually committed retail locations across all emerging brands in the Happy Belly portfolio, with multiple restaurant brands under simultaneous construction.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has announced the signing of its 13th franchise for Yolks Breakfast in the Greater Vancouver Area. This marks the 10th new franchise agreement since acquiring Yolks eleven months ago. The company now has franchise agreements across British Columbia, Alberta, Ontario, and Quebec, with 51 units contractually committed with area developers for Yolks.

The company's asset-light franchising strategy has attracted significant interest, with a total of 421 contractually committed retail locations across all Happy Belly Portfolio brands. The breakfast category remains one of the fastest-growing sectors in the restaurant industry, and the company provides comprehensive training, mentorship, and resources to help franchisees succeed.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) announces the opening of a new co-branded store in Toronto's Bloor-West Village, featuring Lettuce Love Café and Heal Wellness QSRs. The location at 2241 Bloor Street West will open on December 7th, 2024, marking the second co-branded location for these brands, with a third under construction in Hamilton's Westdale Village.

This represents the second Lettuce Love location and 14th Heal Wellness store. The street-front location features indoor seating and a corner patio. The company currently has 421 contractually committed retail locations across all brands in development, under construction, or already open. A third co-branded store is anticipated to open in Q1 2025.

Happy Belly Food Group has secured a real estate location in Whitby's Taunton Gardens for its HEAL Wellness franchise, marking its 15th Ontario-based location. The QSR, specializing in smoothie bowls, acai bowls, and smoothies, will be situated alongside major retailers like LA Fitness and Farm Boy. The company currently has 421 contractually committed retail locations across all brands in the Happy Belly Portfolio. HEAL's expansion in Whitby targets a health-conscious demographic in the Greater Toronto Area, with several locations under construction and plans for continued growth throughout North America in 2025.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has opened its first Rosie's Burgers location in Calgary, Alberta at 1509 8th Street Southwest. This opening marks the beginning of a 20-unit commitment for Alberta. The new location is strategically positioned in Calgary's Beltline district, targeting professionals, residents, and visitors.

The company currently has 421 contractually committed retail locations across all its emerging brands portfolio. Rosie's Burgers is a boutique QSR restaurant specializing in smash burgers, poutine, onion rings, and milkshakes.

Happy Belly Food Group announces partnership with Cadillac Fairview to open three portfolio brands at CF Shops at Don Mills in 2025. IQ Foods and Heal Wellness will share a 1,500 square foot store, marking IQ Foods' 6th location and Heal Wellness' 47th location. Rosie's Burgers will open its 9th retail location at the centre. This expansion aligns with Happy Belly's strategy of shared space combinations and premium location acquisitions. The company currently has 421 contractually committed retail locations across its portfolio brands, with five restaurant brands under simultaneous construction.

Happy Belly Food Group has announced the signing of its 46th HEAL Wellness franchise and secured a location at 301 Queen Street South in Bolton, Ontario. This marks the company's 14th Ontario-based location for the quick-serve restaurant chain specializing in smoothie bowls, acai bowls, and smoothies. The company currently has 421 contractually committed retail locations across all its emerging brands portfolio, with multiple locations under construction planned to open before the end of 2024. Happy Belly emphasizes its successful asset-light franchising model, providing comprehensive training and mentorship to franchisees.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has opened its newest HEAL Wellness location in Edmonton's North Town Center, co-located with Blenz Coffee. This marks the company's 13th location across 3 provinces, operating as a quick-service restaurant specializing in smoothie bowls, acai bowls, and smoothies. The company currently has 45 signed franchise agreements for HEAL and multiple units under construction. Happy Belly's portfolio includes 421 contractually committed retail locations across all brands, highlighting their successful asset-light franchising model and expansion strategy.