Future Today Partners with eOne to Bring New Content to HappyKids

Rhea-AI Summary

Future Today has partnered with eOne to enhance its HappyKids channel with over 300 episodes and nine movies from eOne's catalogue, featuring popular titles like My Little Pony and Transformers Prime. This partnership aims to provide millions of young viewers free access to engaging family content. HappyKids experienced a remarkable 225% year-over-year user growth in September 2020, contributing to a total of over 55,000 movies and TV shows now available. Future Today reaches more than 100 million US households, solidifying its position as a leader in family-friendly streaming.

Positive

• Partnership with eOne expanding content offerings significantly.
• 225% year-over-year user growth in September 2020.
• Access to over 300 popular episodes and movies from eOne.
• Free, COPPA-compliant streaming platform accessible on major devices.

Negative

• None.

My Little Pony, Jem & the Holograms, Transformers Prime & Rescue Bots, Ricky Zoom, and More Available to Stream Free, on HappyKids

MENLO PARK, Calif.--(BUSINESS WIRE)-- Multi-channel streaming leader, Future Today, today announced a significant partnership with eOne that will add over 300 episodes of eOne content and nine movies from the eOne catalogue to HappyKids, Future Today’s flagship kids and family channel. The deal includes many of eOne‘s most popular brands and beloved series in family entertainment including My Little Pony, Jem & the Holograms, Transformers Prime & Rescue Bots and Ricky Zoom and more, which will be available to stream entirely free.

“eOne is celebrated for having some of the most iconic brands and TV series recognized around the globe,” said David Di Lorenzo SVP Kids & Family at Future Today. “eOne has become makers of sought-after brands for kids and families to let their imaginations run wild, learn, and explore. Expanding our partnership will allow us to deliver countless new adventures and stories, we know our young fans will adore.”

Through this partnership, millions of young viewers will gain access to several of the most popular titles and content from eOne’s catalogue, wherever and whenever they want to watch. The HappyKids channel is a free, COPPA compliant streaming app for children, available both as a linear as well as an On-Demand (VOD) channel. No subscriptions or accounts are required to access the entire HappyKids library for endless hours of creativity, learning and fun.

eOne’s content will be available on HappyKids in the US, across top streaming platforms, including Comcast Xfinity, Cox Contour TV, VIZIO, Sling TV, Samsung, Roku, Amazon Fire TV, Apple iOS, Android and more.

“Future Today provides eOne with new avenues to achieve our mission: to create the world's best play experiences. Together, we’re offering our creative community new ways to access beloved eOne programming, while providing entirely new experiences to our fans across the world,” said Monica Candiani, EVP Content Sales at eOne.

The new content launch continues to build on the explosive growth recently experienced by Future Today and HappyKids. The HappyKids network now offers more than 55,000 family-friendly movies, TV shows and videos and experienced a 225% YoY user growth in September 2020 and over 300% growth in watch time YOY to nearly 25M hours of content streamed.

Future Today delivers content to more than 100 million US households and has become one of the largest publishers of family-friendly content on streaming platforms, with a portfolio of over 150 apps and channels dedicated to the genre and over 225,000 movies, TV shows, lifestyle and educational videos. The company’s Channels–as-a-Service technology stack helps content owners, video distributors and advertisers deliver a superior OTT experience for viewers, while driving new viewership, more engaged audiences and increased ad revenue.

About Future Today

Future Today is a leader in the ad-supported streaming media universe with its flagship channels – FilmRise, Fawesome and HappyKids – ranking in the top free channels across nearly every OTT consumer platform. The company’s proprietary, cloud-based technology platform manages OTT services for more than 350 content owners, producers, distributors and major media companies helping them launch and monetize complex Connected TV channels across devices in a matter of days. Future Today’s comprehensive portfolio of technology and services includes video management, content management and publishing, app development and maintenance, cross-channel promotion, advertising, monetization and more. Learn more about Future Today here.

About eOne

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film and television production and sales; production, distribution and brand management of kids and family properties; digital content; and immersive and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies

View source version on businesswire.com: https://www.businesswire.com/news/home/20211012006047/en/

Press Contact for Future Today

Andrew Laszacs

Bob Gold & Associates

310-320-2010

futuretoday@bobgoldpr.com

Source: Future Today

FAQ

What content is being added to HappyKids?

HappyKids is adding over 300 episodes and nine movies from eOne's catalogue, including popular titles like My Little Pony and Transformers Prime.

How much user growth did HappyKids experience in September 2020?

HappyKids experienced a remarkable 225% year-over-year user growth in September 2020.

Is HappyKids a free streaming service?

Yes, HappyKids is a free streaming service that does not require subscriptions or accounts.

On which platforms can HappyKids content be accessed?

HappyKids content can be accessed on platforms like Comcast Xfinity, Roku, Amazon Fire TV, and more.

What company oversees eOne?

eOne is part of Hasbro, a global play and entertainment company.