Celestial Seasonings® Tea Announces Two New Innovations
Celestial Seasonings, the leading herbal tea brand under Hain Celestial Group (HAIN), has launched two new Non-GMO Project verified teas. The first is Lemon Honey Drop, a caffeine-free herbal tea containing 10% daily value of vitamin C, combining honey and lemon flavors. The second is Sleepytime® Biotin Beauty Rest, featuring the classic Sleepytime® blend enhanced with biotin (vitamin B7). The new products are available nationwide at retailers including Amazon, Kroger, and Walmart, priced at $3.59 and $4.99 respectively.
Celestial Seasonings, il principale marchio di tè alle erbe sotto Hain Celestial Group (HAIN), ha lanciato due nuovi tè verificati Non-GMO Project. Il primo è Lemon Honey Drop, un tè alle erbe senza caffeina che fornisce il 10% del valore quotidiano di vitamina C, combinando i sapori di miele e limone. Il secondo è Sleepytime® Biotin Beauty Rest, caratterizzato dalla classica miscela Sleepytime® arricchita con biotina (vitamina B7). I nuovi prodotti sono disponibili in tutto il paese presso rivenditori come Amazon, Kroger e Walmart, al prezzo di $3.59 e $4.99 rispettivamente.
Celestial Seasonings, la marca líder de té de hierbas bajo Hain Celestial Group (HAIN), ha lanzado dos nuevos tés verificados por el Proyecto Non-GMO. El primero es Lemon Honey Drop, un té de hierbas sin cafeína que contiene el 10% del valor diario de vitamina C, combinando sabores de miel y limón. El segundo es Sleepytime® Biotin Beauty Rest, que presenta la clásica mezcla Sleepytime® mejorada con biotina (vitamina B7). Los nuevos productos están disponibles en todo el país en minoristas como Amazon, Kroger y Walmart, a un precio de $3.59 y $4.99 respectivamente.
셀레스티얼 시즌링스는 하인 셀레스티얼 그룹(HAIN) 산하의 주요 허브 차 브랜드로, 두 가지 새로운 비유전자변형 프로젝트 인증 차를 출시했습니다. 첫 번째는 레몬 허니 드롭으로, 카페인이 없는 허브 차로 비타민 C의 10% 일일 권장량을 함유하고 있으며, 꿀과 레몬 맛을 결합했습니다. 두 번째는 슬리피타임® 비오틴 뷰티 레스트로, 클래식 슬리피타임® 블렌드에 비오틴(비타민 B7)이 강화된 제품입니다. 이 새로운 제품은 아마존, 크로거, 월마트 등에서 전국적으로 판매되며 각각 $3.59와 $4.99의 가격에 제공됩니다.
Celestial Seasonings, la marque de thé aux herbes leader sous Hain Celestial Group (HAIN), a lancé deux nouveaux thés vérifiés par le Projet Non-GMO. Le premier est Lemon Honey Drop, une infusion sans caféine contenant 10% de la valeur quotidienne de vitamine C, combinant des saveurs de miel et de citron. Le second est Sleepytime® Biotin Beauty Rest, qui présente le mélange classique Sleepytime® enrichi en biotine (vitamine B7). Les nouveaux produits sont disponibles à l'échelle nationale chez des détaillants tels qu'Amazon, Kroger et Walmart, au prix de 3,59 $ et 4,99 $ respectivement.
Celestial Seasonings, die führende Kräutertee-Marke der Hain Celestial Group (HAIN), hat zwei neue, vom Non-GMO Project geprüfte Tees auf den Markt gebracht. Der erste ist Lemon Honey Drop, ein koffeinfreier Kräutertee, der 10% des täglichen Wertes von Vitamin C enthält und Aromen von Honig und Zitrone kombiniert. Der zweite ist Sleepytime® Biotin Beauty Rest, der mit der klassischen Sleepytime®-Mischung angereichert ist und Biotin (Vitamin B7) enthält. Die neuen Produkte sind landesweit bei Einzelhändlern wie Amazon, Kroger und Walmart erhältlich und kosten jeweils $3.59 und $4.99.
- Product line expansion with two new functional wellness teas
- National retail distribution through major retailers
- Strategic entry into wellness category with vitamin-enriched products
- None.
Insights
This product launch, while innovative, represents an incremental addition to Celestial Seasonings' existing portfolio rather than a significant market-moving event. The new products align with current wellness trends but are unlikely to materially impact HAIN's financial performance in the near term. The pricing strategy (
The distribution through major retailers like Amazon, Kroger and Walmart ensures broad market access, but this expansion is more about maintaining competitive positioning rather than breaking new ground. While the functional benefits (vitamin C and biotin) tap into the growing wellness beverage category, the impact on overall company revenue is expected to be modest given HAIN's diverse portfolio and
The global specialty tea brand adds the new Lemon Honey Drop and Sleepytime® Biotin Beauty Rest teas to its lineup
- Lemon Honey Drop is a caffeine-free herbal tea that combines lemon and honey with
10% daily value of vitamin C in every cup. This delightful drinkable brew blends the subtle flavors of honey with sweet and tangy notes reminiscent of candied lemon, providing a bright, uplifting experience any time of day. - Sleepytime® Biotin Beauty Rest is the latest innovation in Celestial Seasoning's long-standing fan favorite Sleepytime® lineup. This caffeine-free herbal tea features the beloved Sleepytime® blend with added biotin (vitamin B7) to complement your self-care routine.
"We are thrilled to announce the expansion of the Celestial Seasonings tea line with two new products that provide not only uncompromising exceptional flavor but also include ingredients and functional benefits that help support a healthy lifestyle," said Emily Rosen, Marketing Director at Hain Celestial Group. "Our latest blends round out our already extensive portfolio of bagged tea offerings, so whether you're looking for a cozy caffeine-free herbal tea or a fruit-forward blend that tastes great even over ice, we've got something for everyone."
Celestial Seasonings teas are available at retailers nationwide including Amazon, Kroger, and Walmart, among others. Lemon Honey Drop retails for
About Celestial Seasonings
For more than 50 years, Celestial Seasonings, part of the Hain Celestial Group family of brands, has created delicious specialty teas that inspire magical moments of delight. The brand currently offers more than 90 flavorful varieties of herbal, green, black, and wellness teas. Each blend is expertly crafted by our Blendmaster from the finest herbs, teas, spices and botanicals and is presented in packaging adorned with beautiful artwork and inspiring quotes. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there's a Celestial Seasonings® product for all the moods and moments of your day. We invite you to Taste our World. For more information, visit celestialseasonings.com or follow Celestial Seasonings on Facebook, Instagram, or TikTok.
About Hain Celestial Group
Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, Hain has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in
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SOURCE The Hain Celestial Group
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