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Magnolia Bakery and incredibles Expand Partnership, Bringing Cannabis-Infused Chocolate Treats to RISE Dispensaries in New York and New Jersey

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Green Thumb Industries has expanded its partnership with Magnolia Bakery, bringing cannabis-infused chocolate treats to RISE Dispensaries in New York and New Jersey. The collaboration features two flavors: Swirled Famous Banana Pudding Bar and Red Velvet Piece Ahhh Cake 1:1 Bar. These THC-infused bars will be available to medical patients and adult-use customers, with online availability by the end of the month.

Additionally, adults 21+ across the U.S. will soon be able to purchase Farm Bill compliant versions of these products through incredibles' e-commerce website. The collaboration is currently available in 21 states, with local delivery options in select markets. This expansion brings Magnolia Bakery's iconic flavors to cannabis consumers nationwide, combining the bakery's 30-year legacy with incredibles' reputation for quality and dose transparency.

Green Thumb Industries ha ampliato la sua partnership con Magnolia Bakery, portando dolci al cioccolato infusi con cannabis nei RISE Dispensaries di New York e New Jersey. La collaborazione presenta due gusti: Barra di Budino alla Banana Swirled Famous e Barra di Red Velvet Piece Ahhh Cake 1:1. Queste barre infuse di THC saranno disponibili per i pazienti medicinali e i clienti adulti, con disponibilità online entro la fine del mese.

Inoltre, gli adulti di 21 anni e oltre in tutto il territorio degli Stati Uniti potranno presto acquistare versioni compliant con il Farm Bill di questi prodotti attraverso il sito di e-commerce di incredibles. La collaborazione è attualmente disponibile in 21 stati, con opzioni di consegna locale in mercati selezionati. Questa espansione porta i gusti iconici di Magnolia Bakery ai consumatori di cannabis a livello nazionale, combinando il patrimonio di 30 anni della panetteria con la reputazione di incredibles per qualità e trasparenza nella dose.

Green Thumb Industries ha ampliado su asociación con Magnolia Bakery, trayendo delicias de chocolate infusionadas con cannabis a los RISE Dispensaries en Nueva York y Nueva Jersey. La colaboración presenta dos sabores: Barra de Pudding de Banana Swirled Famous y Barra de Red Velvet Piece Ahhh Cake 1:1. Estas barras infundidas con THC estarán disponibles para pacientes médicos y clientes adultos, con disponibilidad en línea a finales de mes.

Además, los adultos de 21 años o más en los EE. UU. pronto podrán comprar versiones compatibles con el Farm Bill de estos productos a través del sitio de comercio electrónico de incredibles. La colaboración está actualmente disponible en 21 estados, con opciones de entrega local en mercados selectos. Esta expansión trae los sabores icónicos de Magnolia Bakery a los consumidores de cannabis a nivel nacional, combinando el legado de 30 años de la panadería con la reputación de incredibles por calidad y transparencia en las dosis.

Green Thumb IndustriesMagnolia Bakery와의 파트너십을 확장하여 대마초가 주입된 초콜릿 간식뉴욕과 뉴저지의 RISE Dispensaries에 제공합니다. 이 협력은 두 가지 맛을 특징으로 합니다: 스월드 유명 바나나 푸딩 바레드 벨벳 조각 아하 케이크 1:1 바. 이 THC 주입 바는 의료 환자 및 성인 고객에게 제공되며, 이달 말 온라인으로 구매할 수 있습니다.

또한, 미국 전역의 21세 이상의 성인은 곧 incredibles의 전자 상거래 웹사이트를 통해 Farm Bill을 준수하는 제품 버전을 구매할 수 있게 됩니다. 이 협업은 현재 21개 주에서 제공되며, 특정 시장에서 지역 배송 옵션을 제공합니다. 이 확장은 Magnolia Bakery의 상징적인 맛을 전국의 대마초 소비자에게 제공하며, 제과점의 30년 전통과 incredibles의 품질 및 용량 투명성에 대한 명성을 결합합니다.

Green Thumb Industries a étendu son partenariat avec Magnolia Bakery, apportant des gâteries au chocolat infusées au cannabis aux RISE Dispensaries de New York et du New Jersey. La collaboration propose deux saveurs : Barre de Pudding aux Bananes Swirled Famous et Barre de Gâteau Red Velvet Piece Ahhh 1:1. Ces barres infusées au THC seront disponibles pour les patients médicaux et les clients adultes, avec une disponibilité en ligne d'ici la fin du mois.

De plus, les adultes de 21 ans et plus aux États-Unis pourront bientôt acheter des versions conformes au Farm Bill de ces produits via le site de commerce électronique d'incredibles. La collaboration est actuellement disponible dans 21 États, avec des options de livraison locale dans certains marchés. Cette expansion apporte les saveurs emblématiques de Magnolia Bakery aux consommateurs de cannabis à l'échelle nationale, combinant l'héritage de 30 ans de la boulangerie avec la réputation d'incredibles pour la qualité et la transparence des doses.

Green Thumb Industries hat seine Partnerschaft mit Magnolia Bakery erweitert und bringt cannabis-infudierte Schokoladenleckereien in die RISE Dispensaries in New York und New Jersey. Die Zusammenarbeit umfasst zwei Geschmacksrichtungen: Swirled Famous Banana Pudding Bar und Red Velvet Piece Ahhh Cake 1:1 Bar. Diese mit THC infundierten Riegel sind für medizinische Patienten und Erwachsene verfügbar, mit Online-Verfügbarkeit bis Ende des Monats.

Darüber hinaus werden Erwachsene ab 21 Jahren in den USA bald die Farm Bill-konformen Versionen dieser Produkte über die E-Commerce-Website von incredibles erwerben können. Die Zusammenarbeit ist derzeit in 21 Bundesstaaten verfügbar, mit lokalen Lieferoptionen in ausgewählten Märkten. Diese Expansion bringt die ikonischen Geschmäcker von Magnolia Bakery zu Cannabis-Konsumenten im ganzen Land und kombiniert das 30-jährige Erbe der Bäckerei mit der Reputation von incredibles für Qualität und Transparenz in der Dosierung.

Positive
  • Expansion of product availability to New York and New Jersey RISE Dispensaries
  • Launch of online sales for Farm Bill compliant products in 21 states
  • Introduction of local delivery options in select markets
  • Collaboration with a well-known brand (Magnolia Bakery) potentially increasing market appeal
Negative
  • None.

CHICAGO and VANCOUVER, British Columbia, Oct. 21, 2024 (GLOBE NEWSWIRE) -- incredibles, an award-winning cannabis edibles brand from Green Thumb Industries Inc. (“Green Thumb” or the “Company”) (CSE: GTII) (OTCQX: GTBIF), today announced the expansion of its delicious partnership with New York City's world-famous Magnolia Bakery. Beginning this week, incredibles x Magnolia Bakery THC-infused bars featuring the bakery's most iconic flavors and incredibles’ award-winning chocolate will be available to cannabis medical patients and adult-use customers at RISE Dispensaries in New York, with online availability by the end of the month. Wider dispensary availability will follow in New Jersey and additional markets. Fans of both brands can satisfy their sweet tooth with:

  • Swirled Famous Banana Pudding Bar: A swirl of creamy vanilla pudding, crunchy vanilla cookies and freeze-dried bananas
  • Red Velvet Piece Ahhh Cake 1:1 Bar: Flavors of moist crimson cake, cream cheese tang and rich dark chocolate

TBD

In addition to the Tri-State area expansion, adults 21+ across the U.S. will soon be able to purchase the incredibles x Magnolia Bakery collaboration online. The new THC chocolate bars, available in Banana Pudding and Red Velvet flavors, will be available directly via incredibles’ ecommerce website. These products are Farm Bill compliant, manufactured in certified cGMP facilities, and have transparent labeling, including ingredients, potency and a QR code linking to certificates of analysis from independent testing labs. Visit the incredibles’ ecommerce website to purchase and see updated market availability, which currently includes Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Minnesota, New Jersey, New Mexico, Ohio, Oklahoma, Oregon, South Dakota, Tennessee, Texas, West Virginia and Wyoming. Local delivery will also be available in a selection of these markets through third-party partners.

“Magnolia Bakery has been a New York institution for nearly 30 years, and after the overwhelming response to our collaboration chocolate bars last year, we're thrilled to bring them home to New York and New Jersey,” said Dominic O’Brien, Senior Vice President of Revenue at Green Thumb. “We’re equally excited to make these unique, flavor-packed cannabis treats accessible to even more adults 21+ across the country through our website and local delivery. These chocolate bars are the best tasting edibles out there – we can’t wait to share them with Americans this fall.”

“For months, our loyal customers have asked, ‘When will your collaboration with incredibles be available in New York?’ Today, we can finally say that these fan-favorite bars can be purchased in our home state of New York, as well as 23 other markets,” said Sara Gramling, Vice President PR and Partnerships at Magnolia Bakery. “Through incredibles’ online storefront and local delivery, even more customers nationwide will be able to experience the iconic flavors of Magnolia Bakery in a new way, delivered right to their doorstep.”

Magnolia Bakery, the world’s most famous bakery, began in 1996 on a cobblestone corner in New York City’s West Village. Since then, the bakeshop’s red velvet cupcakes and banana pudding have become beloved to locals and tourists alike, with lines around the block to purchase the sweet treats and cameos in hit shows like Sex and the City. The brand has evolved beyond its brick-and-mortar presence to offer direct-to-consumer treats through its online storefront, magnoliabakery.com, and at grocery with its Banana Pudding Cookies. Founded with a similar commitment to quality and known as the “credible edible,” incredibles started in 2010, becoming dose transparency pioneers providing predictable effects for worry-free enjoyment.

To shop the incredibles x Magnolia Bakery collaboration at a RISE Dispensary near you, learn more here. To check online availability for shipment directly to your doorstep, learn more here. Please consume responsibly. For adult use only.

About Green Thumb Industries
Green Thumb Industries Inc. (“Green Thumb”), a national cannabis consumer packaged goods company and retailer, promotes well-being through the power of cannabis while giving back to the communities in which it serves. Green Thumb manufactures and distributes a portfolio of branded cannabis products including &Shine, Beboe, Dogwalkers, Doctor Solomon’s, Good Green, incredibles and RYTHM. The company also owns and operates rapidly growing national retail cannabis stores called RISE. Headquartered in Chicago, Illinois, Green Thumb has 20 manufacturing facilities, 98 open retail locations and operations across 14 U.S. markets. Established in 2014, Green Thumb employs approximately 4,700 people and serves millions of patients and customers each year. More information is available at www.gtigrows.com.

About Magnolia Bakery
Magnolia Bakery is the iconic bakery born and baked in New York City that’s known for its classic American desserts including its World-Famous Banana Puddings, cakes, cupcakes, and brownies. Magnolia Bakery baked goods are made with an obsession with detail to ensure every bite is a whimsical delight. Since opening its first bakery in NYC in 1996, Magnolia Bakery continues to expand; with many of their best-selling products available in all lower 48 states and in over 35 bakeries internationally, a thriving eCommerce business so customers can ship its goods to any doorstep nationwide, and now offers Banana Pudding Cookies in four delicious flavors in grocery stores nationwide, Amazon.com and on DoorDash. For more information please visit www.magnoliabakery.com.

Cautionary Note Regarding Forward-Looking Information
This press release contains statements which may constitute “forward-looking information” within the meaning of applicable securities laws. Forward-looking information is often identified by the words “may,” “would,” “could,” “should,” “will,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “expect,” or similar expressions and include information regarding the expected growth of the Company. The forward-looking information in this news release is based upon the expectations of future events which management believes to be reasonable. Any forward-looking information speaks only as of the date on which it is made, and, except as required by law, Green Thumb does not undertake any obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. The forward-looking information in this news release is subject to a variety of known and unknown risks, uncertainties and other factors that could cause actual events or results to differ from those expressed or implied. When considering these forward-looking statements, readers should keep in mind the risk factors and other cautionary statements in Green Thumb’s public filings with the applicable securities regulatory authorities, including with the U.S. Securities and Exchange Commission on its website at www.sec.gov and with Canada’s SEDAR+ at www.sedarplus.ca, as well as on Green Thumb’s website at https://investors.gtigrows.com, including in the “Risk Factors” section of the Company’s most recent Annual Report on Form 10-K.

Investor Contact:
Andy Grossman
EVP, Capital Markets & Investor Relations
InvestorRelations@gtigrows.com
310-622-8257

Media Contact:
GTI Communications
media@gtigrows.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b1c99091-e920-4ddb-bb8a-dbdd24533f72


FAQ

What new products are Green Thumb Industries (GTBIF) introducing with Magnolia Bakery?

Green Thumb Industries is introducing two cannabis-infused chocolate bars in collaboration with Magnolia Bakery: Swirled Famous Banana Pudding Bar and Red Velvet Piece Ahhh Cake 1:1 Bar.

Where will the new incredibles x Magnolia Bakery THC-infused bars be available?

The THC-infused bars will be available at RISE Dispensaries in New York and New Jersey, with plans for wider dispensary availability in additional markets. Farm Bill compliant versions will also be available for online purchase in 21 states.

When will Green Thumb Industries (GTBIF) launch online sales for the incredibles x Magnolia Bakery products?

Online availability for the incredibles x Magnolia Bakery products at RISE Dispensaries is expected by the end of October 2024. Farm Bill compliant versions are already available for purchase through incredibles' e-commerce website.

In which states can adults purchase the Farm Bill compliant incredibles x Magnolia Bakery products?

The Farm Bill compliant products are currently available in 21 states, including Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Minnesota, New Jersey, New Mexico, Ohio, Oklahoma, Oregon, South Dakota, Tennessee, Texas, West Virginia, and Wyoming.

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