Survey Finds More Adults Turn to Cannabis Than Prescription Sleep Aids To Help Them Sleep
A recent Harris Poll survey commissioned by cannabis company Green Thumb Industries reveals significant trends in sleep aid preferences among American adults. The study found that 79% of adults aged 21+ experience sleep issues, with 16% turning to cannabis as a solution, surpassing both prescription sleep aids (12%) and alcohol (11%).
The survey highlighted that 42% of adults consume cannabis-infused edibles, with 52% of these users specifically using them for sleep. Notable findings show that parents with children under 18 are more likely to use cannabis for sleep (21%) compared to non-parents (13%). Financial worries (32%) and family concerns particularly affect women (32%) versus men (23%).
In response to these findings, Green Thumb's incredibles brand offers their Snoozzzeberry product line, including gummies and chocolate bars with various THC, CBN, and CBG combinations, designed specifically for sleep improvement. The survey, conducted from June 6-10, 2024, among 2,019 adults, has a margin of error of +/- 2.5 percentage points.
Un recente sondaggio di Harris Poll commissionato dalla società di cannabis Green Thumb Industries rivela tendenze significative nelle preferenze riguardo agli aiuti per il sonno tra gli adulti americani. Lo studio ha trovato che il 79% degli adulti di età superiore ai 21 anni ha problemi di sonno, con il 16% che si avvale della cannabis come soluzione, superando sia gli aiuti per il sonno prescritti (12%) sia l'alcol (11%).
Il sondaggio ha evidenziato che il 42% degli adulti consuma edibili a base di cannabis, con il 52% di questi utenti che li utilizza specificamente per il sonno. Risultati significativi mostrano che i genitori con figli sotto i 18 anni sono più propensi a usare la cannabis per dormire (21%) rispetto ai non genitori (13%). Le preoccupazioni finanziarie (32%) e le preoccupazioni familiari colpiscono in particolare le donne (32%) rispetto agli uomini (23%).
In risposta a questi risultati, il brand incredibles di Green Thumb offre la propria linea di prodotti Snoozzzeberry, che include gomitoli e barrette di cioccolato con diverse combinazioni di THC, CBN e CBG, progettate specificamente per migliorare il sonno. Il sondaggio, condotto dal 6 al 10 giugno 2024, su 2.019 adulti, ha un margine di errore di +/- 2,5 punti percentuali.
Una reciente encuesta de Harris Poll encargada por la compañía de cannabis Green Thumb Industries revela tendencias significativas en las preferencias de ayuda para dormir entre los adultos estadounidenses. El estudio encontró que el 79% de los adultos mayores de 21 años experimenta problemas de sueño, con el 16% recurriendo al cannabis como solución, superando tanto a los medicamentos para dormir recetados (12%) como al alcohol (11%).
La encuesta destacó que el 42% de los adultos consume comestibles infusionados con cannabis, siendo el 52% de estos usuarios quienes los utilizan específicamente para dormir. Hallazgos notables muestran que los padres con hijos menores de 18 años son más propensos a usar cannabis para dormir (21%) en comparación con los no padres (13%). Las preocupaciones financieras (32%) y las inquietudes familiares afectan particularmente a las mujeres (32%) en comparación con los hombres (23%).
En respuesta a estos hallazgos, la marca incredibles de Green Thumb ofrece su línea de productos Snoozzzeberry, que incluye gomitas y barras de chocolate con varias combinaciones de THC, CBN y CBG, diseñadas específicamente para mejorar el sueño. La encuesta, realizada del 6 al 10 de junio de 2024, entre 2,019 adultos, tiene un margen de error de +/- 2.5 puntos porcentuales.
최근 해리스 폴 조사는 대마초 회사인 그린 쓸엄 인더스트리에서 의뢰해 미국 성인들의 수면 보조제 선호도에 대한 중요한 동향을 공개했습니다. 이 연구에 따르면 21세 이상의 성인 중 79%가 수면 문제를 겪고 있으며, 16%는 해결책으로 대마초를 선택하고 있어 처방 수면 보조제(12%)와 알코올(11%)을 초과했습니다.
조사에서는 42%의 성인이 대마초가 주입된 식품을 소비하고 있으며, 이들 중 52%가 수면을 위해 특별히 사용한다고 나타났습니다. 주목할 만한 발견은 18세 이하 자녀를 둔 부모가 수면을 위해 대마초를 사용할 가능성이 더 높다는 점입니다(21%) 반면 비부모는 13%입니다. 재정적 우려(32%)와 가족에 대한 걱정은 여성(32%)에게 특히 영향을 미치는 반면 남성(23%)에 비해 그렇습니다.
이러한 결과에 대응하여 그린 쓸엄의 인크레더블 브랜드는 스누지베리 제품 라인을 제공하며, 이는 수면 개선을 위해 특별히 설계된 다양한 THC, CBN 및 CBG 조합의 젤리 및 초콜릿 바를 포함하고 있습니다. 이 조사는 2024년 6월 6일부터 10일 사이에 2,019명 성인을 대상으로 진행되었으며, 오차 범위는 +/- 2.5 퍼센트 포인트입니다.
Un récent sondage Harris Poll commandé par la société de cannabis Green Thumb Industries révèle des tendances significatives dans les préférences d'aide au sommeil parmi les adultes américains. L'étude a révélé que 79% des adultes âgés de 21 ans et plus rencontrent des problèmes de sommeil, 16% se tournant vers le cannabis comme solution, dépassant ainsi les aides au sommeil prescrites (12%) et l'alcool (11%).
Le sondage a mis en évidence que 42% des adultes consomment des produits comestibles à base de cannabis, 52% de ces utilisateurs les utilisant spécifiquement pour le sommeil. Des découvertes notables montrent que les parents avec des enfants de moins de 18 ans sont plus susceptibles d'utiliser le cannabis pour dormir (21%) par rapport aux non-parents (13%). Les préoccupations financières (32%) et les inquiétudes familiales touchent particulièrement les femmes (32%) par rapport aux hommes (23%).
En réponse à ces résultats, la marque incredibles de Green Thumb propose sa gamme de produits Snoozzzeberry, qui comprend des gommes et des barres chocolatées avec diverses combinaisons de THC, CBN et CBG, spécifiquement conçues pour améliorer le sommeil. Le sondage, réalisé du 6 au 10 juin 2024, auprès de 2.019 adultes, a une marge d'erreur de +/- 2,5 points de pourcentage.
Eine aktuelle Harris Poll Umfrage, die von dem Cannabisunternehmen Green Thumb Industries in Auftrag gegeben wurde, zeigt bedeutende Trends in den Vorlieben für Schlafhilfen unter amerikanischen Erwachsenen. Die Studie ergab, dass 79% der Erwachsenen ab 21 Jahren Schlafprobleme haben, wobei 16% auf Cannabis als Lösung zurückgreifen, was sowohl verschreibungspflichtige Schlafmittel (12%) als auch Alkohol (11%) übertrifft.
Die Umfrage hebt hervor, dass 42% der Erwachsenen cannabisinfundierte Esswaren konsumieren, wobei 52% dieser Nutzer sie speziell für den Schlaf verwenden. Bemerkenswerte Ergebnisse zeigen, dass Eltern mit Kindern unter 18 Jahren eher Cannabis für den Schlaf verwenden (21%) im Vergleich zu Nicht-Eltern (13%). Finanzielle Sorgen (32%) und familiäre Bedenken betreffen insbesondere Frauen (32%) im Vergleich zu Männern (23%).
Als Antwort auf diese Ergebnisse bietet die Marke incredibles von Green Thumb ihre Snoozzzeberry Produktlinie an, die Gummis und Schokoladenriegel mit verschiedenen Kombinationen von THC, CBN und CBG umfasst, die speziell zur Verbesserung des Schlafes entwickelt wurden. Die Umfrage wurde vom 6. bis 10. Juni 2024 unter 2.019 Erwachsenen durchgeführt und hat eine Fehlermarge von +/- 2,5 Prozentpunkten.
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Nearly one in five American adults 21+ use cannabis to help them sleep. Snoozzzeberry from incredibles offers a leading sleep line recognized among the nation’s top 10 best-selling sleep cannabis products*.
CHICAGO and VANCOUVER, British Columbia, Jan. 17, 2025 (GLOBE NEWSWIRE) -- A new survey conducted by The Harris Poll on behalf of incredibles, an award-winning cannabis edibles brand from national cannabis company Green Thumb Industries Inc. (“Green Thumb” or the “Company”) (CSE: GTII) (OTCQX: GTBIF) reveals that nearly four in five adults age 21+ (
79% of adults 21+ say something keeps them up at night.71% of adults 21+ wish they slept better.- Nearly one in five American adults 21+ use cannabis to help them sleep (
16% ) - About one in five adults use cannabis-infused edibles to help them sleep (
21% ). - Over two in five adults 21+ consume cannabis-infused edibles (
42% ). - Just over half of those consuming cannabis-infused edibles do so to help them sleep (
52% ). - Almost a third of adults 21+ say financial worries keep them up at night (
32% ). - Family concerns are more likely to keep women (
32% ) awake at night than men (23% ).
The survey also indicates that parents with kids under age 18 choose cannabis as a sleep aid more than those who are not. Parents with kids under age 18 are also more likely to wish they slept better than and are almost twice as likely to use cannabis-infused edibles to improve their sleep than those who are not. These insights, outlined below, emphasize the acceptance and use of cannabis as a sleep aid in the U.S.
77% of parents with kids under 18 wish they slept better, compared to68% of those who are not.57% of parents with kids under 18 consume cannabis edibles, compared to34% of those who are not.21% of parents with kids under 18 use cannabis to help them sleep, compared to13% of those who are not.- Financial worries keep over two in five parents up at night (
42% ).
Snoozzzeberry from incredibles understands a good night’s sleep is essential and remains committed to providing cannabis-based solutions to promote well-being. incredibles cultivated and developed its signature collection of reliable, consistent edibles designed with high quality ingredients to improve sleep. While dosing standards vary across states, incredibles offers the following products in most markets:
- Snoozzzeberry Gummies: The original edible made to gently rock you to sleep. Made with
100% pure cannabis oil in a perfectly blended mixture to ensure accurate dosing and consistency. Each package of gummies offers 100mg THC total and 20mg CBN, with 10mg THC and 2mg CBN per gummy. - Snoozzzierberry Gummies: Head to the Snoozzzier side of the moon with this spin on the incredibles original for an even sweeter slumber. Standard serving is a single gummy (10mg THC, 5mg CBN and 5mg CBG) with 10 gummies for a total of 100mg THC, 50mg CBN and 50mg CBG per bag.
- Snoozzzeberry Chocolate Bar: Made with
100% pure cannabis oil in a perfectly blended mixture to ensure accurate dosing and consistency with crunchy rice crispies, and dark chocolatey blueberries. Each bar contains 100mg THC and 20mg CBD divided into ten equal segments.
“Sleeping well is essential for feeling your best,” said Green Thumb Founder, Chairman and Chief Executive Officer Ben Kovler. “More Americans are choosing cannabis for relaxation, sleep and overall well-being. Our Snoozzzeberry line is crafted with each of these aspects in mind because at incredibles, we know that when: You Snooze, You Win.”
The survey was conducted online within the United States by The Harris Poll on behalf of incredibles and Green Thumb Industries from June 6 - 10, 2024, among 2,019 adults ages 21 and older. The sample data is accurate within +/- 2.5 percentage points using a
For complete survey results, please click here.
*incredibles recognized among the nation’s top 10 best-selling sleep cannabis products by BDSA Retail Sales Tracking, CBN Edibles Sales Jan 24 through Dec 24.
About Green Thumb Industries
Green Thumb Industries Inc. (“Green Thumb”), a national cannabis consumer packaged goods company and retailer, promotes well-being through the power of cannabis while giving back to the communities in which it serves. Green Thumb manufactures and distributes a portfolio of branded cannabis products including &Shine, Beboe, Dogwalkers, Doctor Solomon’s, Good Green, incredibles and RYTHM. The company also owns and operates rapidly growing national retail cannabis stores called RISE Dispensaries. Headquartered in Chicago, Illinois, Green Thumb has 20 manufacturing facilities, 100 open retail locations and operations across 14 U.S. markets. Established in 2014, Green Thumb employs approximately 4,800 people and serves millions of patients and customers each year. More information is available at www.gtigrows.com.
Cautionary Note Regarding Forward-Looking Information
This press release contains statements which may constitute “forward-looking information” within the meaning of applicable securities laws. Forward-looking information is often identified by the words “may,” “would,” “could,” “should,” “will,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “expect,” or similar expressions and include information regarding the expected growth of the Company. The forward-looking information in this news release is based upon the expectations of future events which management believes to be reasonable. Any forward-looking information speaks only as of the date on which it is made, and, except as required by law, Green Thumb does not undertake any obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. The forward-looking information in this news release is subject to a variety of known and unknown risks, uncertainties and other factors that could cause actual events or results to differ from those expressed or implied. When considering these forward-looking statements, readers should keep in mind the risk factors and other cautionary statements in Green Thumb’s public filings with the applicable securities regulatory authorities, including with the U.S. Securities and Exchange Commission on its website at www.sec.gov and with Canada’s SEDAR+ at www.sedarplus.ca, as well as on Green Thumb’s website at https://investors.gtigrows.com, including in the “Risk Factors” section of the Company’s most recent Annual Report on Form 10-K.
Investor Contact:
Andy Grossman
EVP, Capital Markets & Investor Relations
InvestorRelations@gtigrows.com
310-622-8257
Media Contact:
GTI Communications
media@gtigrows.com
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FAQ
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