Green Thumb Industries Announces First-Of-Its-Kind Partnership with Iconic Chicago Music Venue, The Salt Shed, Introducing Retail Store RISE at Salt Shed and RYTHM Brand Activations
Green Thumb Industries (OTCQX: GTBIF), a leading national cannabis consumer packaged goods company, has announced a two-year partnership with The Salt Shed, a renowned music venue in Chicago. Effective January 1, 2025, this partnership introduces RISE at Salt Shed, an on-site retail store offering hemp-derived THC Delta 9 (HD9) products from Green Thumb brands like incredibles and Beboe, as well as branded merchandise and accessories. The store will be situated in the Fairgrounds, an outdoor space near The Salt Shed.
The collaboration will also feature immersive experiences from GTI’s best-selling flower brand, RYTHM Premium Cannabis, enhancing the connection between cannabis and music. Concertgoers can expect RYTHM-branded photo opportunities and unique design elements throughout the venue.
Products available at RISE at Salt Shed are Farm Bill compliant, manufactured in certified cGMP facilities, and come with transparent labeling. Customers can visit www.risecannabis.com for more information on Green Thumb’s state-regulated marijuana products.
Ben Kovler, Green Thumb’s Founder, Chairman, and CEO, emphasized the synergy between cannabis and music, while Victor David Giron, CFO of 16” on Center, highlighted the collaboration's potential to enhance the live event experience. This partnership aims to break the stigma around cannabis and elevate the concertgoing experience.
Green Thumb Industries (OTCQX: GTBIF), una delle principali aziende nazionali di beni di consumo a base di cannabis, ha annunciato una partnership biennale con The Salt Shed, un famoso locale musicale di Chicago. A partire dal 1° gennaio 2025, questa collaborazione introdurrà RISE at Salt Shed, un negozio al dettaglio in loco che offrirà prodotti a base di THC Delta 9 derivati dalla canapa, provenienti da marchi di Green Thumb come incredibles e Beboe, oltre a merce e accessori a marchio. Il negozio sarà situato nei Fairgrounds, uno spazio all'aperto vicino a The Salt Shed.
La collaborazione includerà anche esperienze immersive del marchio di fiori più venduto di GTI, RYTHM Premium Cannabis, migliorando il legame tra cannabis e musica. I partecipanti ai concerti possono aspettarsi opportunità fotografiche a marchio RYTHM e elementi di design unici in tutto il locale.
I prodotti disponibili presso RISE at Salt Shed sono conformi al Farm Bill, prodotti in strutture cGMP certificate e presentano etichette trasparenti. I clienti possono visitare www.risecannabis.com per ulteriori informazioni sui prodotti di marijuana regolamentati dallo stato di Green Thumb.
Ben Kovler, Fondatore, Presidente e CEO di Green Thumb, ha sottolineato la sinergia tra cannabis e musica, mentre Victor David Giron, CFO di 16” on Center, ha evidenziato il potenziale della collaborazione di migliorare l'esperienza degli eventi dal vivo. Questa partnership mira a superare lo stigma legato alla cannabis e a elevare l'esperienza dei concerti.
Green Thumb Industries (OTCQX: GTBIF), una de las principales empresas nacionales de productos de consumo de cannabis, ha anunciado una asociación de dos años con The Salt Shed, un famoso recinto musical en Chicago. A partir del 1 de enero de 2025, esta asociación introducirá RISE at Salt Shed, una tienda minorista en el lugar que ofrecerá productos de THC Delta 9 derivados del cáñamo de marcas de Green Thumb como incredibles y Beboe, así como mercancía y accesorios de marca. La tienda estará ubicada en Fairgrounds, un espacio al aire libre cerca de The Salt Shed.
La colaboración también presentará experiencias inmersivas de la marca de flores más vendida de GTI, RYTHM Premium Cannabis, mejorando la conexión entre cannabis y música. Los asistentes a los conciertos pueden esperar oportunidades fotográficas de marca RYTHM y elementos de diseño únicos en todo el recinto.
Los productos disponibles en RISE at Salt Shed cumplen con el Farm Bill, se fabrican en instalaciones cGMP certificadas y cuentan con etiquetas transparentes. Los clientes pueden visitar www.risecannabis.com para obtener más información sobre los productos de marihuana regulados por el estado de Green Thumb.
Ben Kovler, fundador, presidente y CEO de Green Thumb, enfatizó la sinergia entre cannabis y música, mientras que Victor David Giron, CFO de 16” on Center, destacó el potencial de la colaboración para mejorar la experiencia en eventos en vivo. Esta asociación tiene como objetivo romper el estigma alrededor de la cannabis y elevar la experiencia de asistir a conciertos.
그린Thumb 산업 (OTCQX: GTBIF), 주요 전국적인 대마소비 소비재 회사가 시카고의 유명한 음악 공연장인 The Salt Shed와 2년 파트너십을 발표했습니다. 2025년 1월 1일부터 이 파트너십은 RISE at Salt Shed를 도입하며, Green Thumb 브랜드의 인크레디블스(incredibles)와 베보(Beboe)와 같은 대마 유래 THC Delta 9(HD9) 제품, 브랜드 상품 및 액세서리를 제공합니다. 이 매장은 The Salt Shed 근처의 Fairgrounds라는 야외 공간에 위치할 것입니다.
협력은 또한 GTI의 베스트셀러 꽃 브랜드인 RYTHM Premium Cannabis의 몰입형 경험을 제공하여 대마와 음악之间의 연결을 강화할 것입니다. 콘서트 관람객들은 RYTHM 브랜드의 사진 촬영 기회와 공연장 전역의 독특한 디자인 요소를 기대할 수 있습니다.
RISE at Salt Shed에서 제공되는 제품은 Farm Bill 기준을 준수하며, 인증된 cGMP 시설에서 제조되고 투명한 라벨링을 제공합니다. 고객은 www.risecannabis.com를 방문하여 Green Thumb의 주 regulated marijuana 제품에 대한 추가 정보를 얻을 수 있습니다.
Ben Kovler, Green Thumb의 창립자, 회장 및 CEO는 대마와 음악 간의 시너지를 강조하였고, Victor David Giron, 16” on Center의 CFO는 협력의 라이브 행사 경험을 향상 시킬 수 있는 잠재력을 강조하였습니다. 이 파트너십은 대마에 대한 오명을 없애고 콘서트 경험을 높이는 것을 목표로 하고 있습니다.
Green Thumb Industries (OTCQX: GTBIF), une entreprise nationale leader en biens de consommation à base de cannabis, a annoncé un partenariat de deux ans avec The Salt Shed, une salle de musique renommée à Chicago. À partir du 1er janvier 2025, ce partenariat introduira RISE at Salt Shed, un magasin de détail sur place proposant des produits de THC Delta 9 dérivés du chanvre des marques Green Thumb telles que incredibles et Beboe, ainsi que des marchandises et accessoires de marque. Le magasin sera situé dans les Fairgrounds, un espace extérieur près de The Salt Shed.
La collaboration présentera également des expériences immersives de la marque de fleurs la plus vendue de GTI, RYTHM Premium Cannabis, renforçant la connexion entre cannabis et musique. Les participants aux concerts peuvent s'attendre à des opportunités photo de marque RYTHM et à des éléments de design uniques dans l'ensemble de la salle.
Les produits disponibles à RISE at Salt Shed sont conformes au Farm Bill, fabriqués dans des installations cGMP certifiées et portent des étiquettes transparentes. Les clients peuvent visiter www.risecannabis.com pour plus d'informations sur les produits de marijuana réglementés par l'État de Green Thumb.
Ben Kovler, fondateur, président et PDG de Green Thumb, a souligné la synergie entre cannabis et musique, tandis que Victor David Giron, CFO de 16” on Center, a mis en avant le potentiel de la collaboration pour améliorer l'expérience des événements en direct. Ce partenariat vise à briser le stigma entourant le cannabis et à rehausser l'expérience des concertistes.
Green Thumb Industries (OTCQX: GTBIF), ein führendes nationales Unternehmen für konsumverpackte Cannabisprodukte, hat eine zweijährige Partnerschaft mit The Salt Shed, einem renommierten Musikort in Chicago, bekannt gegeben. Ab dem 1. Januar 2025 führt diese Partnerschaft RISE at Salt Shed ein, ein Einzelhandelsgeschäft vor Ort, das Produkte mit Hanf-abgeleitetem THC Delta 9 (HD9) aus Green Thumb-Marken wie incredibles und Beboe sowie Markenmerchandise und Zubehör anbietet. Der Laden wird sich in den Fairgrounds, einem Freiluftbereich in der Nähe von The Salt Shed, befinden.
Die Zusammenarbeit wird auch immersive Erfahrungen von GTIs meistverkauftem Blumenmarke, RYTHM Premium Cannabis, bieten und die Verbindung zwischen Cannabis und Musik stärken. Konzertbesucher können mit RYTHM-Markenfotoaktionen und einzigartigen Designelementen im gesamten Veranstaltungsort rechnen.
Die in RISE at Salt Shed verfügbaren Produkte sind Farm Bill-konform, werden in zertifizierten cGMP-Anlagen hergestellt und verfügen über transparente Etikettierungen. Kunden können www.risecannabis.com besuchen, um weitere Informationen zu den staatlich regulierten Marihuana-Produkten von Green Thumb zu erhalten.
Ben Kovler, Gründer, Vorsitzender und CEO von Green Thumb, betonte die Synergie zwischen Cannabis und Musik, während Victor David Giron, CFO von 16” on Center, das Potenzial der Zusammenarbeit hervorhob, die Live-Event-Erfahrung zu verbessern. Diese Partnerschaft zielt darauf ab, das Stigma rund um Cannabis abzubauen und das Konzerterlebnis zu steigern.
- Introduction of RISE at Salt Shed, offering unique on-site retail experience.
- Partnership with The Salt Shed, enhancing brand visibility and customer engagement.
- Farm Bill compliant products, manufactured in certified cGMP facilities, ensuring quality and safety.
- None.
CHICAGO and VANCOUVER, British Columbia, Jan. 10, 2025 (GLOBE NEWSWIRE) -- Green Thumb Industries Inc. (“Green Thumb” or the “Company”) (CSE: GTII) (OTCQX: GTBIF), a leading national cannabis consumer packaged goods company and owner of RISE Dispensaries, today announced an exclusive, two-year partnership with The Salt Shed, the renowned, community-driven music venue in the heart of the Windy City run by hospitality collective 16” on Center. Effective January 1, 2025, the sponsorship deal marks The Salt Shed’s most extensive cannabis collaboration to date. Elements include an on-site retail experience from RISE Dispensaries, RISE at Salt Shed, opening soon and offering hemp-derived THC Delta 9 (HD9) products from Green Thumb brands like incredibles and Beboe, as well as branded merchandise and accessories. In addition, concertgoers and artists alike will enjoy immersive experiences from GTI’s best-selling flower brand, RYTHM Premium Cannabis – all meticulously designed to amplify the powerful connection between cannabis and music.
Scheduled to open in the coming weeks, RISE at Salt Shed will be Green Thumb’s unique on-site retail space dedicated to the discovery and sale of best-in-class HD9 products and merchandise from Green Thumb’s family of brands. The store will be situated in the Fairgrounds, an outdoor festival-style space nestled between The Salt Shed and the Chicago River. With a sleek, industrial design honoring the venue’s historic roots, RISE at Salt Shed will be an inviting experience for venue guests on show days, offering concert essentials such as lighters, water bottles, T-shirts and hoodies, in addition to HD9 THC products including Beboe and incredibles gummies, incredibles chocolate bars, and a variety of other popular HD9 brands including Señorita, the award-winning THC Margarita.
All products available for purchase are Farm Bill compliant, manufactured in certified cGMP facilities, and have transparent labeling including ingredients, potency, and a QR code linking to certificates of analysis from independent testing labs. Customers looking to purchase Green Thumb’s state regulated marijuana products can visit www.risecannabis.com for a list of RISE dispensary locations across Illinois and the country.
The new partnership will also include RYTHM-branded photo opportunities and unique design elements throughout the venue, allowing concertgoers to experience the RYTHM lifestyle. Select shows presented exclusively by RYTHM will offer a further elevated brand experience with on-site activations and additional surprises to Find Your RYTHM.
“Salt Shed and RYTHM are the perfect match. We are excited to bring our premier cannabis brand together with such an esteemed Chicago music venue as we look to the future of on-site experiences,” said Ben Kovler, Green Thumb Founder, Chairman and Chief Executive Officer. “Cannabis and music are inextricably linked, and the ability to purchase these products on site to elevate the concertgoing experience is long overdue. Thank you to our friends at the Salt Shed and 16” on Center for taking this step with us to break the stigma and share the power of the plant at this iconic venue.”
“From music festivals to artist-curated strains and unique experiences, Green Thumb is an expert in merging cannabis, culture, and creativity to fuel unique experiences and quality products,” said Victor David Giron, Chief Financial Officer of 16” on Center. “Our combined expertise will help us bring the Salt Shed live event experience to the next level, making this the perfect collaboration to kick off the new year.”
RYTHM was built on the proven, positive connection between cannabis and music, and the brand has been elevating and innovating in the space ever since. In 2023, RYTHM was a co-creator and presenter of The Miracle in Mundelein, Illinois’ first music festival with on-site cannabis consumption, which celebrated its second year this past September. The brand also introduced Bud Ball, RYTHM's premium music and cannabis event honoring the budtenders and other visionaries who keep the industry thriving with live music and high vibrations. In the fall of 2023, RYTHM brought consumers the beloved RYTHM Artist Series, a collection of strains chosen (and enjoyed) by celebrated artists spanning several genres of music and empowering consumers to align their music and cannabis tastes.
RYTHM’s collection of premium flower, vape and concentrates delivers strain-specific effects and authentic experiences. For more information about RYTHM, please visit RYTHM.com.
About Green Thumb Industries
Green Thumb Industries Inc. (“Green Thumb”), a national cannabis consumer packaged goods company and retailer, promotes well-being through the power of cannabis while giving back to the communities in which it serves. Green Thumb manufactures and distributes a portfolio of branded cannabis products including &Shine, Beboe, Dogwalkers, Doctor Solomon’s, Good Green, incredibles and RYTHM. The company also owns and operates rapidly growing national retail cannabis stores called RISE. Headquartered in Chicago, Illinois, Green Thumb has 20 manufacturing facilities, 101 open retail locations and operations across 14 U.S. markets. Established in 2014, Green Thumb employs approximately 4,800 people and serves millions of patients and customers each year. More information is available at www.gtigrows.com.
About The Salt Shed
Located within the historic Morton Salt complex in the heart of Chicago, The Salt Shed has been transformed into a state-of-the-art music venue and entertainment complex, featuring both indoor and outdoor stages. Adjacent to The Salt Shed is the Fairgrounds, a festival-style space along the Chicago River that offers an immersive outdoor concert experience with a panoramic view of the Chicago skyline, complete with a custom grandstand, premium balcony and rooftop ticketing, and a vibrant mix of local food and retail. Since its opening in 2022, The Salt Shed has been recognized as the Best New Venue by Pollstar and Billboard and is operated by 16 On Center, one of the country's largest independent promoters and hospitality collective with over 30 years of experience in revitalizing iconic Chicago properties. Hosting an array of world-class performances and over 600,000 guests annually, The Salt Shed has quickly become a pivotal cultural hub in Chicago's vibrant entertainment landscape.
Cautionary Note Regarding Forward-Looking Information
This press release contains statements that we believe are, or may be considered to be, “forward-looking statements.” All statements other than statements of historical fact included in this document regarding the partnership deal with the Salt Shed as well as future events and experiences may constitute forward-looking statements. In addition, forward-looking statements generally can be identified by the use of forward-looking words such as “may,” “will,” “expect,” “intend,” “estimate,” “foresee,” “opportunity,” “project,” “potential,” “risk,” “anticipate,” “believe,” “plan,” “forecast,” “continue,” “suggests” or “could” or the negative of these terms or variations of them or similar terms or expressions of similar meaning. Furthermore, forward-looking statements may be included in various filings that we make with the Securities and Exchange Commission (the “SEC”), or oral statements made by or with the approval of one of our authorized executive officers. Although we believe that the expectations reflected in these forward-looking statements are reasonable, we cannot assure you that these expectations will prove to be correct. These forward-looking statements are subject to certain known and unknown risks and uncertainties, as well as assumptions that could cause actual results to differ materially from those reflected in these forward-looking statements. These known and unknown risks include, without limitation: cannabis remains illegal under U.S. federal law, and enforcement of cannabis laws could change; the Company may be subject to action by the U.S. federal government; state regulation of cannabis is uncertain; the Company may not be able to obtain or maintain necessary permits and authorizations; the Company may be subject to heightened scrutiny by Canadian regulatory authorities; the Company may face limitations on ownership of cannabis licenses; the Company may become subject to U.S. Food and Drug Administration or the U.S. Bureau of Alcohol, Tobacco, Firearms, and Explosives regulation; cannabis businesses are subject to applicable anti-money laundering laws and regulations and have restricted access to banking and other financial services; the Company may face difficulties acquiring additional financing; the Company faces intense competition; the Company faces competition from unregulated products; the Company is dependent upon the popularity and consumer acceptance of its brand portfolio; the Company lacks access to U.S. bankruptcy protections; the Company operates in a highly regulated sector and may not always succeed in complying fully with applicable regulatory requirements in all jurisdictions where it carries on business; the Company has limited trademark protections; the Company may face difficulties in enforcing its contracts; cannabis businesses are subject to unfavorable tax treatment; cannabis businesses may be subject to civil asset forfeiture; the Company is subject to proceeds of crime statutes; the Company faces exposure to fraudulent or illegal activity; the Company’s use of joint ventures may expose it to risks associated with jointly owned investments; the Company faces risks due to industry immaturity or limited comparable, competitive or established industry best practices; the Company faces risks related to its products; the Company’s business is subject to the risks inherent in agricultural operations; the Company faces risks related to its information technology systems and potential cyber-attacks and security breaches; the Company relies on third-party software providers for numerous capabilities we depend upon to operate, and a disruption of one or more of these systems could adversely affect our business; the Company faces an inherent risk of product liability or similar claims; the Company’s products may be subject to product recalls; the Company may face unfavorable publicity or consumer perception; the Company’s voting control is concentrated; the Company’s capital structure and voting control may cause unpredictability; and issuances of substantial amounts of the Super Voting Shares, Multiple Voting Shares, Subordinate Voting Shares may result in dilution. Further information on these and other potential factors that could affect the Company’s business and financial condition and the results of operations are included in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the year ended December 31, 2023, and elsewhere in the Company’s filings with the SEC, which are available on the SEC’s website or at https://investors.gtigrows.com. Readers are cautioned not to place undue reliance on any forward-looking statements contained in this document, which reflect management’s opinions only as of the date hereof. Except as required by law, we undertake no obligation to revise or publicly release the results of any revision to any forward-looking statements. You are advised, however, to consult any additional disclosures we make in our reports to the SEC. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements contained in this document.
Green Thumb Investor Contact:
Andy Grossman
EVP, Capital Markets & Investor Relations
InvestorRelations@gtigrows.com
310-622-8257
Green Thumb Media Contact:
GTI Communications
media@gtigrows.com
Partnerships Contact:
Natalie Labriola
natalie@16oncenterchicago.com
https://www.saltshedchicago.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/e9712893-e4f0-4b6e-ab38-d95c4d14051f
https://www.globenewswire.com/NewsRoom/AttachmentNg/7d925a63-b94e-438f-bde9-f575e3a205d6
This press release was published by a CLEAR® Verified individual.
FAQ
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