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ENGINEERED FOR LIFE'S ADVENTURES: GOODYEAR'S NEW ULTRA-PREMIUM HIGHWAY TIRE, WRANGLER STEADFAST HT

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Goodyear Tire & Rubber Company (NASDAQ: GT) has introduced the Wrangler Steadfast HT, its strongest-performing highway tire yet. The all-season tire features a long-lasting tread compound with a 70,000-mile warranty, enhanced wet traction, and durability through DuPont Kevlar technology. Designed for comfort, it comes in 22 sizes suitable for popular SUVs and trucks such as the GMC Yukon and Ford F-150. This launch emphasizes Goodyear's commitment to premium quality in the tire market.

Positive
  • Launch of Wrangler Steadfast HT enhances product portfolio.
  • The 70,000-mile treadwear warranty boosts consumer confidence.
  • Kevlar technology adds durability, reducing potential damage from potholes.
  • Strong wet performance and ride comfort can attract more customers.
  • Wide compatibility with popular vehicle models increases market appeal.
Negative
  • None.

The Market Leader in Passenger and Light Truck Replacement Tires* Brings Long-Lasting Tread Life and Dupont™ Kevlar® Durability to the Highway Tire Category

AKRON, Ohio, Dec. 8, 2022 /PRNewswire/ -- The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced a new addition to its Wrangler® highway tire portfolio, the Goodyear Wrangler Steadfast HT™. Representing Goodyear's strongest performing highway tire to date, the Wrangler Steadfast HT is an all-season tire with strong wet performance, enhanced ride comfort and the peace of mind that Kevlar® offers – giving drivers the confidence to enjoy every drive.

Backed with a 70,000-mile treadwear limited warranty**, the Wrangler Steadfast HT features a long-lasting tread compound for longer tread life and deeper, wider grooves designed to help provide wet traction and control. The use of DuPont™ Kevlar® in the tire tread provides puncture and heat resistance to help protect against pothole damage and handle whatever the road has to offer. With a balanced tread and sidewall design, and a built-in Wear Gauge® for easy tread-depth readings, drivers can also expect a smooth quiet ride that helps make even those unplanned adventures smooth sailing.

"When engineering the Wrangler Steadfast HT tire, we wanted to introduce a new level of premium to the highway tire category," said Michiel Kramer, director of Consumer Product Marketing at Goodyear. "Steadfast stands for 'firm in purpose' – and with an innovative tread and sidewall design that offers drivers a long-lasting and comfortable ride, along with enhanced wet traction and Kevlar durability – Wrangler Steadfast HT is built to handle whatever adventure comes their way."

The Goodyear Wrangler Steadfast HT is available in 22 sizes and is compatible with a wide range of today's most popular SUVs, CUVs and pick-up trucks. Popular fitments include the GMC Yukon, Lincoln Navigator, Ford Expedition, Chevrolet Silverado, Ford F-150 and more.

To learn more about the new Goodyear Wrangler Steadfast HT, visit www.goodyear.com or contact your local Goodyear authorized dealer.

About The Goodyear Tire & Rubber Company

Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

*Source: Modern Tire Dealer: 2022 "Facts" issue. Jan. 2022
**See warranty brochure for complete details.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/engineered-for-lifes-adventures-goodyears-new-ultra-premium-highway-tire-wrangler-steadfast-ht-301698019.html

SOURCE The Goodyear Tire & Rubber Company

FAQ

What is the new tire introduced by Goodyear on December 8, 2022?

Goodyear introduced the Wrangler Steadfast HT, its strongest-performing highway tire.

What warranty does the Goodyear Wrangler Steadfast HT come with?

It comes with a 70,000-mile treadwear limited warranty.

How does the Wrangler Steadfast HT enhance durability?

It incorporates DuPont Kevlar technology to provide puncture and heat resistance.

In what sizes is the Wrangler Steadfast HT available?

The tire is available in 22 sizes.

What types of vehicles are compatible with the Wrangler Steadfast HT?

It is compatible with various SUVs, CUVs, and pick-up trucks, including popular models like GMC Yukon and Ford Expedition.

Goodyear Tire & Rubber

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