Alacer Corp. Launches New Eco-Conscious Toothpaste Brand Natean®

Rhea-AI Summary

Alacer Corp. has launched Natean, a new eco-conscious oral healthcare brand featuring four toothpastes available exclusively at Walmart. Developed by a team of scientists and herbalists, Natean blends nature and science to meet consumer demand for effective, enjoyable, and sustainable oral care products. Each toothpaste is crafted with vegan-friendly ingredients, free from harmful additives, and packaged in sustainable materials. The new line includes formulations for cavity protection and sensitivity relief, catering to diverse consumer needs.

Positive

• Natean brand taps into the growing consumer demand for eco-friendly products.
• Product formulations include options for cavity protection, whitening, and sensitivity relief.
• Packaging uses post-consumer recycled materials and is BPA-free, aligning with sustainability goals.

Negative

• None.

New brand debuts with four clean ingredient toothpastes available exclusively at Walmart

WARREN, N.J.--(BUSINESS WIRE)-- Alacer Corp. today announced the launch of Natean®, a new eco-conscious oral healthcare brand providing products to consumers looking for nature-inspired toothpastes that deliver essential oral care benefits. Born at the intersection of nature and science, Natean was developed by a small team of passionate scientists and herbalists at Alacer Corp., a subsidiary of the maker of Sensodyne - GlaxoSmithKline (GSK) Consumer Healthcare. When assessing the industry’s current offerings, it became clear there was an opportunity in the category for a new toothpaste brand that balances, scientifically studied ingredients with botanicals that is also planet friendly. Natean expertly blends what science and nature can offer in an oral care brand, resulting in a range of consciously crafted and innovative products driven by consumer insights.

New eco-conscious brand Natean® debuts with four clean ingredient toothpastes available exclusively at Walmart (Photo: Business Wire)

“In identifying what people are looking for, it became evident that consumers want a toothpaste that provides desirable oral care benefits, is enjoyable to use, and is earth friendly,” said Jason Milligan, Vice President, US Oral Health at GSK Consumer Healthcare. “The Natean brand delivers on these needs with products that are made with people and the planet in mind.”

Each toothpaste in the Natean line was created with consciously chosen ingredients and sustainable packaging materials, minimizing the impact to the planet. Infused with botanicals, natural flavors and fruit extracts, Natean toothpastes not only offer a fresh and clean feel with twice daily brushing, the brand also provides essential oral care benefits such as cavity protection, helps control tartar, or whitening.

Through rigorous testing and research, scientifically studied ingredients were combined with natural botanicals, like orange blossom, mint, aloe vera and coconut to create Natean. All Natean toothpastes are vegan friendly and free of sodium lauryl sulfate, artificial sweeteners, flavors and dyes, parabens, phosphates, gluten and GMOs. Every tube contains post-consumer recycled plastic, is BPA-free, and is packaged in a Forest Stewardship Council certified carton.

The Natean line offers four toothpaste varieties which meet different consumer oral care needs, from whitening to cavity fighting to sensitivity relief, including both fluoride and fluoride-free formulations. The current products in the line are:

• Natean Clean + Whiten Fluoride-Free Clean Mint
• Natean Clean + Whiten with Fluoride Clean Mint
• Natean Clean + Whiten Charcoal Fluoride-Free Clean Mint
• Natean Clean + Sensitivity Relief with Fluoride Soothing Mint.

Available now, Natean is sold exclusively at Walmart stores in the oral care aisle and Walmart.com. For more information about Natean visit www.NateanToothpaste.com.

About Natean®

Natean® is a new oral health care brand with a line of eco-conscious toothpastes, created by scientists and herbalists from Alacer Corp. a subsidiary of GlaxoSmithKline (GSK) Consumer Healthcare, which expertly balance what nature and science can offer. Inspired by nature and backed by science, Natean is designed to meet your oral care needs and uses sustainable packaging for products that are planet friendly. The Natean range of toothpastes provide various oral care benefits such as whitening, cavity fighting, helping control tartar, and sensitivity relief with twice daily brushing. Our products come in formulas with and without fluoride and charcoal. For more information, visit www.NateanToothpaste.com.

About GSK Consumer Healthcare

GSK Consumer Healthcare combines science and consumer insights to create innovative world-class health care brands that consumers trust and experts recommend for oral health, pain relief, respiratory and wellness.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220304005602/en/

Anna DePaul

Coyne PR

(973) 588-2000

adepaul@coynepr.com

Source: GlaxoSmithKline (GSK) Consumer Healthcare

FAQ

What is Natean and when was it launched?

Natean is a new eco-conscious oral healthcare brand launched by Alacer Corp., exclusively available at Walmart.

What types of toothpastes does Natean offer?

Natean offers four toothpaste varieties, including fluoride-free and sensitivity relief options.

How does Natean's product formulation stand out?

Natean products are made with vegan-friendly ingredients, free from harmful additives, and combine scientific and natural elements.

Where can I buy Natean toothpaste?

Natean toothpastes are available exclusively at Walmart stores and Walmart.com.

What ingredients are used in Natean toothpastes?

Natean toothpastes feature botanicals, natural flavors, and are free from sodium lauryl sulfate, artificial sweeteners, and GMOs.