Grubhub's 2023 Delivered Trend Report Reveals Ordering Was All About 'Doing it for the Vibes' as Diners Found Joy in the Unconventional
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From 10 million coffee beverages ordered after 5pm, to over 53 million items ordered with added spice, the year was marked by bold choices and breaking the norms
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9230851-grubhub-2023-delivered-trend-report/
While last year's biggest trend was diners seeking comfort wrapped in a warm burrito, in 2023 'doing it for the vibes' was a way of life as diners found joy in stepping out of their comfort zones and breaking conventions, such as embracing pineapple on pizza and ordering salads with a side of fries.
Let's Unwrap the Top Vibes that Brought Joy to Diners in 2023
IT'S GIVING FIRE: SCOVILLE SCALES WERE OFF THE CHARTS
In 2023, over 53 MILLION items were ordered with added spice. Classic favorites like Sriracha were added over 91,000 times, and buffalo chicken wings came in first as the most ordered wing flavor followed by lemon pepper, BBQ, Teriyaki and Garlic Parmesan.
Top 5 Spicy Dishes Ordered in 2023
- Spicy potato soft tacos
- Spicy chicken sandwich
- Spicy tuna roll
- Hot and sour soup
- Drunken noodles
To celebrate buffalo chicken wings claiming the title as the most popular wing order of the year, Buffalo Wild Wings is offering
Fun chicken wing fact: Flats remain on top, being ordered 10 times more than drums.
IT'S GIVING FIZZ: WORK BREAKS HIT DIFFERENT WITH A DIET SODA
The #dietcokebreak trended with over 43 million views on TikTok, and people rushed to Grubhub to get their fix with in-office orders of Diet Coke increasing by
Top 5 Sodas Ordered in 2023:
- Diet Coke
- Coke
- Sprite
- Dr. Pepper
- Ginger Ale
IT'S GIVING MIDNIGHT OIL: CAFFEINE CRAVINGS WENT AFTER HOURS
People were winding up, not winding down this year with over 10 MILLION coffee beverages ordered after 5 p.m.
Top 5 Coffee Beverages Ordered in 2023:
- Iced Coffee
- Caramel Frappe
- Mocha Frappe
- Cappuccino
- Hot Coffee
IT'S GIVING MOO: REAL MILK CAME BACK WITH REAL DRIP
This year, cows had a comeback as dairy in coffee beverages had a
IT'S GIVING CARBS: FRENCH FRIES BROUGHT BALANCE TO SALADS
Over 600,000 customers ordered their salad paired with french fries in 2023. While prior years were all about wellness, in 2023 we didn't just settle for salads alone, but embraced our favorite part of the meal: the french fry – making it the top ordered side dish of 2023.
Top 5 French Fry Styles Ordered in 2023:
- Classic cut
- Waffle fries
- Cheese fries
- Sweet potato fries
- Curly fries
IT'S GIVING ALOHA: PINEAPPLE ON PIZZA GOES MAINSTREAM
In the spirit of 'doing it for the vibes', people didn't hold back especially when it came to their pizza. In 2023, Hawaiian Pizza lovers ordered pineapple with pride. This topping on pizza rose
Top 5 Pizza Orders in 2023:
- Cheese Pizza
- Margherita Pizza
- Pepperoni Pizza
- Buffalo Chicken Pizza
- Hawaiian Pizza
IT'S GIVING TANGY: FROM FOOD TO FASHION, PICKLES WERE ON EVERYTHING
Pickles had the largest increase since last year as an individual ordered item with an
Ready to get some joy delivered?
Amazon Prime members can get a year of Grubhub+ for free (valued at
Curious about your own 2023 Delivered report? Today, Grubhub is also sending diners their customized recap report that unwraps their individual ordering journey throughout the year.
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For more information on Grubhub, visit https://about.grubhub.com/.
About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY), and is a leading
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SOURCE Grubhub
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